DISCUSSION WEEK 1 MGMT 670---Tristian Smith

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Community College of Baltimore County *

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670

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Management

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Nov 24, 2024

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Uploaded by Liamsys

DISCUSSION WEEK 1 MGMT 670 - 1. Part 1 of your response: Visit one of the websites listed below and locate the company's vision and/or mission statement(s). Critique the adequacy and merit of the company's vision and mission. Be sure to list the effective elements and the shortcomings. 2. Part 2 of your response: Draft at least 3 strategic objectives for the company based on what you learned from Part 1. Be sure to make the objectives SMART. Part 1 I discovered This goal statement when I went to Marriott's website. The mission statement is "To enrich the lives of our guests by providing distinctive experiences that make a lasting impression." The statement is clear and straightforward and matches the hospitality sector's standards. Nevertheless, it is not detailed enough and does not provide clear guidance for how they intend to accomplish this enrichment. The vision statement, "To be the world's favorite travel company," is too general and unfocused. I think it does not explain what sets Marriott apart from its competitors or how it intends to increase its worldwide dominance. I believe both statements have practical components, such as a focus on the visitor's experience and a global viewpoint (Marriott, 2024). Part 2 Based on the critique, I propose three strategic objectives for Marriott:  Enhance Guest Experience through Personalization: Incorporate individualized services and offers to boost customer satisfaction by 15% in the following year. The goal of improving guests' lives via unique experiences is in line with this mission, which aims to be particular.  Expand Sustainable Practices Across Properties: All Marriott sites should have a 20% lower effect on the earth by using more environmentally friendly methods within the next two years. I believe this objective incorporates a dedication to ethical business practices, which gives the vision more depth.  Global Brand Differentiation: Increase brand recognition in emerging markets by 25% over the next three years through targeted marketing campaigns and partnerships. I think this objective is to achieve the ambition of becoming the most beloved travel business in

the world by focusing on gaining awareness on a worldwide scale (Lim, 2021). In simple words, Marriott's vision and mission statements show that the company is dedicated to making guests happy and becoming a leader on a worldwide scale. Still, they don't go into enough detail to be useful for strategic planning. Potential SMART objectives for the firm's future success in the highly competitive hospitality industry may revolve around personalization, sustainability, and global brand differentiation (Lim, 2021). References Lim, H. W. (2021). Improvement Strategy According to the Change of Hotel Environment. International Journal of Advanced Culture Technology, 9(2) , 72-79. Marriott. (2024, January 12). EXPERIENCE OUR LEGACY IN EVERY STAY . Retrieved from marriott: https://marriott-hotels.marriott.com/our- story/

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