ENTERPRENUERSHIP DOCUMENT

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1 PORTFOLIO: WHAT IS ENTERPRENUERSHIP? Student’s Name Institution Affiliation Course Number Instructor’s Name Date of Submission

2 PORTFOLIO: WHAT IS ENTERPRENUERSHIP? Task 1. Definition of Entrepreneurship: Entrepreneurship identifies opportunities, manages risks, and implements innovation to establish and expand successful enterprises. For example, Meaden's ventures across industries highlight adaptability, drive innovation, and significantly contribute to the nation's multifaceted nature of entrepreneurial endeavours, from technology to retail. Therefore, entrepreneurship is crucial for enterprises as it instils economic growth. Reflection: Exploring entrepreneurship has profoundly reshaped my understanding of the UK business world. It is not merely about following traditional business models but involves recognising opportunities, navigating uncertainties, and fostering creative solutions. In this case, entrepreneurship has brought an interest and understanding to me. This learning has opened my eyes to the dynamic nature of successful enterprises, where adaptability and innovation are both advantageous and essential. Observing the entrepreneurial journey of figures like Deborah Meaden has ignited a passion for the transformative potential of innovative thinking in the UK business environment. I now appreciate that successful enterprises embrace change, take calculated risks, and continually seek innovative solutions to stay ahead in the ever-evolving landscape of the UK market.

3 References Almond-Brown, G. (2023). The limits of professionalism: Medical practitioners, opticians and popular responses to sight loss, 1880–1904. In Spectacles and the Victorians (pp. 163-206). Manchester University Press. Retrieved from: https://www.icmrindia.org/casestudies/catalogue/Leadership%20and %20Entrepreneurship/Specsavers%20Optical%20Group-Case.htm Baheti, S. S., & Lenka, U. (2023). A scientometric evaluation of International Journal of Business Innovation and Research:(2006-2019). International Journal of Business Innovation and Research , 30 (3), 283-322. https://www.inderscienceonline.com/doi/abs/10.1504/IJBIR.2023.129362 Beerli, A., Diaz-Meneses, G., & Martín-Santana, J. D. (2021). Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments: the acid test of optician franchise stores in shopping centres and on the high street. Journal of Strategic Marketing , 29 (3), 264-280. Retrieved from: https://coopervision.co.uk/sites/coopervision.co.uk/files/xsm2146_yougov_report.pdf

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4 Brennan, R., Canning, L., & McDowell, R. (2020). Business-to-business marketing . Sage. Retrieved from: https://www.george-business-review.com/digital-marketing- strategies-of-pret-a-manger/ Chen, S., & Habibi, M. (2023). A temporal approach to innovation management in recessionary times. Industrial Marketing Management , 113 , 215-231. Retrieved from: https://www.sciencedirect.com/science/article/abs/pii/S0019850123001153 https://doi.org/10.1016/j.indmarman.2023.06.007 Hope, J. (2020). Seeing sense: visual literacy as a tool for libraries, learning and reader development . Facet Publishing. Retrieved from: https://www.theguardian.com/business/2009/oct/01/specsavers-mary-perkins- opticians https://doi.org/10.1504/IJBIR.2023.129362 Maciariello, J. (2022). Innovation and Entrepreneurship. Retrieved from: https://www.researchgate.net/publication/290983460_The_Governance_of_Innovatio n_The_Case_of_Rolls-Royce_plc http://dx.doi.org/10.1093/acprof:oso/9780199269761.003.0012 Sandybayev, A. (2019). Impact of effective entrepreneurial leadership style on organisational performance: Critical review. International Journal of Economics and Management , 1 (1), 47-55. Retrieved from: https://www.businesswest.co.uk/blog/3- questions-doug-and-dame-mary-perkins-co-founders-specsavers Sharp, B. (2023). What Do Marketing Executives Do? (Doctoral dissertation, Oxford University Press). Retrieved from: https://content.specsavers.com/canada/assets/files/specsavers-annual-review-2022.pdf

5 Williamson, P. J., & De Meyer, A. (2020). Ecosystem Edge: Sustaining competitiveness in the face of disruption . Stanford University Press. Retrieved from: https://www.researchgate.net/publication/341130304_Ecosystem_Edge_Sustaining_C ompetitiveness_in_the_Face_of_Disruption http://dx.doi.org/10.1515/9781503611863

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