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Online, Mobile, and Social Media Marketing E-procurement and Mobile Procurement Gone are the days of tedious, paper-laden, and labor-intensive procurement duties. E-procurement is changing the way buyers and sellers do business, specifically via mobile procurement that offers cloud-based platforms that reduce the search, order, and approval cycle. Most large companies have adopted some form of e-procurement. A recent study found that almost 70 percent of companies utilize some form of e-procurement, mobile procurement, or supply chain management applications. A leading industry platform, Coupa, provides a suite of cloud-based applications for finance, including accounts payable, sourcing, procurement, and expense management that allows customers full functionality from their mobile devices. Employees now enjoy the flexibility and time savings of viewing, approving, or denying requisitions, purchase orders, and invoices. One of Coupa’s large retail clients claimed a reduction from 10…

Online, Mobile, and Social Media Marketing E-procurement and Mobile Procurement Gone are the days of tedious, paper-laden, and labor-intensive procurement duties. E-procurement is changing the way buyers and sellers do business, specifically via mobile procurement that offers cloud-based platforms that reduce the search, order, and approval cycle. Most large companies have adopted some form of e-procurement. A recent study found that almost 70 percent of companies utilize some form of e-procurement, mobile procurement, or supply chain management applications. A leading industry platform, Coupa, provides a suite of cloud-based applications for finance, including accounts payable, sourcing, procurement, and expense management that allows customers full functionality from their mobile devices. Employees now enjoy the flexibility and time savings of viewing, approving, or denying requisitions, purchase orders, and invoices. One of Coupa’s large retail clients claimed a reduction from 10…

Your company’s national sales manager has mandated that each salesperson must undergo training upon initially being hired and retraining every two years after that. You are very skeptical about training being of much value for seasoned salespeople who are performing well, and it’s frustrating and costly in terms of lost sales to pull them out of their territories for centralized training. Therefore, you’ve decided to do all the training of your experienced salespeople online via e-learning on your company’s intranet, so your salespeople can complete the programs on their own time after their normal working hours. You’ve heard that it’s best for the salespeople to interact with and learn from each other in their training, so you’ve encouraged the salespeople to contact each other to share perspectives. With the training budget money saved, you hold a party for all the salespeople who complete the e-learning on time and give special awards to those who score highest. In the first…

Give your own example of general types of marketing intermediaries (one example per type).

Product Offering of Jollibee. If it has a source, kindly indicate it. Thank you

Discuss your review of the Trailhead options and share why you have chosen the specific Trails and Modules you have as part of your experiential learning. Why have you chosen these Trails and Modules? How will they help in determining your career, whether in marketing or not? These choices of Trails / Modules should clearly include an insightful understanding of how these Trailhead options may enhance their career path in your chosen field (understanding that some may not be choosing to pursue marketing careers but other business career options). Part 1 should be between 250 – 500 words. My trailhead topic : https://trailhead.salesforce.com/content/learn/modules/personalized-email-marketing - Personalize Email Marketing My class is: Business to Business - Career about marketing.

What are some unique challenges a sales representative encounters when trying to establish a customer connection. What areas and industries might have similar difficulties and situations?

Distinguish between buy-side e-commerce and sell-side e-commerce, and provide an example of each type of application.

Firms today have embraced persuasive selling through the promotion of their goods and services.Explain the relevancy of promotion to marketers today. As a student of Marketing ,advise the marketing team of KATs Garments Limited of the various promotion mix strategies that can be embraced .Support your discussion using relevant examples.

•Identify and discuss key trends affecting sales organizations and sales managers today •Present a general overview of the sales management process

How to create automated sales funnels

Sales organization consists of human beings or persons working together for the effective marketing of products manufactured by the firm or the products purchased for resale. Sales organisation co-ordinates the efforts of members of a group to bring about a desirable result. Elaborate on the following topics : provide critically explanation and support your answer with examples.

When a salesperson is determining which intermediaries to rely on for help, they are focusing on which element in the marketing mix?

What are the key considerations for developing a successful e-commerce business model, and how do they differ from traditional retail models?

Critical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do  some organizations still use the hard-sell style? If so, explain. What do you think the future holds for these organizations? Will the hard sell continue to succeed; that is, are there instances in which transactional selling is still appropriate? If so, when?

Explain working of following e-business models – using examples of different companies.(a) Store Front Model (Shopping Cart vs. Shopping Mall)(b) Auction Model (Plane Auction vs. Reverse Auction)(c) Portal Model (Horizontal vs. Vertical Portal)(d) Pricing Model (Name-Your-Price vs. Comparison Pricing)(e) Other Models (Bartering vs. Rebate vs. Free Offering)

Choose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…

What is website outsourcing, and why do businesses choose to outsource the development and maintenance of their websites?

list and describe the seven (7) steps of the Sales Process in relation to a car dealership. You are also expected to incorporate some critical analysis of these steps with questions, comparisons or even examples.

The goal of key account selling is to build long-term customer relationships and ultimately to achieve customer loyalty. Briefly describe the benefits to the selling organization that may result from long-term customer relationships

Marketing communications are the means by which firms seek to inform, persuade, and remind consumers—directly or indirectly—about the products and brands that they offer.  The marketing communications mix consists of several communication tools. Using a product or service to illustrate your point, list and briefly explain any six communicating tools that you would utilize for this product.