Marketing Quiz on Fundamentals and Strategies Explained

Marketing Quiz Instructions: Choose the single best answer for each question. Part 1: Marketing Fundamentals 1. What are the 4 Ps of Marketing? o A. Product, Price, Promotion, Place o B. People, Process, Physical Evidence, Promotion o C. Planning, Production, Publicity, Positioning o D. Profit, Purchase, Preferences, Publicity 2. A SWOT analysis examines an organization's: o A. Strengths, Weaknesses, Objectives, Tactics o B. Strengths, Weaknesses, Opportunities, Threats o C. Suppliers, Workers, Outlook, Trends o D. Sales, Wins, Opportunities, Targets 3. Which of the following is NOT a step in the consumer decision-making process?  A. Need Recognition  B. Information Search  C. Post-Purchase Evaluation  D. Brand Equity Development Part 2: Marketing Strategy 4. Dividing a market into smaller groups with distinct needs and characteristics is known as: o A. Market Research o B. Market Segmentation o C. Target Marketing o D. Product Differentiation 5. When a company aims to charge high prices for a unique product designed to create an image of exclusivity, what pricing strategy are they using? o A. Cost-Plus Pricing o B. Competitive Pricing o C. Premium Pricing

o D. Penetration Pricing 6. Which of the following is an example of 'owned media'? o A. A paid television advertisement o B. Positive customer reviews on a third-party site o C. A company's social media page o D. A sponsored newspaper article Part 3: Critical Thinking 7. A cosmetics company releases a new skincare line promising revolutionary anti-aging results. While effective, the results are achievable with much more affordable competitors' products. This could be an example of:  A. Effective Pricing  B. Successful Branding  C. Unethical Marketing  D. Target Market Mismatch 8. A recent viral marketing campaign successfully increases brand awareness, but fails to translate into actual sales. What critical aspect might the marketing team have overlooked? o A. Focusing on reach over engagement o B. Aligning the campaign with clear business objectives o C. Choosing inappropriate social media platforms o D. Underestimating the campaign production budget 9. A small, local bakery relies primarily on word-of-mouth and community events for promotion. Due to increased demand, they consider a more structured marketing approach. What would be a logical first step?  A. Invest heavily in social media advertising  B. Launch a loyalty program to reward existing customers  C. Define their target market more precisely  D. Create a professional website with online ordering Answer Key 1. A 2. B

3. D 4. B 5. C 6. C 7. C 8. B 9. C

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Marketing Quiz 1

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