MGMT8421 case study topic

MGMT8421 - Winter 2024 - Section 3 Case Study All group members must work together and develop an analysis of Course Outcome (what groups of students need to know, show, and/or do) connected to this Evaluation    Examining business sustainability within the global hospitality industry and in individual operations.  Analyzing events and risks that can impact the sustainability of a business, including financial, social, and environmental factors.    Providing recommendations to mitigate the risks. Students will be enrolled in the groups automatically.   Each group of students (consisting of 4 to 5 students) must answer the questions below in their  Analysis assignment  (Max 8 pages excluding reference list) and a  maximum 10-minute presentation  (in-class).  These questions relate directly to the Case Study of the  Scandic Hotels,  a leading hotel group in the Scandinavian region that students need to read, cite, and reference from in their assignment and presentation (Must use  APA@Conestoga ) First Step:   All group members must work together and develop an analysis of  Scandic Hotels . Members are responsible for reporting any issue within the group to the course instructor. Groups are required to write up to an 8-page assignment (the reference list is not included within this 8-page limit) worth 25 marks.  Particularly, if any member does not satisfy the responsibilities mentioned in the contract, students must report ASAP.   Students who do not work closely with their group members and fully deliver their responsibilities in the group will lose marks in both the Group submission Assignment and Presentation.      Analysis Assignment Delivery Guidelines   1. Introduction  Briefly introduce the  Scandic Hotels  brand (you can use materials from Background.

 Briefly explain the  Scandic Hotels  sustainability policies and implementations ( Annual & Sustainability Report 2021 ).  Briefly explain the  Scandic Hotels  initiatives to SDGs.  Briefly introduce the Business Drivers of the  Scandic Hotels  brand.  Briefly explain and select 3 Risks (pp. 70-73) that, in your opinion, can most impact (negatively or positively) the  Scandic Hotels  brand’s Business Drivers.  DO NOT FORGET TO INCLUDE A THESIS STATEMENT   2. Analysis of the  Scandic Hotels  in Relation to the Risks  Briefly discuss the  Scandic Hotels  brand’s Baseline (make sense of the data; do not mention the numbers only).  Develop an in-depth discussion and explain why you think the selected events may impact the business drivers of the  Scandic Hotels .  Develop an in-depth discussion and explain how the selected may impact the  Scandic Hotels  initiatives to SDGs.  Make sure you use and cite   peer-reviewed journal articles   in your analysis to back up your discussion on “why do you think the selected events can impact the business drivers of the   Scandic Hotels ?” and “How the selected events may impact the   Scandic Hotels ’ initiatives to SDGs.”   3. Discussion  Critically review the mitigation actions offered by the  Scandic Hotels  to respond to the selected risks and pose at least two critiques on these mentioned mitigations.    Develop an in-depth discussion and offer at least two approaches and how they can improve their mitigation actions in a way that supports the company's business drivers and the SDGs initiatives. Tips: Make sure you also consider what opportunities these events can provide for the company and how the business can better use these opportunities.   Make sure you use and cite   peer-reviewed journal articles   in your discussion to back up your suggestions on “how they can improve their mitigation actions in a way to support the company's business drivers and the SDGs initiatives.”           4. Conclusion   Summarize your presentation and make sure you answer the question, “So What?” --------------------------------------------------------------------------------------------- ------------------------ Second Step:  

 The presentation must include the following parts and identifiable slides:    1. 1. Title (Slide 1) o The name of the organization (the  Scandic Hotels )  o The current URL of the  Scandic Hotels  website o The names of all group members (no student numbers included on the title slide)    2. 2. Territorial Acknowledgment of Conestoga College (Slide o Groups that provide the land acknowledgment   and   a personal statement will receive 1 bonus mark (per member) for their individual evaluation presentation skill.    3. 3. Purpose statement (Slide 3) o In one sentence, explain the goal of the presentation. o Develop 2 objectives of the presentation (how are you going to achieve the goal mentioned above?)    4. 4. Background (Slide 4) o Briefly introduce the  Scandic Hotels  5. 5. Business Drivers (Slide 5) o What are the Business Drivers of the  Scandic Hotels   brand?    6. 6. Sustainability Strategies (Slide 6) o What are their sustainability strategies and initiatives?     7. 7. Events Impact Analysis (Slides 7-9) o Introduce the 3 selected events (slide 7)

o Explain how the events may impact the  Scandic Hotels  business drivers (slide 8). o Explain how the events may impact the business sustainability strategies and practices (slide 9).    8. 8. Discussion (Slides 10-13) o Briefly review the mitigation actions offered by the company (Slide 10). o Pose at least two critiques on the mitigation actions (Slide 11). o Provide at least two suggestions to improve the mitigation actions (Slide 12). o Explain how your suggestions are going to improve the business Drivers and SDGs initiatives (Slide 13)    9. 9. Conclusion (Slide 14) o Briefly explain summarize your presentation and make sure you answer the questions “So What?”.   o o 10. Reference list (Slide 15)   An Advice: Do not submit your assignment and presentation if you have not used appropriate in-text and final APA referencing.   References Requirement  ALL submitted materials Must follow APA  @ Conestoga guidelines and formatting (Both in-text citation and final referencing list)  The case ( The  Scandic Hotels ) should be cited and referenced in your presentation.  There should be  5 MGMT8421 course materials or required readings cited and referenced in your presentation. Do not use websites as supporting citations for your analysis and discussion.  scandic-annual--sustainability-report-2021 - https://conestoga.desire2learn.com/d2l/common/viewFile.d2lfile/Database/MTM0OTIyMTAx/ scandic-annual--sustainability-report-2021.pdf?ou=999742