Marketing Management Final doc

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Part 1: External Environment Give examples for each of the 7 environmental factors listed below and explain how a company has made a marketing decision to address that environmental factor. The marketing decision may be product, price, place, or promotion decisions.   •Sample Response: “One social environmental factor occurred when San Francisco 49ers quarterback Colin Kaepernick refused to stand for the playing of the national anthem in protest of what he deemed were wrongdoings against African Americans and minorities in the United States. He stated, "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder." Nike decided to address this social environmental factor in its promotion - an ad campaign that featured a close-up of Kaepernick’s face and…

week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurant’s business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…

Business Name : ADIDAS X PARLEY.  1. Market Segmentation, Target Market, Positioning?

Q2. Murad has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Murad has been directed to study the of the company. A) macroenvironment B) microenvironment C) technological environment D) demographic environment E) political environment F) All ANSWER: Explanation:

13:12 * l 76%i Pradeep Pant 3 Oct to me, mustafausmani12 v Hi Shruti & Mestafa 1) Identify how big is the compliance market. Research whats the global market size and the growth expected 2) Which areas in compliance are growing 3) Check companies which are providing compliance and which industries they are catering to (Pick 7 to 8 companies each) Crypto Digital Exchanges Barking Enterprise Gaming & High Risk Barking Cambling Corporates haurance Investments Legal Lending Payment Technology Ports Maritime & Wallet 4) What services are they providing Entity Cargo Environemnt, Vessel Social Governance KYC Risk Sscrening Screening Screening 5) Your conclusion - how companies are identifying their market 2) What drives differentiation - Technology, service, product, etc Hope this provides you a learning platform. Regards Pradeep Pradeep Pant 7 Oct to me v FYI II ... ...

Case Study: Marketing ethics Make Yourself Feel Good   The Ethical Superstore (http://www.ethicalsuperstore.com) states its mission as enabling customers to make choices that let them feel good about their purchases. To this end, they offer a broad range of products from ethical sources around the world. The Ethical Superstore takes all the angst out of ethically conscious buying and relies on customers’ passions rather than price sensitivity. The website is a one-stop-shop to protect the planet, find eco-friendly alternatives, support farmers and small businesses in developing countries, buy fair-trade items, use local resources, and cut carbon emissions. With scarcely a thought, the environmentally concerned consumer has had all the hard work taken out of purchasing decisions. Customers can even make an extra charitable donation at the checkout!   What are the likely buying factors for customers making purchases from a business like this? Is it ethical to charge a premium price for…

Why Your Healthcare Practice Needs a Marketing PlanCan you help me with these two discussion question 1 & 2 and week 1 assignmentDiscussion Question 1“Customer-Oriented ” In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services.  This practice may not be widely accepted in the healthcare industry.  Articulate at least two customer-oriented elements when developing a strategic plan for a 250-bed community hospitalDiscussion Question 2“Issues and Opportunities”There are 20 key issues listed by the American Hospital Association.  Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization.  Make sure you describe the type of healthcare organization in your response.  If you work for a healthcare organization, you may present these two opportunities to your organization. …

Prepare a marketing plan for "Passenger drone" using the below rubric Table of Contents Part 1: Executive Summary Part 2: Market Analysis a. Competitors (direct/indirect, SWOT) b. Macro environment c. Micro environment Part 3: Objectives Part 4: Marketing Strategy a. Target market (segmentation and positioning) b. Marketing mix c. Advertisements (TV, Radio, Poster, Tri-Fold) Part 5: Action Plan a. Activity b. Responsibility c. Schedule d. Budget e. Evaluation

The topic must be about:Point of sale(POS) and restaurant management systemand dont forget put graphs and statistics

the growth in beauty stores, cafes and restaurants at the expense of book stores, CD and DVD stores. BIS Shrapnel’s Retail Property Market Forecasts and Strategies 2012 to 2022 report predicts growth in retail turnover to be 2.9% over the next five years.  The report also indicates that online shopping would continue to take market share from bricks and mortar shops, peaking at around 15 to 20 per cent of total retailing. QUESTIONS 1.1     What are the main macro-environmental forces in the above news item?Do these forces/changes represent opportunities or threats for firms? Why?

With respect to the case study, identify and discuss the key functions performed by Amazon's marketing team.

