3300 ch5 hw

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University of Missouri, Columbia *

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3300

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Management

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Feb 20, 2024

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docx

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Uploaded by LieutenantTapir392

1. In the Section 5.1 video, according to the company’s top executive, what is the “unique cultural experiment” that Netflix is trying to accomplish? How does the Netflix organizational culture view risk-taking? In the Section 5.1 video, the unique cultural experiment Netflix is attempting involves giving employees more freedom and responsibility. The Netflix organizational culture values risk-taking and sees it as essential for innovation and success. 2. What is the Netflix churn rate and what are the reasons behind this rate? The specific Netflix churn rate is not provided, but reasons behind churn include content dissatisfaction, competition, and economic factors affecting subscribers' disposable income. 3. Is Netflix a friend or foe to the studios? List a couple of reasons why they would ‘like’ Netflix, and why studios might be fearful of the firm. Netflix can be both a friend and a foe to studios. Studios may like Netflix for its licensing deals and wide distribution but fear it for potential competition and changing industry dynamics. 4. What is disintermediation and what incentives do studios have to try to disintermediate Netflix? Disintermediation refers to cutting out intermediaries in a supply chain. Studios may want to disintermediate Netflix to gain more control over distribution and negotiate better deals. 5. What has been the impact of Netflix’s move from single plan pricing to separate pricing for streaming and DVD-by-mail? What factors motivated this move? Do you think splitting the service into separate plans was a wise move? Why or why not? What errors did the firm make in the “Qwikster debacle”? What could the firm have done differently? Do you think this would have had a positive impact on the firm? Why or why not? Netflix's move to separate pricing for streaming and DVD-by-mail aimed to reflect the true cost of each service. This decision was driven by changing consumer preferences. The Qwikster debacle, attempting to split the services into separate brands, was an error. A more gradual approach to changes and better communication could have had a positive impact on customer satisfaction.

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