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Critical Analysis of a Case Study
Student ID:
Case study: Transport Scotland
Word count: 3500
Critical Analysis of a Case Study 2
Table of Contents
Introduction
................................................................................................................................
3
Task 1: Strategy Report
..............................................................................................................
3
1. Background of Transport Scotland
.....................................................................................
3
2. Define drivers of change and outline external and internal pressure
.................................
4
3. Strategy and implementation of the strategy model
...........................................................
5
4. Change and change management
.......................................................................................
7
5. Conclusion
..............................................................................................................................
9
Task 2
.........................................................................................................................................
9
Outcome of the new strategy
..................................................................................................
9
Introduction of the new product
.............................................................................................
9
Supporting notes
...................................................................................................................
10
Supporting notes
...................................................................................................................
13
Task 3
.......................................................................................................................................
13
Reflection
.............................................................................................................................
13
Model of reflection
...............................................................................................................
13
Leadership and leadership model to lead a team
..................................................................
15
Brief summary of learning style
...........................................................................................
16
Leadership Development implication
...................................................................................
16
Relevant Key Leadership Skills
...........................................................................................
16
Personal and Professional Development Plan
......................................................................
17
Conclusion
................................................................................................................................
19
References
................................................................................................................................
20
Critical Analysis of a Case Study 3
Introduction
The national transport agency of Scotland is Transport Scotland established in the act of
transport 2005 and started operating in January 2006. It is the national transport agency of
Scotland and is responsible for all the transport projects of Scotland. The vision of this
company is to create a transport network that will help reduce inequalities, take action against
climate change, deliver inclusive economic growth and have a positive impact on the health
and wellbeing of the people. In addition to that the company is also working towards the aim
of making a transport system that is sustainable and safe as well as cost effective and
efficient. Moreover, the company has also invested 140 billion euros to make the rail more
sustainable and decarbonise the whole railway system. In this study, the company is facing
challenges due to lack of funds due to the pandemic which has resulted in declining the
efficiency of the company and they are not able to fulfil the aim of their projects (
Transport,
2023
). Therefore, to mitigate this issue a change is required and this study will help in
identifying the drivers of change and make strategies that will help in enhancing the
operations of the organisation.
Task 1: Strategy Report
1. Background of Transport Scotland
The working atmosphere of Transport Scotland will be examined in the study that follows,
having an emphasis on the forces that are causing change. Transport Scotland, a key
governmental organisation in charge of maintaining and improving Scotland's transportation
system, works in a constantly changing environment that is influenced by diverse external
and internal variables. The study seeks to shed light on the company's present situation and
prospective future orientations using a strategic analysis. Additionally, a strategic change
management strategy is suggested to give Transport Scotland the instruments and approaches
required to navigate the constantly changing field of administration of infrastructure. All
motorways as well as important A-class roads in Scotland are managed by Transport
Scotland, an executive branch of the Scottish government (
Booth et al., 2021
). It also
oversees ScotRail. The organisation is divided into eight directorates, comprising Rail, Bus,
Accessibility and Active Travel, as well as Aviation, Maritime, Freight and Canals.
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Critical Analysis of a Case Study 4
2. Define drivers of change and outline external and internal pressure
Transport Scotland, an agency of the government in charge of overseeing and enhancing
Scotland's transport network, must contend with several forces that are transforming that have
an impact on its plans and methods of functioning. The "PESTEL analysis associated drivers"
for the transformation conceptual framework have been properly used to explore the subject
matter. He claims that the PESTEL model takes into account many sources of change and
ranks them in order of significance. Transport Scotland functions in an ever-changing setting
where development is affected by a number of internal and external variables (
Loffeld et al.,
2022
). According to the details in the case study of Transport Scotland, the most important
forces that are driving transformation are listed below.
External Factor
Covid-19 pandemic:
It is noted that the organisation has been significantly impacted by the
COVID-19 outbreak. Transport Scotland was compelled by this outside element to adjust to
remote working, and this presented difficulties including establishing IT resources for staff.
This global epidemic has ramifications for traffic control as well as road construction, which
have an impact on the travel sector.
Financial issues: As a governmental organisation, Transport Scotland must work without
financial restrictions. Martin points out that varying budgets, as well as financial difficulties,
might be anticipated in the years to come (
Stedmon, 2023
). This outside element may
influence adjustments to project prioritisation and budget allocation.
Political aspect: It is being emphasised that the company competes in a political
environment where the political establishment frequently changes. Transitions in political
leadership may have an impact on Transport Scotland's objectives, legislation, as well as
decision-making processes.
Internal drivers of change Organisational culture:
The COVID-19 epidemic has altered the workplace culture of the
organisation, creating internal demands for adaptation as well as the requirement for
operational adaptability.
