SUO_MGT3002 W5 L1
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Independence University *
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Course
3002
Subject
Management
Date
Nov 24, 2024
Type
Pages
8
Uploaded by BailiffMusicMongoose34
Conflict
©
201
6 South University
Page 2 of 2
Organizational Behavior
©2016 South University
2
Conflict
MGT3002 W5 L1
Conflict
Consider a situation where an employee in an organization may
feel that the organization is not giving due appreciation or
consideration to his or her work. In this case, a conflict arises
between the employee and the organization. Conflict occurs when
one party's actions have a negative impact on another's efforts
toward attaining one or more personal or organization goals.
Consider another example—you would like to promote one of the
supervisors in your group, while your boss prefers another
individual—thus you have a conflict situation. You have another
conflict situation when you would like to spend more time with your
family, but work demands are pushing you to spend more time in
the workplace.
Conflict is common in organizations and is usually uncomfortable,
which is why when faced with conflict a common knee-jerk reaction
is avoidance, an attempt to eliminate, or withdrawal. This is of
course the traditional view of organizational conflict. These days
we are learning to accept the fact that conflicts do and will continue
to occur and that organizational effectiveness includes effective
management of conflict. The Human Relations (HR) approach
which was developed following the pioneering Hawthorne studies
assumes that conflict is inevitable and that not all conflict is
necessarily a problem.
According to one view, conflicts can be
functional
(or
constructive), and
dysfunctional
(or destructive). With functional
conflict, it is possible to generate desirable outcomes. For instance,
differences in views and opinions in a group meeting can prevent
processes of groupthink and groupshift from appearing.
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Organizational Behavior
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Another view, the interactionist view, welcomes conflict and
suggests that some degree of conflict ought to be maintained in
organizations. This view assumes that the absence of conflict will
render an organization apathetic and incapable of change. It is
likely that this view is culture specific—in the sense that it may be
especially valid in our individualistic and competitive cultural
context. With increasing cultural diversity in organizations today,
this approach needs to be studied further to examine how and
whether it can be functional in a multicultural organizational setting.
For instance, in many organizational cultures a higher value is
placed on collaboration and consensus and internal
competitiveness is frowned upon. How would people from such
cultures but working in organizations that follow a different culture
respond to the application of the interactionist approach? Would
this inclusion lead to an escalation of conflict to dysfunctional
levels? Would it lead to higher employee turnover? Would it help
employees from different cultures buy into an approach where
conflict is retained? These are some questions that need to be
answered.
Sources of Conflict
It is clear that conflict is inevitable in organizations. But what needs
to be examined more closely are the sources and causes for
conflict. Let us begin by understanding some potential sources of
conflict.
It is common to attribute all kinds of conflict to "communication
problems." This assumption is probably incorrect. However
communication issues sometimes do result in conflict. When the
manner of the communication generates resentment the stage is
set for conflict to appear. Common examples are abusive
language, shouting at people, speaking arrogantly, or using a
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Organizational Behavior
©2016 South University
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Conflict
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condescending tone and/or language. However there are other
kinds of communication problems as well.
Consider the following example. The chief of one of the
manufacturing units of a large company discovers that one of the
junior managers had been engaged in fraudulent activities in
vendor invoicing and the chief dismisses the employee
immediately. The CEO of the company is very concerned and
sends a note to all managers and employees of the plant stating
his concerns about integrity. He also mentions that the accountants
ought to have detected the matter earlier.
Both the plant head and the accountants take this communication
to be a directive to be especially alert and as a result the
accountants became virtual policemen in the plant! During the next
few months a great deal of resentment is aroused throughout the
plant; all departments are almost up in arms against the accounts
department and productivity shows a decline. In meetings of senior
managers, there are several heated arguments and a lot of yelling
between accounts managers and managers of other departments.
Fortunately for this company, an external HR consultant
discovered the problem and informed the CEO, who immediately
issued a clarification of the original communication to the effect—
what he meant was that accountants are expected to do their
normal jobs. He had just felt that they had slipped up and allowed
the fraudulent activity to go undetected for some time. He also
gave strict guidelines against any kind of policing. Very soon the
atmosphere got back to almost normal. Clearly the tension of the
situation (the detection of fraud and the firing of the manager) led
to a distortion of communication (the CEO's note) both in the
sending and the receiving of the communication.
