Case 1 Southwest Airline example

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Case #5: Microsoft- Activision Acquisition: Presented by Group ? <Group members> Business Policy and Strategy (SU2023)

Case #5: Microsoft-Activision Acquisition: Discussion Questions Discussion Questions  Q1 : (a) What are the key facts of the case (key players, key statistics, key events) and (b) what are the key challenge(s) or decisions faced by the management team at the company?  Q2 : (a) Using the Five Forces Framework , assess the relative powers of the different forces in this industry (b) Using Porter’s three tests for assessing diversification strategies, assess Microsoft’s motivation for considering Activision  Q3 : (a) How would you categorize the nature and type of Microsoft’s acquisition of Activision Blizzard and why? (b) What is unique about the SW’s strategy and how sustainable is its current competitive advantage and why?  Q4 : (a) What other strategic options do Microsoft have besides the acquisition of Activision? (b) If the Acquisition proceeds as planned, discuss how should Microsoft deal with Bobby Koticks in the new context and why?  Q5 : (a) How has the situation changed since this case? Provide your perspectives on key changes (b) Identify and explain at least 3 key lessons learned from this case in terms of the influence of external 2

Q1(a): What are the key facts of the case (key players, stats, events) Overview: Key Facts  Context: Case is set in 2022  Founder : Bobby Kotick (CEO)  Company vision: To expand into the metaverse.  Industry environment : Highly competitive video gaming industry influenced by external factors  Key elements of business strategy : (a) Rise of cloud gaming (b) Deep trouble at Activision (c) Microsoft’s opportunity at Activision (d) Regulatory strategies.  Company culture: Customer-obsessed. Diverse and inclusive.  Recent announcement: Acquisition of Activision Blizzard 3 3

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Q1(a): What are the key facts of the case (key players, stats, events) 4 Key Stats  Almost 70% of organizations use Microsoft Azure for their cloud services worldwide.  More than 95% of Fortune 100 companies trust Microsoft Azure.  Four out of every five Fortune 500 companies use Microsoft Office 365.  About 100 million gamers use Xbox in 2022 .  In 2022, 158 million people use Microsoft Edge .  More than 52% of Exchange users prefer the on – premises version.  Microsoft saw a 17% increase in annual revenue from 2020 to 2021.  Microsoft’s net income was $461.3 billion in 2021.

Q1(a): What are the key facts of the case (key players, stats, events) 5 Key Facts/Events

Q1(b): What are the key challenges/decision faced by the management team 6 Key Challenges/Decision 1. Sustainability of core competitive advantage in local market • Larger gaming companies offering competitive options • Similar niche gaming companies imitating Microsoft’s strategy. 2. Susceptibility to ext. environmental factors • Relatively high fixed costs make it susceptible to industry downturns or global events • Intense rivalry and competitive pricing impacted profit margins 3. Strategic and Operational implications • Impact on Microsoft core business strategy • Integration of systems and culture • Sustainability with international operations

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