Give examples for each of the 7 environmental factors listed below and explain how a company has made a marketing decision to address that environmental factor. The marketing decision may be product, price, place, or promotion decisions.
Part 1: External Environment
Give examples for each of the 7 environmental factors listed below and explain how a company has made a
•Sample Response: “One social environmental factor occurred when San Francisco 49ers quarterback Colin Kaepernick refused to stand for the playing of the national anthem in protest of what he deemed were wrongdoings against African Americans and minorities in the United States. He stated, "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder." Nike decided to address this social environmental factor in its promotion - an ad campaign that featured a close-up of Kaepernick’s face and the tagline, “Believe in something. Even if it means sacrificing everything.”
1. Social
2. Demographic
3. Economic
4. Technological
5. Political
6. Legal
7. Competitive
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