Week 2 Quiz Part 1

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HCA415

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Management

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Jan 9, 2024

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1. A business model describes all of the following for an organization EXCEPT __________. how to attract more customers how to make more money how to increase internal diversity how to grow the business 2. All of the following are characteristics of a dominant player space EXCEPT __________. emerging need incumbant inertia opportunity pipeline new capability 3. Which of the following scenarios best reflects conglomerate diversification ? Health Care Plus is building a base of loyal customers. Health Care Plus is improving the scope of its internal marketing.

Health Care Plus is expanding rapidly to meet customer demand. Health Care Plus is devising a brand-new service for a new market. 4. Shennai is participating in a structured brainstorming process in which she considers opportunity-seeking questions that will help illuminate potential opportunities. As part of this process, Shennai should consider all of the following questions EXCEPT: “What other services can we provide for the same consumers?” “What are the highest growth areas in the healthcare industry in the foreseeable future?” “How can we reinvent our business model to add a competitive edge?” “ How do we generate more income within our current business structure?” 5. Shoreville Pharma is considering moving into a new market next year. Therefore, it can be said that Shoreville Pharma is considering __________. undertaking risk innovation engaging in process diversification exploring a strategic frontier

embarking on a targeted alliance 6. As the head of a women’s health practice, Naomi is leading her executive team in an exercise that considers several competitive categories (reduce, raise, eliminate, and create) for the organization. What type of brainstorming exercise is Naomi using? system for innovation four action framework forward strategy impact effort 7. The Woodhaven Hospital Group focuses on giving its patients an outstanding customer experience while in its facilities. The group’s goal is to retain its customers so patients will return to a Woodhaven Hospital when they need care again. In terms of its business model, the Woodhaven Hospital Group is MOST likely aiming to be a(n) __________. integration manager experience leader product leader health manager

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8. When thinking about the future of the healthcare industry, a manager needs to be comfortable with __________. ambiguity reactivity predictability stability 9. City Children’s Hospital added initiatives related to housing, transportation, and food-service deliveries to improve the well-being of patients and their families outside hospital walls. What type of framework is City Children’s using to measure success? triple aim social–ecological framework person-centered care framework quadruple aim 10. The Delphi technique is primarily used for __________. brainstorming

starting a business trendsetting making decisions

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