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Course
101
Subject
Management
Date
Nov 24, 2024
Type
docx
Pages
27
Uploaded by MajorFreedomWasp1843
Contents
1. Introduction
.............................................................................................................................................
3
2. Personal Empathy and Connection with the Social Problem
...................................................................
4
Opportunities and Challenges for the Next Generation
...........................................................................
4
Personal Experience
................................................................................................................................
5
3. Exploring Empathy and Creating Insight into Point of View
...................................................................
6
Key Individuals Affected
.........................................................................................................................
6
Journey Map: A Day in the Life of a Recent Graduate Facing Job Market Challenges
...............................
7
User: Emily - Recent Graduate
................................................................................................................
7
Empathy Map
..........................................................................................................................................
7
User persona 1: Lodi - Recent Graduate Seeking Stability
..................................................................
8
User Persona 2: Ahmed - Underprivileged Youth Aspiring for Progress
..............................................
8
User Persona 3: Mia - Mid-Career Professional Embracing Change
...................................................
9
4. Problem Statement
...................................................................................................................................
9
Conclusion
.................................................................................................................................................
11
Appendices
................................................................................................................................................
12
References
.................................................................................................................................................
25
1. Introduction
Technology, globalization, and sociological changes have transformed the working
environment, traditionally characterized by setting office hours and venues. This assignment sets
out on an excursion through this changing environment, exploring how the nature of work has
changed and how it has affected the next generation of workers. Design thinking emerges as our
compass, directing us to find the possibilities and challenges that define this new period as we
traverse this changing landscape
(Buhl et al., 2019).
The nature of work has experienced tremendous upheaval in recent years, upsetting
accepted standards and redefining what it means to be employed. Geographical barriers have
been eliminated by digital technology, allowing for remote cooperation and flexible work
schedules. This trend was further pushed by the COVID-19 crisis, which encouraged businesses
to accept remote labor as a norm instead of a rarity
(Tavares et al., 2020). Consequently, the idea
of a typical workplace has changed, becoming virtual environments that are not limited by
geographical region. Platforms for the gig economy have given people the freedom to accept
freelancing, giving them flexibility and the chance to broaden their areas of expertise. The
emergence of automation and computational intelligence in many sectors has coincided with the
necessity for highly specialized abilities that work with technology.
The change in working culture is also crucial. Flat organizational structures focusing on
cooperation and creativity are replacing hierarchical frameworks
(Schell & Bischof, 2021).
Work-life synergy and mission-driven employment are highly valued in the workforce, which is
made up mostly of millennials and members of Generation Z. Organizations have been forced to
reconsider their approaches due to these shifting dynamics, making inclusion, diversity, and
workforce well-being their guiding principles. These developments portend exciting prospects
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and complex obstacles for the next generation of workers. The move toward remote work has
increased access to international opportunities, enabling people to collaborate with others from
different cultural backgrounds and have cross-cultural interactions
(Adams, 2022).. Nevertheless,
it also calls for self-control, clear communication, and flexibility.
The quest for purpose-driven employment is consistent with societal movements toward
sustainability and social impact.
With
SDG 11 aiming to establish equitable, adaptable, and
sustainable
communities and cities that promote the general well-being of all citizens (United
Nations, 2022). In essence, the old employment model has changed due to how the world of
work has changed into an array of interrelated trends. Design thinking is our guide as we
investigate the potential and problems confronting the younger generation as they enter this new
world. We are well-positioned to close the divide between the past and the present by
comprehending the changing dynamics, empathizing with people's ambitions and worries, and
developing creative solutions. As a result, we can cultivate a workforce ready to succeed in this
period of unparalleled change.
2. Personal Empathy and Connection with the Social Problem
Opportunities and Challenges for the Next Generation
Historically, a crucial turning point in a person's life is the transition from education to
employment as per Benner and Mistry (2020). Nevertheless, the chances and difficulties that the
next generation will confront when they join the labour market are quickly changing due to
technological breakthroughs, advancing industries, and shifting work arrangements. The
changing dimensions of work dynamics are made more challenging by the enduring effect of
external variables within the complex environment of possibilities and problems facing future
generations in the labor market. The recent increase in COVID-19 cases verified throughout
Australia highlights the necessity for flexibility in working arrangements (Adams, 2022).