Operation:
The organisation must put procedures in place to increase efficiency as a result of
internal demands for transformation brought on by reductions in staff efficiency and
effectiveness.
Critical Analysis of a Case Study 5
Leadership style:
In order to promote teamwork between workers as well as enhance
consistency with organisational goals, adjustments to leadership style are necessary. For this
change, effective leadership development and encouragement are crucial.
Firm culture: Adjustments to organisational culture, such as new laws, laws and regulations,
as well as policies, are intended to better align worker conduct with the company's ideals
(
Milev et al., 2021
). Worker satisfaction and achievement may both be improved by a good
and encouraging culture.
3. Strategy and implementation of the strategy model
A thorough plan that an organisation develops to accomplish its ultimate objectives and goals
is referred to as a strategy. It entails making thoughtful decisions on the company's direction,
route to take, and necessary resources. A structure for choosing options and taking activities
in accordance with the company's goal is provided by the strategy. Current strategy Assuring secure, effective, as well as durable transportation networks constitutes a key
component of Transport Scotland's present strategy. It also includes keeping up the system of
key thoroughfares, dealing with weather-related issues, as well as reacting to decisions
regarding politics as well as shifts in management. The environment is welcoming and open-
minded, promoting employee engagement as well as education at all levels. Economic factors
have an impact on how much money is allocated, and the company actively involves its
personnel as well as shareholders.
Assuring secure, effective, as well as durable transportation networks constitutes a key
component of Transport Scotland's present strategy. It also includes keeping up the system of
key thoroughfares, dealing with weather-related issues, as well as reacting to decisions
regarding politics as well as shifts in management. The environment is welcoming and open-
minded, promoting employee engagement as well as education at all levels. Economic factors
have an impact on how much money is allocated, as well as the company is actively involved
in its personnel as well as shareholders.
Knowing the manner in which these drivers affect a company's planning and execution
requires a critical evaluation of these factors. In order to understand the transport Scotland
drivers of change PESTEL analysis has been conducted. Political Factor: The priorities, as well as budget distribution of the firm, can be strongly
impacted by alterations in politics, modifications to governmental policy, as well as
Critical Analysis of a Case Study 6
leadership transitions. A stable political environment is essential for the long-term scheduling
and execution of projects.
Economical Factor:
The activities of Transport Scotland are heavily impacted by the
monetary situation. The nation's general economic well-being and changes in spending by the
government have an influence on how much money is allocated for construction initiatives
(
Mygov, 2023
).
Social Factor: The agency's operations are impacted by shifting demographics, urbanisation,
and growing sustainable development concerns, pushing it to adjust to social and ecological
needs.
Technological Factor:
Novel approaches are being adopted by Transport Scotland primarily
as a result of the fast-moving developments in the field of transportation brought on by
technologies like sophisticated traffic management as well as infrastructure for electric
vehicles.
Environmental Factor:
In order to offer on-going and dependable transportation services,
the consequences of environmental change, especially adverse weather events, necessitate
changes in task allocation as well as infrastructure resilience (
Christodoulou & Cullinane
2019
).
Legal Factor: Political stability represents a crucial factor in the growth of the organisation,
according to the facts of the study.
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Critical Analysis of a Case Study 7
Figure 1: PESTEL analysis
(Source: Christodoulou & Cullinane 2019
)
4. Change and change management
The Kotter Change Management Model is a well-known framework that focuses on eight key
steps for managing change within an organization. Here's a strategic change management
plan for Transport Scotland using the Kotter Model:
Develop urgency sense: Make everyone know why a change is necessary. Point out the
difficulties and chances that Transport Scotland has to deal with in its operational setting.
Use statistics as well as case studies to highlight the significance of the shift, including the
COVID-19 effect, financial restrictions, as well as the changing nature of the public transit
location.
Develop effective coalition:
Assemble a group of prominent people and essential agents of
change across several Transport Scotland agencies (SHAH et al., 2023). Ascertain that the
aforementioned steering coalition possesses the knowledge, standing, and capacity for
leadership required to spearhead the reform process.
Critical Analysis of a Case Study 8
Form change vision: The firm needs to create an appealing as well as unambiguous vision
that describes the goals for the change programme. Further, there is a need to create an
objective interesting, compelling, and compelling on a personal level for everyone who
participates.
Interact with the vision:
Create a thorough communication plan to explain the
transformation objective to all stakeholders as well as staff. Employ a variety of ways to
interact to guarantee that the vision is accepted, which includes meetings with the public,
email messages, as well as visual assistance.
