BDM Assignment Guide 3rd Oct 2023

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University of Suffolk *

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MANAGERIAL

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Management

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Nov 24, 2024

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docx

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3

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BDM Module 5 Assignment Guidelines: Task 1 1.1 After the introduction, the students must adopt an appropriate decision-making model and evaluate the key problems within the business, such as entering a new market (UK) or competing with FDI (Foreign Direct Investment). It is important to explain that the business itself does not have to be a major international business relying on the purchase of expensive buildings. I refer to the fact that all the power points are relevant to the assignment and future learning and not just for the sake of the assignment. The power points give a number of small business opportunities/options as well as large company options. You must demonstrate how the different business decisions making models which are going to be used by the company are likely to produce an effective impact, via the process of strategic decision-making analysis. You must also show how they will achieve the objectives. Management must demonstrate by their use of the models, how that will help them to provide better results. 1.2 The plan you will follow will focus on secondary data as opposed to the collection of primary data. The reason being is that there are ‘time-constraints’. This would be the main problem you would encounter, if you were to attempt to include primary data gathering as a part of the process 1.3 Emphasis must be given to the decision-making framework(s) (see assignment tasks for details) and the business decision-making process, e.g. 5, 6 or 7 step process. or it can be a problem facing the Company itself such as lack of information, market research, entry modes (FDI, partnership, collaboration, merger or acquisition). Ideally, in the business world, Planning the research plan: ‘Space-for-Rent’ is lacking competitive advantage while entering a new market. Collecting valuable information and creating sources from largely secondary data can help the business to understand the business environment and make an effective solution that can foster growth and expansion. There is a large amount of secondary data freely available, and most of it is available online. There are an extraordinary number of available online sources. The theories suggested in
the assignment itself will often indicate data and its sources. Other examples include ‘You- tube’ videos; Industry reports, relevant journals, market research data Task 2 2.1 You will be required to do a SWOT analysis, or any other analytical model, for evaluating the competitors and analysis of the current market trends. such as a PESTEL, Porter’s 5 forces, etc. for this section This section in the report should include an analysis of the data that has been collected from various resources. This data might be represented through current market analysis, line chart, etc., The purpose of this is to showcase the data effectively for making an effective decision and better understanding. If appropriate, you may choose to use ‘Simons’ decision-making model. 2.2 Analyse the activities by using the various problem-solving techniques suggested and then come up with a proposed solution. The problem-solving technique may contain a number of steps that help to analyze the current problem(s)/likely problems to be faced by the business and then suggest /take the right measures to deal with the problems. (See the models suggested in the Assignment) Defining the problem: for example, ‘Space-for-Rent’s’ main business problem is ‘Who are the main market competitors in their area’?. As ‘Space-for-Rent’ is a new/existing company, you will have to define what area of business they are in. Look at: 1. Alternative solution: 2. Evaluate and select the alternative: 3 . Implement 4. Make a Recommendation 5. Provide a conclusion
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