Alternatively, the obstacles linked to these possibilities might be intimidating for those
needing more preparation. Job prerequisites are changing due to digitization and the rise of
artificial intelligence, necessitating more flexibility and reskilling (Johnson et al., 2021). The
sharing economy may result in employment instability and restricted access to incentives while
simultaneously offering flexibility. Technical abilities and soft skills like interpersonal relations,
analytical thinking, and problem-solving abilities are now more important than ever as a result of
the increased competition in the employment market.
Personal Experience
I got the chance to observe the value of abilities like adaptability, timeliness, and
friendliness in adjusting to the constantly evolving dynamics of work situations while
volunteering at the West Vancouver Community Centre. The need for adaptability shone out as
one factor in particular. I needed to transition between my numerous duties as a swim instructor,
café assistant, and bakery team member swiftly and effortlessly. For example, I would oversee
the participants' development and safety while conducting swim classes in the morning. I would
head to the café in the afternoon to handle reservations and serve clients. It became crucial to
adjust to various duties and responsibilities, similar to the flexibility people require while
handling many job obligations in today's modern workplace.
Additionally, it became clear that timeliness was essential to ensuring the seamless
functioning of the events at the community center. Being punctual with my scheduled shifts
ensured that programs and activities were started immediately, improving the experience for
employees and participants. Sociability was essential to my voluntary work, likewise. The key to
fostering an inviting and inclusive ambiance was conversing with customers, answering their
questions, and developing relationships with them. These exchanges underscored the value of
being outgoing in developing strong bonds with coworkers, customers, and stakeholders.
3. Exploring Empathy and Creating Insight into Point of View
Key Individuals Affected
Various unique noteworthy people, each with their circumstances and demands, are
adversely affected by the issue of possibilities and challenges for the next generation joining the
labour market. First, Molinsky and Pisman (2019) state that transferring from academics to the
professional world is an instant hurdle for graduates from educational institutions. Due to the
fast-evolving landscape, they might be forced to upskill and adapt to new business developments
continually. Second, young adults from impoverished households may need more support,
including restricted access to finances and excellent educational opportunities (Drane et al.,
2020). To close the divide and encourage social mobility, providing these people with the
assistance and skills they need becomes essential. Lastly, coffee shops, libraries, pubs, and
parks are changing how work is performed in hybrid work. These settings are used for various
activities, including in-depth work, creative brainstorming, and unofficial meetings. Solutions
addressing the preferences of the future generation in Australia's labor market are enhanced by
understanding the appealing aspects and constraints of this trend (Swinburne News Team, 2023).
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Journey Map: A Day in the Life of a Recent Graduate Facing Job Market Challenges
User: Emily - Recent Graduate
The feelings of triumph and despair over job market instability are reflected in Emily's
path. While she experiences rejection and waits for replies to her job applications, her day starts
with anticipation but is soon coloured with uncertainty. This emotional rollercoaster highlights
the need to tackle the mental effects of job hunting and the requirement for confidence-boosting
and support mechanisms. The journey also illustrates the effects of comparing oneself with
friends who received employment offers. In order to address this problem, it is important to
encourage positive self-esteem and provide spaces where people may enjoy accomplishments, no
matter the results.
Furthermore, Emily's commitment to developing her abilities through internet-based
classes shows she understands the value of lifelong learning in the workplace. The experience
emphasizes the need for retraining and reskilling to stay competitive and relevant. Fourthly,
Emily's lone encounters and involvement in online networking events bring attention to the
possible sentiments of loneliness experienced throughout the job hunt. This realization highlights
the need to foster networking opportunities and mentoring initiatives to tackle isolation and
create beneficial relationships.
Empathy Map
Emily has a strong desire for meaningful employment, as shown by her drive to locate an
opportunity that complements her degree and would satisfy her. This realization emphasizes
aligning jobs with people's interests and values to promote work commitment and satisfaction.
Emily's experience with numerous rejections and uncertainty increases the emotional cost of job
searching. This realization highlights the need for methods to deal with rejection, foster
resilience, and increase self-assurance to mitigate any possible detrimental effects on mental
health. These revelations emphasize the value of promoting mental strength, offering
opportunities for skill development, encouraging socialization, and cultivating supportive
conditions to enable individuals like Emily to navigate the employment market successfully.