Pick n Pay posts 5% increase in sales - with strong growth in clothes, boozePick n Pay grew its sales by more than 5% over the past year, with its clothing division seeing 21% growth and the group’sliquor sales increasing by more than 57%. The latter is despite the loss of 66 liquor trading days due to alcohol sales bans.In the previous year, it lost more than 200 days.In a trading update for the year ended 27 February 2022, the retailer said its group sales grew by 5.2% to R97.9 billion. Thisis despite the impact of the civil unrest in July 2021, which cost the retailer around R1.8 billion. "[The] disruption as a resultof damage to and closure of stores in the civil unrest, combined with the loss of the liquor trade, was most evident in [thesecond quarter], with sales growth falling to -0.7% for the quarter."The group was disproportionately impacted by the civil unrest relative to the market, as its concentration in KwaZulu-Nataland Gauteng struck at the heartlands of the group’s high…

Case study below: A new multi-media campaign by Discovery Bank launched today brings home a unique concept inbanking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking,have been around for centuries and inherently still work, the models are outdated and ripe fordisruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionisingbanking, essentially creating a new category of banking around shared-value to make a realdifference in our clients’ lives as well as in society; consistent with our core purpose of makingpeople healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-valuebanking to consumers in a visually enticing way while it highlights every aspect of how DiscoveryBank shares continual value with clients in meaningful ways.”The…

Study: “The Woolworths strategy in implementing the marketing concept”    Explain the four principles of the marketing concept. Use quotes from the case study to show the strategies that Woolworths employed when implementing the marketing concept.

The concept of "Triple Bottom Line" (TBL) incorporates: a) Profit, People, Planet b) Profit, Plan, Process c) People, Planet, Process d) Profit, Product, Promotion e) None of the above

Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)

Point of sale(POS) and restaurant management system, restaurants, restaurants, restaurants, work, restaurants, coordination, arrangement, easily, and accurately     please tutor you must discuss this topic

Description of the Lessen: ing in Lodging industry is one of the most important sector of hospitality industry that generates job and contribute to the totality of the Tourism Industry. This lesson will provide you a better understanding about how lodging industry began and continues to flourish until today. Objectives At the end of the lesson, you are expected to: a define the meaning of Lodging, b. discuss the evolution of lodging industry, and c identify different type of ownership 2021 mLCOLLECE Day 1 Pre-assessment (Hhat I know) Hello there my dear student! How are you doing today? 1 hope you're just doing fine. Since it's our first day for this lesson, I would like to conduct this pre-assessment activity. Let's see how well you recognize the different hotel logo in the Philippines. Are you ready? Direction: Identify and name the following Hotel based on the logo picture below. Write your answer on the given answer sheet. 6. B 1. 7. 2. 8. 3. Page 1|9 BSTM 3_ ACCOMMODATION…

Given the attached network, what are the paths and their duration? Calculate ES, EF, LS, and LF.

Our research question: How We Lunch Our New Products in Cosmetics Industry? Our Content: 1. Introduction of Cosmetics Industry  1.1. Overview of Cosmetics Industry - Why we chose cosmetic as our products? 2. Literature review of Cosmetics Industry 2.1 Define keywords (Launching, Cosmetic Industry) 2.2 Choosing Brand Name of Cosmetics Industry 2.3 Designing Logo of Cosmetics Industry 3. Case Study of Cosmetics Industry  3.1 Introduce New Product of Cosmetics Industry 3.2 Background of New Products of Cosmetics Industry  3.3 Marketing Strategy of Cosmetics Industry  3.4 Target Customers of Cosmetics Industry  3.5 Competitive Strategy of Cosmetics Industry 4. Application of the theory to the case of our Cosmetics Industry 5. Conclusion and Recommendation for Cosmetics Industry 6. References

Give a Recommendation for AirAsia? (do not write about employee training)

Activity 2 Let's Do it! Directions: Choose brands for each type of good, write the consumer buying behavior for each type and its effect Consumer Buying Behavior Bases Sardines, Milk, Pasta, Bottled Water, Rice (Consumers buy many goods to use to satisfy personal or |family needs.) (Consumer buying behavior is affected by age, occupation, income level, education, gender etc. of consumers.) Types of Goods Effect

All industries and companies have their own jargon. What is someof the jargon related to the company or industry in which you work?When is it appropriate to use jargon? How might you presentcompany- or industry-specific information without using jargon? QUESTION TITLE :- COM 285 Week 3 DQ 1 All industries and companies have their own jargon. What is some of the jargon r

QUESTION 3 Discuss three main benefits to create a Business Plan. TTTT Paragraph Arial 3 (12pt) ST T, S fr Mashups

Q4 Chapter 1: Introduction - case problem, decision maker, urgency, alternat ive solutions... (2-4 pages) a) Name, nature, location, and characteristics of the company (very brief) b) Introducing the case problem c)Positioning of the main protagonists d)Through the challenge for the reader Use huawei as company

To: Disney + Marketing Executive From: Sasha Terry, Marketing Consultant Date: September 2021 Subject: Disney + Streaming Services Value Proposition I. Market Segment Analysis   Determine and describe the current primary segment.The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.   Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings). Describe the primary segment in terms of the behavioral,demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers…