MT-460 Unit 6 Dp

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Feb 20, 2024

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Introduce the innovative new product idea that you developed in the Unit 5 assessment for your chosen organization. Fujifilm is a Japanese global business that engages in a variety of industries, including photography, medical imaging, cosmetics, and pharmaceuticals, among others. Through its medical imaging division, Fujifilm offers a comprehensive selection of digital X-ray systems, ultrasound systems, and mammography systems that are renowned for their superior imaging capabilities and overall performance ("Business fields," n.d.). The new product idea that I have developed for Fujifilm is an at home ultrasound device for women that are pregnant. The device would allow pregnant women to capture images and save them throughout the duration of their pregnancy. Using the Kano Model Analysis framework, explain how your product is intended to meet customer expectations. The Kano Model Analysis framework is a tool used to prioritize features on a product roadmap based on the degree to which they are likely to satisfy customers ("Kano model," 2021). Under the Kano Model, the new ultrasound device will add to the excitement feature for customers. They will be able to capture every stage as their new born baby is developed to form a stronger bond and be able to preserve the memories for years to come. Using the Ansoff Product/Market Matrix, choose one of the matrix options and explain the strategic direction of your innovative new product. The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic framework used by management teams and analysts to help plan and evaluate growth initiatives (Peterdy, 2023). Fujifilm will be using the market development of the Ansoff Matrix. Ultrasounds for pregnant women have been around for many years, however they have only been offered at a medical facility. The new at home ultrasound device will cater to a different customer segment by being offered directly to expecting mothers rather then just being offered to medical facilities. Using Porter's Generic Strategies, choose one generic strategy to use in the launch of your innovative new product idea that will result in competitive advantages for your chosen organization. Provide reasoning. Porter’s Generic Strategies is a management technique that outlines the three major strategic options open to organizations that wish to achieve a sustainable competitive advantage ("Porter's generic strategy: Explained with examples," 2022). Fujifilm will be able to focus on the differentiation strategy of Porter’s Generic Strategies. Fujifilm is already a competitive leader in the health care imaging market, which has allowed them to establish a strong brand reputation globally. The new ultrasound device will offer pregnant mothers a product different than any other products offered by other companies. Fujifilm has invested in their R&D, which has allowed competitive advantage over competitors while producing products and services at a competitive price.

References Business fields. (n.d.). 富士フイルムホールディングス株式会社 . https://holdings.fujifilm.com/en/about/fields Kano model . (2021, September 2). Product Roadmap Software | ProductPlan. https://www.productplan.com/glossary/kano-model/ Peterdy, K. (2023, August 4). Ansoff matrix . Corporate Finance Institute. https://corporatefinanceinstitute.com/resources/management/ansoff-matrix/ Porter's generic strategy: Explained with examples . (2022, April 13). GitMind - AI Powered Mind Map, Flowchart, Whiteboard. https://gitmind.com/porters-generic-strategy.html

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