User persona 1: Lodi - Recent Graduate Seeking Stability
Lodi is motivated to find work because he wants to be financially stable and to work in a
field that utilizes his marketing degree. This realization emphasizes the innate need for financial
stability and professional satisfaction, highlighting the importance of finding employment
success. The emotional stress of looking for a job is brought to mind by Lodi's experience with
numerous rejections and thoughts of inadequacy. This realization emphasizes the potential harm
that difficulties and competition in the labour market might do to a person's mental health and
self-worth. These revelations highlight the significance of fostering emotional fortitude, offering
opportunities for networking and mentoring, encouraging lifelong learning, and attending to job
candidates' mental well-being as they negotiate the challenging conditions of the job market.
User Persona 2: Ahmed - Underprivileged Youth Aspiring for Progress
Ahmed's desire to emerge from poverty highlights his intense desire for prosperity and
better living conditions. This realization emphasizes how meaningful work can overcome
successive periods of adversity. Ahmed's background of growing up with limited finances and
possibilities highlights the structural issues that disadvantaged youngsters must contend with.
This realization emphasizes how important it is to overcome disparities in access to high-quality
education, training, and mentoring. These observations highlight the significance of equal access
to education, skill development, mentoring, and support networks, all essential in enabling
people like Ahmed to conquer challenges and pave the way to a better future.
User Persona 3: Mia - Mid-Career Professional Embracing Change
Mia's desire for fresh career fulfillment and pursuing her interests are evident in her
decision to change careers. This realization highlights how important it is to match one's work
with their goals and interests. Mia's reluctance to take up fresh competencies reflects the
obstacles of switching professions. This realization emphasizes mid-career professionals'
possible challenges and worries while exploring unexplored terrain. These revelations emphasize
the value of individualized advancement of skills, support structures, continuous education, and
strategies to boost confidence to enable people like Mia to overcome obstacles and achieve
higher levels of professional satisfaction.
4. Problem Statement
The younger generation faces various challenges as they prepare for the labour market in
a dynamic environment The ramifications of this dilemma are explored by Candlefox (2020),
which reports that 30% of college graduates are still jobless four months after graduating, and an
alarming 15% are still jobless four years later. Our investigation, powered by the compassionate
perceptions gained from characters like Emily, Lodi, Ahmed, and, reveals a compelling issue
requiring exhaustive and multifaceted solutions. Emily, a new graduate, is a prime example of
her challenges in adjusting to a work market that is dynamic and marked by unpredictability and
abrupt shifts. The psychological cost of the job hunt is highlighted by her psychological cycle of
rejection and self-doubt. At the same time, the need for ongoing education is emphasized by her
proactive dedication to skill improvement.
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Another identity that numerous graduates identify with is Lodi, which represents their
dreams of achieving financial security and academic alignment with their interests. However, his
struggles with comparison-induced stress and self-doubt highlight the need to create a nurturing
sense that promotes tolerance and confidence. Likewise, Ahmed's character raises awareness of
the problems of impoverished children hoping to break free from the cycle of poverty. His little
finances, difficulties in developing his skills, and inadequate networks highlight the structural
gaps restricting access to opportunities. Taking care of his problems aligns with his intention to
provide fair access to resources and education. Mid-career professional Mia provides insights
about the drawbacks of changing careers. Her drive to follow her passion and the uncertainty of
acquiring new skills exemplify the challenges experienced by people looking to reinvent
themselves later in their careers. The individual journeys of each character come together to
expose a larger dilemma that calls for an all-encompassing strategy.
Our study considers each persona's goals, challenges, and benefits while formulating a
comprehensive issue statement. It is a call for intervention, a resounding appeal for creative,
cooperative, and welcoming approaches that consider this situation's many facets. The challenge
is developing an extensive and flexible framework that gives the next generation the skills
necessary to effectively negotiate the labour market, overcome challenges, and make a valuable
contribution. We set out to create a future where the next generation triumphs in the face of the
possibilities and difficulties given by the constantly shifting employment market as we go into
the future, driven by the lessons learned from these characters.
