STRCB 581 Comp 1 Assessment

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Strategic Planning and Implementation Jennifer Weber University of Phoenix STR 581 Dr. Cecilia Williams 08 January 2024

Strategic Planning and Implementation Dr. Bronner’s is a privately owned retailer of top-selling soaps and other personal care products that was established by Emanuel Bronner in the late 1940s (Wikipedia, 2024). Headquartered in Vista, California, the company continues to be run by members of the Bronner family. Dr. Bronner’s products are made using natural ingredients and traditional methods (Dr. Bronner’s All-in-One, 2024). Their philosophy is to make better products and produce them under better conditions than what is currently the norm in our economic system. The products are versatile and are able to be used for a variety of purposes, such as laundry, house cleaning projects, hair care, body care, and pet care (Dr. Bronner’s All-One, 2024). SWOT Analysis Diagram Strengths Weaknesses Strong presence in ethics Lack of advertisement Excellent employee care Rely on word of mouth Versatile products Opportunities Threats Organic and natural products Growing competition in the market for organic and natural products Increase market share Support small-scale farmers Appeal to environmentally conscious consumer SWOT Analysis – Internal Factors Strength: “Dr. Bronner’s has a strong presence in the ethical realm of their industry. Their customers, partners, and employees have let them know that they have created excellent benefits for the employees and appreciate the fact that they ethically source the ingredients for their products. Dr. Bronner’s outpaces competitors with how they ethically source ingredients

and utilizing fair trade practices creating a more solid product by inserting themselves directly “into the supply vein”. The way they outpace their competitors is also what makes them unique. Another area that makes them unique is their ability to dedicate 1% of sales to local efforts around the world, to include advocating for the medicinal and recreational use of marijuana and psychedelics, such as mushrooms” (Weber, 2023). Another Strength the company has that could give them more of a competitive advantage is their versatility of their products. Their products, especially the castile soap, can be used in a variety of ways making it cost efficient for a household who is looking to use more natural products for cleaning their house and body. The castile soap can be used as shampoo, body soap, mopping solution, laundry soap, dish soap, etc. Weakness: “Dr. Bronner’s relies solely on word of mouth for advertisement of their product. They do not have a marketing budget at all, they are against social media (even though the influencers have shared favorite uses). Celebrities have sung praises on the product though but not one penny has been paid for this. Their advertising budget is zero dollars. Clearly, they have been very successful without the use of formal advertising” (Weber, 2023). SWOT Analysis – External Factors Opportunities: Dr. Bronner’s has several opportunities that can support their competitive advantages, one of them being the growing demand of organic and natural products. This trend has assisted the company to expand their customer base, increase their market share, and has helped them support small-scale farmers worldwide (Dr. Bronner’s All-One, 2024). This has also provided the opportunity for Dr. Bronner’s to show their commitment of using natural ingredients, appealing to that environmentally conscious market.

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Threat: “Dr. Bronner’s is not the only company with soaps made with whole organic, chemical-free, soaps. You have contenders such as Zum, Kirks, Mama Suds; just walk into a health food store and you can see all the brands, even Walmart has stepped into the castile soap business. This could hurt the company, if only temporary” (Weber, 2023). The growing competition in the market for organic and natural products is continuously growing and this could put a damper on the company’s competitive advantage. Dr. Bronner’s has been able to retain its competitive advantage by remaining true to their core values and mission and adapting to the ever-changing market trends and consumer preferences. They remain committed to sustainability and fair-trade sourcing, appealing to the environmentally friendly consumer (Dr. Bronner’s All-One, 2024). The company’s annual All-in- One report provides the transparency consumers seek, accountability to stakeholders, and demonstrates their commitment to social and environmental responsibility (Dr. Bronner’s All- One, 2024). By leveraging their strengths and addressing their weaknesses, Dr. Bronner’s can continue to grow and maintain their position as the leader in the organic soap and personal care industry.

References Dr. Bronner's All-One. (2024). All-One! Report. https://info.drbronner.com/media-center/all-one-reports/ Dr. Bronner's All-One. (2024). Equitable supply chains support small-scale farmers worldwide . https://www.drbronner.com/blogs/our-suppliers/projects-and-partnerships Dr. Bronner's All-One. (2024). Our Cosmic Principles . https://www.drbronner.com/pages/about Weber, J. (2023). Week 2 – Apply: Organizational Analysis. University of Phoenix. MGTCB 526. Wikipedia. (2024). Dr Bronner's Magic Soaps . https://en.wikipedia.org/wiki/Dr._Bronner%27s_Magic_Soaps

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