Unit 4 Discussion

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Buc-ee's is a well-known convenience store chain in the United States that may be ready to expand globally. As the CEO, I would consider a type of global expansion known as international franchising. This would involve offering the Buc-ee's brand and business model to franchisees in other countries, allowing them to open and operate their own Buc-ee's locations. Prior to this expansion, I would need to evaluate and potentially modify our company's value chain to ensure a smooth transition to a global market. Globalization can impact the current value chain of a company in several ways. Some of the challenges an organization faces when a value chain goes global include increased complexity, longer lead times, and the need to comply with different regulations and standards in each country where the company operates. Additionally, a global value chain may require different distribution and logistics strategies, as well as changes to the company's sourcing and production processes (Torben, 2017). There are several differences between a domestic and global value chain. In a domestic value chain, the focus is on serving a single market, while a global value chain involves serving multiple markets in different countries. A global value chain may also involve more complex logistics, a greater emphasis on risk management, and the need to comply with a wider range of regulations and standards (Baldzhy, 2023). Firms go global for a variety of reasons, including the desire to access new markets, reduce costs, and access strategic assets and resources. Going global can have several potential benefits, including increased revenue and profit, access to new customers, and the ability to take advantage of economies of scale. However, there are also potential drawbacks to going global, including increased complexity, risk, and the need to comply with a wider range of regulations and standards (Nader, 2021). Culture does matter in a value chain and the management of the business. When a company expands globally, it must be mindful of cultural differences and adapt its products, services, and business practices to suit the needs and preferences of customers in different countries. This may require changes to the company's marketing, sales, and customer service strategies, as well as its product offerings and pricing (Torben, 2017). To transition Buc-ee's current value chain to a global value chain, I would need to carefully evaluate each stage of our value chain and identify any potential areas for improvement or modification. This might involve changes to our sourcing and production processes, distribution and logistics strategies, and marketing and sales approaches. I would also need to ensure that our company has the necessary resources, capabilities, and expertise to operate successfully in a global market, and that we comply with all relevant regulations and standards in each country where we operate (Olga, 2020). References Baldzhy, M., Khavrova, K., Guseva, O., Goloborodko, A., & Artyomova, A. (2023). Risk management strategies in the global business environment: analysis of complex dependencies and effectiveness of measures. GeSec: Revista de Gestao e Secretariado , 14 (10), 19237– 19252. https://doi.org/10.7769/gesec.v14i10.3024 Nader H. Asgary. (2021). Global Business: An Economic, Social, and Environmental Perspective Third Edition . Information Age Publishing.

Olga E. Annushkina, & Alberto Regazzo. (2020). The Art of Going Global : A Practical Guide to a Firm’s International Growth . Palgrave Macmillan. Torben Pedersen, Timothy M. Devinney, Laszlo Tihanyi, & Arnaldo Camuffo. (2017). Breaking up the Global Value Chain : Opportunities and Consequences (Vol. 00030). Emerald Publishing Limited.

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