How can we create a comprehensive and flexible learning environment that equips the next
generation with the fundamental knowledge, tools, and assistance required to enter and
flourish in the dynamic labour market?
Conclusion
In essence, design thinking influences how we solve problems and how we may include
people and communities in a common transformation goal. Using our collective expertise, we
can create efficient, inclusive, and sustainable solutions. By adopting design thinking ideas, we
open up a potent path for positive transformation and create a future in which the next generation
succeeds in the competitive labour market.
Appendices
Emily’s Journey Map
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Emily’s Customer Profile Map
Stress
Pride
Confidence
Achievement
Empowerm
ent
Satisfaction
Recognition
Fulfillment
Overwhelm
Pressure
Frustration
Uncertainty
Doubt
Anxiety
Goal-
setting
Balanc
e
Learning
Networking
Adaptation
Exploration
Problem-
solving
Persona-Emily
Details
- Age: 21
- Background: Recent graduate with a degree in
Marketing
- Personality: Driven, ambitious, adaptable,
introverted but sociable, creative, detail-oriented
Goals
1. Secure Meaningful Employment
2. Gain Financial Independence
3. Build a Professional Network
4. Improve Soft Skills
Frustrations
1. Lack of Relevant Experience
2. Uncertainty in Job Search
3. Balancing Expectations
4. Navigating Job Interviews
(Professional Woman images, n.d.)
Emily’s Empathy Map
"How can I stand out among
other applicants?"
Attends webinars and
workshops related to
marketing.
Scours job boards and
company websites for
job openings.
Attends networking
events with a mix of
excitement and
nervousness.
Engages in
discussions with
friends about their
job search
experiences.
"I want to use my creative skills
and make a meaningful
contribution in a marketing
role."
"I've worked hard for my degree,
but finding a job feels like a
daunting challenge."
"Networking events seem
intimidating, but I know
they're essential for my
career growth."
"I wish I had more
guidance on navigating
job applications and
interviews."
"I need to gain practical experience,
but where do I start?"
"I want to prove
myself, but I also
want work-life
balance."
Hears success
stories from
peers who have
secured jobs in
their field.
Hears opinions
from family and
friends on job
prospects and
choices.
Hears advice from
mentors and
professionals about
job searching and
career paths.
Hears about networking
events and workshops
through social media and
university announcements.
Emily-Recent Graduate
Appendix 2
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Lodi’s Customer Profile Map
Stress
Success
Confidence
Balance
Growth
Creativity
Recognition
Fulfillment
Overwhelm
Pressure
Expectations
Uncertainty
Self-
doubt
Monotony
Leading
Decis
i
on-
making
Learning
Networking
Innovating
Multitaskin
g
Problem-
solving
Lodi’s Persona
Details
- Age: 23
- Background: Recent graduate with a degree in
Computer Science
- Personality: Ambitious, organized, extroverted,
analytical, creative, detail-oriented
Goals
1. Attain Technical Mastery
2. Achieve Professional Recognition
3. Foster a Work-Life Balance
4. Build a Strong Network
Frustrations
1. Lack of Practical Experience
2. Competitive Job Market
3. Balancing Personal and Professional Goals
4. Overcoming Impostor Syndrome
(Professional Man images – browse 5,367,951
stock photos, vectors, and video, n.d.)
Lodi’s Empathy Map
"How can I apply my
engineering skills to solve
significant global challenges?"
Actively participates
in hackathons and
innovation challenges.
.
Reads research papers
and articles about
cutting-edge
technologies.
Observes the lack of
innovation in some
traditional industries.
Attends
seminars and
talks by industry
pioneers.
"Autonomy in decision-making
and project execution is essential
for me to thrive in my career."
"I want to work on projects that
challenge the status quo and push
the boundaries of innovation."
"I need to find a role where
I can apply my engineering
skills to make a real
impact."
"I'm frustrated by the
thought of ending up in
a routine job that
doesn't align with my
aspirations."
"I want to lead projects that make a
tangible difference."
Am I settling for a
job that doesn't
align with my
visionary goals?"
Hears success
stories from
professionals
who have
pioneered
breakthrough
technologies.
