Market Research Exercise #2

P3

Provide a synopsis of the marketing issue What makes you think this is a marketing issue What macroeconomental issues led to the current situation  Do you predict recovery ( if a negative ) or success ( if a new launching or revamping of a current product)?  Are there ethical consequences involved? Is the organization handling this marketing issue appropriately?

consumer behavior aspects related to the Nescafe 3 in 1 Pakistani Brand,  such as motivation, learning, attitude, perception and personality of the consumer.   Report the current marketing practices used by marketers (of that particular company / brand) to influence Consumer with statistics analysis?

Write a one page report about the marketing research and the results attached in this post

Can you help formulate research questions based on the topic below? The effect of digital advertising on the marketing of products and services at General Employees Cooperative Credit Union, in St Vincent and the Grenadines

Please assist with the following question:You have been hired by a local department store that intends to increase its presence on socialmedia to increase sales through advertising. Your team has been asked to collect data on socialmedia patterns that can be used to predict the outcomes for the company.Your group is expected to interview at least 30 random persons about their purchasing habits inorder to determine if social media influences their buying behavior. Record the following foreach respondent:1. Gender2. Income3. The number of social media platforms they use on a daily basis a. Discuss what measure of central tendency is the most appropriate for each variable.b. State why the use of a histogram is an appropriate or an inappropriate way to describe thevariable income

Please create PESTLE ANALYSIS (Only the Part of S which is Social) of MALABON ZOO in Philippines. Please refer to the given reference attached

XYZ is a small publishing company with somewhere 25 newsletters and trade magazines on the topics like financial markets, foreign trades, and commodities. Now in the era of the Internet when much more relevant information is freely available company wants to compete with the leaders in the industry to establish itself. Discuss how the data analytics can help them to implement more sophisticated marketing or promotion strategies to become successful and defend their competitive position. Please be specific in your answers, clearly stating the type of marketing strategy and how analytics can be used. For example, if you are suggesting the marketing strategy as direct marketing, then discuss the role of analytics in this method.

When it comes to market segmentation and target marketing, all of the following are correct with the exception of Targeting a young female business executive who lives in the suburbs of Toronto involves only geographic segmentation. Marketers refer to the target market profile when making decisions regarding both the product attributes and the advertising messages developed to promote the product. A brand is "democratized" if customers can control the marketing of the brand through an online consumer voting process. Technology is an important factor in the growth and adoption of direct segmentation and behavioural marketing. Real estate companies and mortgage companies tend to use behaviour response segmentation over traditional mass media.

Please answer fast

Please agree/disagree and add more information regarding the below message. "The Big Data phenomenon has undoubtedly changed marketing forever. First and foremost, as mentioned in the lecture videos, the Big Data phenomenon is prevalent in our every day lives through social media. Many advertisements and posts that are shown to us on our social media apps are derived from our google searches, interests, and interactions on the internet. For example, if I were to watch many videos on YouTube about sneakers, or make many Google searches on Jordans, it is likely that advertisements of sneakers would appear on my Instagram or TikTok feeds. This can be very beneficial to consumers because we are automatically presented ads on products that we have previously shown interested in, without having to go out of our ways to search for products.  On the other hand; however, some individuals may view this as an invasion of privacy. Some people may feel uncomfortable with the idea that our interests…

The phenomenon of financial innovation, and global competition have increased reader dependence on Answer:

Write the best answer in the blank. Word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D. Home Depot targets the Professional segment (e.g. contractors, builders etc) because they spend a significant amount of money in their stores compared to individual consumers. They are using what basis of segmentation: _______________________.

Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers?

1. By considering current epidemic situation how does “perceived risk”influences consumer buying decision. Explain.

As per you, why is the Net promoter score(NPS) an important consideration for marketers?As a marketer, at what stage would you incorporate NPS feedback in your marketing research?

elaborate on whether the 4 P marketing model (Product, Price, Place and Promotion) is still relevant compared to the 4 A marketing model (Affordability, Accessibility, Acceptability and Awareness).

For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation provided in lecture 5 to support your justification.   Answer this question in 300 words.

As a marketer, select a company to work for and present the mapping out consumer decision process for its product or service. Explain each stage and its importance. Talk briefly about the company and what it does. Explain Each stage of the consumer decision- making process. Explain the factors that may affect the consumer's decision for the selected product or service.

please help me for answer the attached file