Assessment 1: Open Innovation
Assessment Question
With reference to relevant academic literature, discuss whether open innovation is ‘A Fad or
a Phenomenon?’ (Chesbrough and Brunswicker, 2014).
(Chesbrough, H., & Brunswicker, S. (2014). A fad or a phenomenon?: The adoption of
open innovation practices in large firms.
Research-Technology Management
,
57
(2), 16-25).
Deadline: 15
th
March
Guidance
Themes and issues to address in the assignment
The motivations of companies to engage in open innovation.
The adoption of open innovation in large companies and SMEs.
The benefits of open innovation; the link between open innovation and performance.
Challenges to the development of open innovation as a management approach/paradigm
and as an area of research.
Use examples and cases to support your work where appropriate.
Include a critical reflection section to identify critical lessons from the assignment
Preparation and submission
Literature should be sourced from a range of journal articles and textbooks.
Referencing will be the Harvard system as per University regulations.
The assessment must be submitted electronically via ‘Turnitin’
Please note that tutors will not
be able to pre-assess draft assessments.
Include a title page with the module title and module code, assignment question and your
student number.
The word count for the assessment is 3,000 words, +/- 10%.
This word count includes any
appendices (which you should not need to any extent) but excludes the words in the
reference list.
The University's late submission policy will be adhered to, so you may submit up to 5
working days after the due date; however, the grade will be capped at 40 (submissions
after this time will be awarded zero). If there are circumstances preventing you from
submitting your assignment you should contact the Advice Zone and they will advise you of
the extenuating circumstances procedure. You may make multiple submissions to Turnitin,
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