Hears about
innovation
competitions and
seminars through
online platforms.
Hears advice from
mentors and industry
experts about
pursuing innovative
roles.
Hears about emerging
trends and technologies
through podcasts and
forums.
Lodi-Recent Graduate
Appendix 3
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Ahmed’s Customer Profile Map
Stagnation
Impact
Challenge
Innovation
Freedom
Mastery
Recognition
Autonomy
Boredom
Underappre
ciation
Micromanagement
Repetition
Lack of
Control
Lack of
Creativity
Inspiring
Lea
rning
Leading
Collaborating
Innovating
Analyzing
Problem-
solving
Ahmed’s Persona
Details
Age: 25
Background: Recent graduate with a degree in
Engineering
Personality: Independent, visionary, analytical,
ambitious, introverted, innovative
Goals
1. Pursue Innovative Projects
2. Gain Professional Autonomy
3. Achieve Recognition for Expertise
4. Balance Work and Personal Time
Frustrations
1. Mundane Tasks
2. Lack of Autonomy
3. Unfulfilling Roles
4. Overlooked Contributions
(Portrait of mid adult business man - Stock Photos :
Masterfile, n.d.)
Ahmed’s Empathy Map
"How can I apply my
engineering skills to solve
significant global challenges?"
Actively participates
in hackathons and
innovation challenges.
.
Reads research papers
and articles about
cutting-edge
technologies.
Observes the lack of
innovation in some
traditional industries.
Attends
seminars and
talks by industry
pioneers.
"Autonomy in decision-making
and project execution is essential
for me to thrive in my career."
"I want to work on projects that
challenge the status quo and push
the boundaries of innovation."
"I need to find a role where
I can apply my engineering
skills to make a real
impact."
"I'm frustrated by the
thought of ending up in
a routine job that
doesn't align with my
aspirations."
"I want to lead projects that make a
tangible difference."
Am I settling for a
job that doesn't
align with my
visionary goals?"
Hears success
stories from
professionals
who have
pioneered
breakthrough
technologies.
Hears about
innovation
competitions and
seminars through
online platforms.
Hears advice from
mentors and industry
experts about
pursuing innovative
roles.
Hears about emerging
trends and technologies
through podcasts and
forums.
Ahmed-Recent Graduate
Mia’s Customer Profile Map
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Routine
Learning
Inspiration
Expression
Growth
Creativity
Connection
Fulfillment
Isolation
Rejection
Misunderstanding
Limitation
Lack of
Control
Monotony
Networking
Lea
rning
Creating
Contributing
Innovating
Expressing
Inspiring
Mia’s Persona
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Details
Age: 34
Background: Recent graduate with a degree in Fine
Arts
Personality: Creative, free-spirited, empathetic,
curious, extroverted, visionary
Goals
1. Pursue Creative Expression
2. Create Meaningful Connections
3. Continuously Learn and Grow
4. Achieve Fulfillment
Frustrations
1. Lack of Creative Freedom
2. Feeling Isolated
3. Routine and Monotony
4. Financial Insecurity
(Top 15 Lucrative Career Options for Indian
women in 2021 (and beyond), n.d.)
Mia’s Empathy Map
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"How can I use my creativity to
make a positive difference?"
Observes art
exhibitions and
galleries to draw
inspiration.
Notices the beauty and
aesthetics in everyday
life.
Takes note of design
trends in various
industries.
Notices the lack
of creative
representation in
certain spaces.
"Finding a job that aligns
with my artistic vision is
crucial for me."
"I want my work to inspire and
evoke emotions in people."
"I'm eager to collaborate
with other creatives and
contribute to impactful
projects."
"I worry about
losing my artistic
identity in a
ordinary job."
"I want to contribute to projects
that resonate with my values."
"Can I find a job that
nurtures my creativity and
allows me to connect with
fellow artists?"
Hears success
stories of
artists who
have made a
meaningful
impact.
Hears about art
exhibitions,
workshops, and
collaborations
through online
platforms.
Hears advice from
mentors and
experienced artists
about pursuing a
creative career.
Hears about emerging art
trends and opportunities
through art forums and
social media.
Mia-Mid-Career Professional
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