Sources of Conflict Structure
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Organizational Behavior
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Structural factors such as functional specialization, hierarchy, size,
leadership style, and line-staff are also common sources of conflict.
Sometimes legitimate customer complaints bring manufacturing
and sales personnel into conflict. Commonly salespeople may
attribute the problem to deficiencies in manufacturing quality and
departure from specifications. On the other hand, manufacturing
blames sales for promising too much to the customer in an effort to
close a sale.
Here the nature of the difference in functions leads to the conflict.
In response to this fairly common kind of conflict in large
organizations, some companies have found some degree of
positive results by familiarizing sales personnel with manufacturing
processes and familiarizing plant personnel with the market.
Periodic meetings between the two groups to clarify boundaries
and concerns also help in the matter.
Leadership style may also create conflict when the leader is not
sensitive to the impact that his or her style has on the followership.
It is actually quite amazing how often managers as well as their
superiors ignore feedback on leadership style. In some cases, the
manager's superior tries to avoid discussing the feedback with the
manager because of the fear of conflict. As a result, the manager
and his or her subordinates are left in a situation of potential
conflict. A quiet and friendly word with the manager might help a
lot.
Sources of Conflict Personal Variables
Personal variables including personality, values, attitudes, personal
preferences, and idiosyncrasies are also an important source of
conflict. Of these variables value differences are perhaps the most
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Organizational Behavior
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important. Prejudices on the basis of gender, race, and ethnic
origin are the most obvious examples.
However, there are also other kinds of prejudice. How often do we
hear that "all accountants are bureaucrats," or "those flashy MBA
types have no clue about practical realities?" With negative
prejudgments conflict always remains a strong possibility in work
interactions.
Strategies of Conflict Resolution
There are a wide variety of strategies for dealing with conflict. Let
us discuss two of them here.
Sharing Feedback
First, managers need to be sensitive to feedback both about
themselves and about the managerial setting. The more open a
person is to negative feedback the more the person learns about
self and is better able to react to the situations. As a result, with
greater awareness and knowledge about himself or herself and the
given situation, a manager is better able to anticipate and deal with
conflict.
Consider once again the example where the leader is not sensitive
to the impact his or her style has on those who follow. If a manager
picks up feedback (say, in the form of clues and hints) about some
negative effects his or her style has on subordinates, there is a
significantly better chance that something can be done about the
issue before any conflict emerges.
Secondly, in most conflict situations and potential conflict
situations, the parties need to confront negative feedback about
each other and about themselves. Of course, it is as easy or
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Organizational Behavior
©2016 South University
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Conflict
MGT3002 W5 L1
difficult to receive feedback as it is to give feedback! The main
problem with giving and receiving negative feedback is that people
may feel accused and blamed or criticized. If such feelings emerge
the stage is set for conflict. It is, therefore, important to develop the
skills of both giving and receiving negative feedback realistically
and objectively.
An effective manager should be able to create a context in which
the difficult exercise of receiving and giving feedback is easier for
the people involved. He or she will, for instance, recognize that the
common modalities of communicating negative feedback through
sarcasm, putting down, and ridiculing in the name of harmless
joking are best left out. Often unknown to us perhaps, these add to
the conflict potential in the situation.
Negotiation
Traditionally, the term "negotiation" has been used almost
exclusively as a conflict resolution technique in industrial relations.
Today we see negotiation as a significant managerial skill relevant
to a variety of interpersonal and intergroup relations.
Distributive Negotiation
Most of us are familiar with distributive negotiation in which the
parties concerned bargain over a fixed quantum of resources. Any
gain by one party is a loss for the other party. As a result, in labor-
management negotiations, management bargains to limit costs
while labor tries to increase wages as much as possible.
Integrative Bargaining
In integrative bargaining, however, both parties gain by examining
options beyond the simple win-lose situation to a win-win result.
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Organizational Behavior
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For example, you are negotiating the rates for booking a hotel's
facilities for a major company conference. The hotel wants a higher
rate than you are willing to pay. You close the deal at the lower
rate but with a guarantee to hold all your conferences in this hotel
for the next three years. You gain with the lower rate and the hotel
gains with the guarantee of future business.
Typically, in integrative bargaining, both parties look toward a long-
term relationship and explore multiple options so that both parties
gain from the final agreement. The lesson here is about the
advisability of moving from distributive to integrative negotiations,
particularly in situations that hold a potential for conflict, but also a
potential for both sides to gain.
.
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