Research_Proposal_Assignment Gauravdeep Singh

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Conestoga College *

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Marketing

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Feb 20, 2024

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Week 9 Research Project Proposal F23 Module 9: Project Proposal YOUR TASK : In this assessment, you will choose a topic to research, develop an effective research question related to that topic, and present possible sources you have found that will help you answer this question. Respond directly to each prompt below by writing your responses in the text boxes provided. Instructions: 1. Complete each step below by responding to the prompt. There are three steps in total. Read the instructions carefully. 2. When completed, check your work and the grading rubric to make sure you have completed all aspects of the assignment. 3. Upload to the submission folder. NOTE that all assignments will be submitted to Turnitin to check for academic integrity issues (which includes the use of AI writing tools). You can upload your assignment before the due date to check the full Turnitin report. If necessary, make changes and upload the assignment again. NOTE: The use of generative AI is prohibited for the writing of this assignment. You can use these tools for help in brainstorming topics and/or finding sources, but these tools should not be used to write your responses. Step 1: Choosing and Narrowing a Topic Before you decide on a research question, you need to pick a topic that is related to your program of study and that is neither too BROAD nor too SPECIFIC. Fill out each section below to show the development of your topic. What is the name of your program at Conestoga, and what field do you hope to work in after graduation? Public Relations, Media Relations Manager. 1a) Identify three relevant or contemporary issues/topics in your field? Write the topics here: 1. Influencer Marketing Challenges 2. Deepfakes and Misinformation 3. Privacy Concerns and Data Protections.

Week 9 Research Project Proposal F23 1b) What topic or area (from question 1a above) is most interesting/appealing to you and why? ( Write 1-2 sentences ): Privacy concerns and data protection are compelling topics due to their profound implications on personal security, ethical considerations and the evolving landscape of digital interactions. 1c) Narrow your topic: To help develop an open-ended research question, take the specific area of interest you stated above (in question 1b) and brainstorm specific ideas (or keywords) about that topic. What do you already know about the area of inquiry? Write at least 3 different ideas (keywords or phrases) here: 1.) User Consent in Data Collection. 2.) Impact of Privacy Regulations on social media. 3.) Algorithmic Transparency and Privacy. Step 2: Developing a Research Question Research Question: From the focused topic you chose in the previous section, create a single, focused open-ended research question related to your topic. 2a) In one sentence, phrased as a question, present the question you intend to answer in your project, e.g. What are some of the reasons Canadians choose to purchase electric cars? What impacts do growing digital privacy concerns have on individuals? 2b) Why is this a worthy topic of investigation? What do you expect to find as you explore this question? State in 1-2 sentences why this topic/question is relevant to your program of study/career goals and/or why it is worthwhile topic of investigation?

Week 9 Research Project Proposal F23 This is a worthy topic of investigation because it looks into the profound implications of the digital era on personal privacy, addressing the Behavioral shifts and expectations for privacy protection. Step 3: Finding Appropriate Information In the space below, indicate 3 different sources of information you have found to answer your research question. You are not necessarily required to use these texts in your final project, but you need to demonstrate how and why they could be useful. Fill out each applicable element of the chart below. You will be graded, in part, on your ability to identify at least three different source types. ( NOTE: Depending on the source, some rows will be blank. For example, if you find an article from a website, there is no volume or issue number, so leave that row blank. ) Example Source Chart: Title of Source: How TikTok is Changing Pop Culture and the World Author(s) of source: DW Newsdesk Date of publication: April 28, 2021 Volume/issue # (Journal article only): none Type of Source (newspaper, magazine, website article, journal article, TED talk, video, etc.) Online magazine Source Publication: Digital Weekday Source Access: How did you access the source (Library, website, print)? ( paste URL if from a website; record DOI if from Library ) https://digitalweekday.com/2021/04/28/how- tiktok-is-changing-pop-culture-and-the-world/ Relevance: In 1-2 sentences, write HOW this source will help you answer your question. WHY is it relevant? This source provides a short overview of the positive uses of social media use – specifically, the TikTok app. This provides everyday examples of how it can be used, which will help me answer my question. Source #1:

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Week 9 Research Project Proposal F23 Title of Source: Managing consumer privacy concerns and defensive behaviors in the digital marketplace Author(s) of source: Bandara, Ruwan; Fernando, Mario; Akter, Shahria Date of publication: 2021 Volume/issue # (Journal article only): vol.55 (1) Type of Source (newspaper, magazine, website article, journal article, TED talk, video, etc.) Article Source Publication: Bradford: Emerald Publishing Limited Source Access: How did you access the source (Library, website, print)? ( paste URL if from a website; record DOI if from Library ) Conestoga Library. Bandara, R., Fernando, M., & Akter, S. (2021). Managing consumer privacy concerns and defensive behaviours in the digital marketplace. European Journal of Marketing , 55 (1), 219–246. https://doi.org/10.1108/EJM- 06-2019-0515 https://librarysearch.conestogac.on.ca/ permalink/01OCLS_CONEST/4ir229/ cdi_proquest_journals_2534457675 Relevance: In 1-2 sentences, write HOW this source will help you answer your question. WHY is it relevant? This article gives insights to Consumer privacy concerns, privacy empowerment and trust and how these are established as strong mediators between corporate/regulatory privacy protection efforts and consumer backlash. Source #2: Title of Source: Digital technologies: tensions in privacy and data Author(s) of source: Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott; Palmatier, Robert W. Date of publication: 2022 Volume/issue # (Journal article only): Vol.50 (6) Type of Source (newspaper, magazine, website article, journal article, TED talk, video, etc.) Article Source Publication: New York: Springer US

Week 9 Research Project Proposal F23 Source Access : How did you access the source (Library, website, print)? ( paste URL if from a website; record DOI if from Library ) Conestoga Library Quach, S., Thaichon, P., Martin, K. D., Weaven, S., & Palmatier, R. W. (2022). Digital technologies: tensions in privacy and data. Journal of the Academy of Marketing Science, 50(6), 1299–1323. https://doi.org/10.1007/s11747-022-00845-y https://librarysearch.conestogac.on.ca/ permalink/01OCLS_CONEST/4ir229/ cdi_unpaywall_primary_10_1007_s11747_022 _00845_y Relevance: In 1-2 sentences, write HOW this source will help you answer your question. WHY is it relevant? With a comprehensive analysis of digital technologies and data strategy informed by structuration theory and privacy literature, the authors consider privacy tensions as the product of firm–consumer interactions, facilitated by digital technologies. Source #3: Title of Source: Privacy and Manipulation in the Digital Age Author(s) of source: Zarsky, Tal Z. Date of publication: 2019 Volume/issue # (Journal article only): Vol.20 (1) Type of Source (newspaper, magazine, website article, journal article, TED talk, video, etc.) Article. Source Publication: Tel Aviv: De Gruyter Source Access: How did you access the source (Library, website, print)? ( paste URL if from a website; record DOI if from Library ) Conestoga Library Zarsky, T. Z. (2019). Privacy and Manipulation in the Digital Age. Theoretical Inquiries in Law, 20(1), 157–188. https://doi.org/10.1515/til- 2019-0006 https://librarysearch.conestogac.on.ca/ permalink/01OCLS_CONEST/4ir229/ cdi_proquest_journals_2199871998 Relevance: In 1-2 sentences, write This Article begins by emphasizing the

Week 9 Research Project Proposal F23 HOW this source will help you answer your question. WHY is it relevant? importance of addressing the manipulation- based argument, which derives from several crucial problems and flaws in the legal and privacy policy setting currently striving to meet the challenges of the digital age.

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Research_Proposal_Assignment Gauravdeep Singh

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