Tiffini Rucker
January 30, 2024
Prin of Marketing
Assignment 2
1.
A key objective of this strategy would be to:
b.
win more of a current market.
Explanation
- It denotes a strategy aimed at boosting market share or obtaining a larger share of the present market in which Olive Garden is already established. This is consistent with a common company goal of expanding and developing within the current market to increase revenue and profitability.
2.
What target market should Olive Garden try to reach with its new strategy?
b.
American Families
Explanation
- In keeping with the company's theme, "When you're here, you're family," Olive Garden's new strategy should target American families. Based on Olive Garden's positioning as an idealized Italian family meal, their target market for the new strategy should continue to be American families. The goal is to build on the loyalty of their existing customer base and encourage them to spend more. By offering new and enticing menu options, Olive Garden can further cater to the preferences and needs of families, ultimately increasing their share of the customers' wallets.
3.
Which of the following marketing strategy changes would support Olive Garden's objective?
a. adding new menu items to appeal to the families.
Explanation
- Olive Garden is a restaurant franchise recognized for its Italian American cuisine and welcoming atmosphere. This answer is consistent with this goal because it advises increasing and improving the menu to specifically appeal to families. Olive Garden may better attract and keep this critical customer demographic, which is likely a part of its core target market, by offering new menu items that cater to the tastes and preferences of families.
4.
Which of the following marketing strategy changes would support Olive Garden's objective?
a.
adding a breakfast menu with an Italian theme targeting families that already eat dinner at the restaurant.
Explanation
– This strategy would support Olive Garden's objective because it proposes
extending its products by establishing a breakfast menu, which would appeal to families who are already familiar with and frequent the restaurant for dinner. This breakfast expansion may entice existing consumers to return at other times of day, thereby improving their overall patronage and loyalty. By expanding their offerings to include
