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Harvard University *

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ACCTG01

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Management

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Nov 24, 2024

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docx

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2

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1 The Power of Social Media These days, social media is everywhere, and the ALSA's upper echelons need to know that. Thanks to the overwhelming amount of great support the ALS Association has had online, donations have skyrocketed. The ice bucket challenge videos went viral on social media, which resulted in a deluge of donations. Social media has a significant role in the ice bucket challenge's meteoric climb to fame, according to research by Kilgo et al. in 2020. The ALSA's upper echelons should think about ways to use social media to their advantage. Presents given on social media have multiplied by five compared to the same period last year. Being a part of the network ensures that the organization can keep getting money from outside sources. Garcia-Morales et al. (2018) reports that the group's digital tools are well regarded. That more and more people are joining in on the group's various online activities is great. An innovative and, one can only hope, successful method of fundraising for ALS is the ALS Ice Bucket Challenge. There are two main ways in which this problem impacts the official company social media profiles. In that year, it became an internet sensation. If the organization wants to increase its traffic and social media following, it needs a plan to launch the project every year with the most famous leaders in the nation. The ice bucket challenge is an annual event that the company's social media followers participate in to raise money for charity. There is an inherent risk to security testing, but the little cost of a breach is no reason to ignore it. Is it possible that God Himself had issued the challenge? Consider the results that might have resulted from allowing more workers to participate. In order to complete the acts of kindness, neither the challenge organizers nor the social media platforms offer any instructions. Even though nobody behind the Ice Bucket Challenge came up with the genius idea, it has raised millions of dollars for the ALS Association. Organizing a second contest utilizing the same social
2 media sites might have galvanized the project's supporters. The initial intended audience may have included people between the ages of 18 and 55 (Kilgo et al., 2020). This has prompted more individuals to think about the matter. If you want the backing of powerful individuals and the people at large, you have to make an effort to connect with people across the nation. Get the word out about your event by advertising it on social media. A larger audience across the nation will be able to hear about the company's humanitarian effort thanks to these additional activities. Enemies often use social media to boost their own visibility in search engine results by encouraging more people to follow them and visit their websites. The initial plan was bound to fail because there are already multiple groups aiming for the same goals. The level of engagement among ALSA members on social media determines the organization's fate. The company's management may be trying to draw attention to their social media issues by reposting content from popular accounts. The Ice Bucket Challenge has been so successful in raising awareness and funds for amyotrophic lateral sclerosis (ALS) research that its organizers are considering making it an annual event (Lou & Alhabash, 2018). The more famous a group is, the more of an influence it has. Management is considering continuing to offer these types of events in the future to gauge whether they enhance customer enjoyment and involvement.
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