project proposal MRKT

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School

University of Texas, Permian Basin *

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Course

6302

Subject

Marketing

Date

Feb 20, 2024

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docx

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Uploaded by CaptainRaccoon3590

TEAK & CHARLIE JERSEY GIRL PIZZA Marketing Improvement . Janeth Kiongozi Rahul Sinha Maryna Baida. 1

Background. Teak and Charlie Jersey Girl Pizza, located at 4007 John Ben Shepperd Pkwy Odessa, is a family-style restaurant renowned for its original pizza recipes. With a modest team of fewer than 10 employees, the restaurant aims to provide a unique culinary experience. The official website, http://jgpizza.net, serves as the online presence, complemented by a Facebook account under the name Teak & Charlie Jersey Girl Pizza. The restaurant has a TikTok presence featuring a review, adding a dynamic touch to its marketing. To facilitate online orders, the restaurant utilizes Yelp, accessible with the link https://www.yelp.com/biz/teak-and-charlies-jersey-girl-pizza-odessa? utm_campaign=www_business_share_popup&utm_medium=copy_link&utm_source=(direct). Screenshot from the yelp website. Screenshot from the company's website. 2

Objective This project focuses on addressing key marketing challenges faced by Teak & Charlie Jersey Girl Pizza. The identified issues include minimal use of social media for advertising, a non- functional official website, and a small number of reviews on various platforms. Problem identification The marketing problem identified is, I. Limited social Media Utilization: Ineffectual use of social media channels for advertising and customer engagement. II. Non-functional Website: The current official website is non-operational, impacting online visibility and customer interaction. III. Few reviews on the restaurant. Improve the rating on Google Maps to from 4.6 to 4.8 and the number of positive reviews on TripAdvisor from 103 to 200. Retain 80% of existing customers. Deficiencies Teak & Charlie Jersey Girl Pizza's marketing efforts lack a robust social media strategy, a functional website, and a substantial number of reviews. These deficiencies hinder the restaurant's reach and overall online presence. Data gathering potentials. To address these challenges, data will be gathered through, Surveys: administer a questionnaire. Content analysis: assessing existing reviews and social media content for insights. Depth interview: talk to people. Conclusion This project aims to enhance Teak & Charlie Jersey Girl Pizza's marketing strategy, focusing on improving social media engagement, rectifying the website issues, and encouraging more customer reviews. By achieving these goals, the project envisions elevating the restaurant's marketing presence and fostering business growth in the near future. 3

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