Lobbying
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Trident Technical College *
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MKT101
Subject
Management
Date
Feb 20, 2024
Type
docx
Pages
5
Uploaded by LieutenantGerbil240
Lobbying, campaign financing, advocacy, and other political interventions designed to shape and influence the political decisions prior to their impact on a firm are termed
Vertical
, Incorrect Investment
, Incorrect strategies.
Correct Answer
Blank 1:
proactive
Blank 2:
political
In the GAP model, GAP 2 is between management perception of customer needs and the actual specification of how those needs are to be met. This can be achieved by
______.
reducing the number of service failures the company has
monitoring the company's social media accounts
defining the level of service that is to be delivered
getting direct feedback from customers
Correct Answer
defining the level of service that is to be delivered
The text refers to Walmart's Retail Link software which allows vendors to get daily updates on sales of their products. In turn, the vendors can better anticipate Walmart's needs and provide better customer service by avoiding stock shortages. This system demonstrates the concept of ______.
customer value
direct marketing
the four Ps
the marketing mix
planned obsolescence
Correct Answer
customer value
Select
three
steps a company can use to recover from a service failure. (Check all that apply.)
Document the problem and find its root cause
Apologize to the customer
Don't be redundant or review the complaint with the customer
Fix the problem and follow-up
Correct Answer
Document the problem and find its root cause
Apologize to the customer
Fix the problem and follow-up
Select the four basic criteria a company can use to judge the effectiveness of its CRM program. (Check all that apply.)
Predictive modeling
Customer equity
Ease of doing business
Lifetime value
Customer focus
Share of customer
Correct Answer
Customer equity
Lifetime value
Customer focus
Share of customer
Arrange the stages involved in the life cycle of a firm's alliance with foreign partners in the correct order of occurrence. (Place the stage that occurs first at the top.)
Lobbying, campaign financing, advocacy, and other political interventions designed to shape and influence the political decisions prior to their impact on a firm are termed
Vertical
, Incorrect Unavailable
Investment
, Incorrect Unavailable strategies.
Correct Answer Question
Field 1:
proactive
Field 2:
political
Identify the true statements about the decision-making process.
Managerial involvement in this process depends on the structure of subsidiaries.
It is often linear by nature.
Managerial involvement in this process depends on the locus of decision making.
It begins with problem identification.
Looping back is uncommon.
Correct Answer Question
Managerial involvement in this process depends on the structure of subsidiaries.
It is often linear by nature.
Managerial involvement in this process depends on the locus of decision making.
In the context of international management, identify a true statement about Danish managers.
They refrain from expending time on searching or analyzing alternatives to optimize production.
They become emotionally charged if challenged.
They refrain from taking a straightforward approach.
They spend ample time on evaluating alternatives, exhibiting rationality in each option.
Correct Answer Question
They refrain from expending time on searching or analyzing alternatives to optimize production.
Which of the following are true of the multinational companies in Germany?
Multiple select question.
They have a tendency to be fairly decentralized.
They tend to be democratic.
They tend to be autocratic by nature.
They have a tendency to be fairly centralized.
They tend to be hierarchical.
Correct Answer Question
They tend to be autocratic by nature.
They have a tendency to be fairly centralized.
They tend to be hierarchical.
Identify the findings of a study of decision making in teams composed of Swedes and Germans.
Multiple select question.
The Swedish teams displayed higher team orientation than the German teams.
The Swedish teams had more open-minded work attitudes than the German teams.
The Swedish teams had flatter organizational hierarchies than the German teams.
The Swedish teams had more formal work attitudes than the German teams.
The Swedish teams were perceived to be faster in decision making than the German teams.
Correct Answer Question
The Swedish teams displayed higher team orientation than the German teams.
The Swedish teams had more open-minded work attitudes than the German teams.
The Swedish teams had flatter organizational hierarchies than the German teams.
In an organizational context, the process of giving individuals and teams the resources, information, and authority they need to develop ideas and effectively implement them is known as
reengineering
, Incorrect Correct Answer Question
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Field 1:
empowerment
In the context of the study of decision making conducted on German teams, which of the
following are true of German teams as opposed to Swedish team? (Check all that apply.)
Multiple select question.
German teams had clearly marked responsibilities for individuals than Swedish teams.
incorrect
German teams exhibited more open-minded and informal work attitudes than Swedish teams.
German teams featured higher team orientation and flatter organizational hierarchies than Swedish teams.
German teams were identified to be faster in decision making than Swedish teams.
correct
Correct AnswerQuestion
German teams had clearly marked responsibilities for individuals than Swedish teams.
German teams were identified to be faster in decision making than Swedish teams.
Match the areas that are examined by the International Standards Organization (ISO) certification team (in the left column) with their descriptions (in the right column).
Design
Design Drop zone Instruction for service functions or manufacturing incorrect Toggle
Button Unavailable.
Instruction for service functions or manufacturing
Process control
Process control Drop zone Service or product specifications incorrect Toggle Button
Unavailable.
Service or product specifications
Service
Service Drop zone Instructions for carrying out after-sales service correct Toggle Button
Unavailable.
Instructions for carrying out after-sales service
Correct AnswerQuestion
Design Service or product specifications
Process control Instruction for service functions or manufacturing
Service Instructions for carrying out after-sales service
In an organizational context, the process of giving individuals and teams the resources, information, and authority they need to develop ideas and effectively implement them is known as
reengineering
, Incorrect.
Correct AnswerQuestion
Field 1:
empowerment
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