Tiffini Rucker February 6, 2024
Prin of Marketing Assignment 3
1. Based on the change in multiple technologies available to consumers, the ability to rip,
burn, and share digital content effectively accomplished which of the following?
Explanation
- d. All of these. The ability to rip, burn, and share digital content has led to the removal of control of production by expensive duplication equipment, a reduction in the number of intermediaries used to distribute music and videos, and has given consumers control over the duplication process that was previously managed by record companies. It has empowered consumers and transformed the distribution and consumption of digital content. Also, consumers are no longer dependent on retailers or intermediaries for using digital content. They have full control and liability to download and share the content directly through the internet. There has been a reduction in the number of intermediaries which has caused difficulties for the retailers in doing business thereby resulting in diminishing profits and revenues.
2. Which of the following technology-related statements most closely describes the following statement from the case: "No longer were independent retailers and chain stores the only source of CDs and DVDs."
Explanation – e. The Internet changes how consumers shop.
Yes, the internet played a major role in this context and influenced how a customer purchases and procures. This is because with the rise of the internet, consumers now have access to online platforms where they can purchase CDs
and DVDs directly, bypassing the traditional brick-and-mortar retailers. The internet has transformed the shopping experience by providing a convenient and accessible way for consumers to find and purchase media products.
3. Which of the following technology-related statements is most closely related to the issue of
peer-to-peer sharing of copyrighted digital content (music or video)?
Explanation - c. Technology may create new legal issues.
Copyright material benefits from a legally protected status. The issue of peer-to-peer sharing of copyrighted digital content, such as music or video, is closely related to the statement that technology may create new legal issues. Peer-to-peer sharing platforms allow users to share files directly with each other, which can potentially infringe upon copyright laws. This has raised legal concerns regarding intellectual property rights and the unauthorized distribution of copyrighted material.
4. To combat the peer-to-peer sharing of digital music and video content, which of the following new industries has been launched?
Explanation - d. Digital Rights Management (DRM)
. Digital Rights Management (DRM)
The use of technology to regulate and manage access to intellectual content is known as digital rights management (DRM). Another definition of DRM is giving computer programs authority over digital content instead of the human who owns it. DRM strives to safeguard the rights of the
copyright holder by preventing unlawful distribution and content alteration. As digital content