Empowering Brad-based action:
Eliminate roadblocks as well as restrictions that prevent
staff members from accepting the change. Encouraging staff members to actively engage in
the transformation procedure, offer ideas, and accept the accountability of their positions.
Form short-term wins:
Recognise as well as appreciate small victories and triumphs that
show development and strengthen the will to make the necessary adjustments (
Akgün et al.,
2019
). Such initial accomplishments will raise spirits and offer verifiable proof of the
advantages of the transformation endeavour.
Manage gains as well as form more change:
Make use of the enthusiasm created by recent
successes to attack other important transformation efforts.
Continuing to encourage and assist workers by giving them the tools, education, and
guidance they require.
Anchor innovative approaches:
Lastly it is vital to make convinced that Transport
Scotland's culture as well as processes are completely transformed by the improvements.
Revise existing practices, policies, and guidelines to match the novel way of working.
Empower the shift's administration to serve as an example of the standards expected as well
as principles.
Figure 2: Kotter 8step change management model
(Source: SHAH et al., 2023)
Critical Analysis of a Case Study 9
5. Conclusion
The report concluded the emphasis on the significance of external influences on Transport
Scotland, including the global epidemic as well as additional environmental shifts. Although
the firm is committed to its basic beliefs and ideals, such external factors have leads to a
number of difficulties. Some of the main lessons to be gained from that study revolve around
how crucial it is to consider whether the change will affect the staff of the company. The
analysis emphasises the way adjustments to the operational atmosphere could possess an
immediate influence on worker performance and efficiency.
Task 2
Outcome of the new strategy
The results of the shift may be seen after putting the Transport Scotland tactical change
management strategy into practice following an extended period of dedicated work. In the
midst of shifting conditions, Transport Scotland showed resiliency as well as adaptation,
establishing a model for handling issues throughout the future. The results presented here
signify a substantial change regarding the way Transport Scotland views travel as well as
employment. The organisation has enhanced passengers' daily routines by accepting
innovation as well as putting innovative approaches into practice. It has also established itself
as a pioneer in Scotland for environmentally friendly and effective methods of transportation.
Introduction of the new product
Product Name: GreenRoute
Product Logo:
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Critical Analysis of a Case Study 10
Figure 3: Transport Scotland logo
(Source: Self-created)
Product Tagline:
Navigating the Future, Sustainable
Product description: The revolutionary mode of transport GreenRoute aims to transform the way individuals move
in Scotland. It is more than simply a facility; it represents a dedication to long-term viability
environmental stewardship, as well as offering commuters a more efficient method to go
about the nation (
Sasidharan et al., 2022
). Supporting notes
Key features
Eco-friendly route management:
Modern algorithms are used by GreenRoute to provide the
most environmentally conscious travel routes to feed consumers. GreenRoute reduces the
environmental impact irrespective of whether one commutes by car, train, bus, bicycle, or
foot.
Real-time sustainable impact: Be knowledgeable regarding the way one travel decisions
affect the world (
Brennan et al., 2019
). One may contribute to the fight against global
warming by using GreenRoute, which estimates as well as shows the decrease in carbon
dioxide emissions.
Critical Analysis of a Case Study 11
Sustainable option: By selecting environmentally responsible modes of transportation, users
may receive prizes. Such rewards are able to be exchanged for savings, gift cards, or
donations to green charities.
Visual Aspects of Logo The logo contains the company name and the new product to be launched has been formed in
green colour to reflect the representing environmentally conscious travel as well as global
connection. The vivid green hues stand for cleanliness and a commitment to the environment.
Green route service Leaflet
Critical Analysis of a Case Study 12
Figure 4: Leaflet
(Source: Self-created)
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Critical Analysis of a Case Study 13
Supporting notes
Like numerous other transportation agencies, Transport Scotland has placed more of an
emphasis on preserving the environment and cutting emissions of carbon. By enabling
customers to choose environmentally responsible modes of transportation, GreenRoute
completely complies with the aforementioned objectives (
Lyons & Marsden, 2021
). This
assists Transportation Scotland in achieving its sustainability goals while also making
Scotland a greener place. Real-time data concerning the state of the natural world as well as
carbon dioxide emissions throughout travel routes is of the utmost importance. It equips
travellers with the knowledge that allows them to make wise judgements, particularly in
inclement weather. A commuter workforce that is more knowledgeable as well as secure
promotes Transport Scotland. Reducing the carbon impact of transport is among Transport
Scotland's top priorities (
Aryanti & Adhariani, 2020
). By providing environmentally
favourable routes, lowering emission levels, and encouraging alternative transportation
options, GreenRoute helps directly to achieve this goal. Leading change throughout an
organisation entails more than just carrying out the original plan. The effectiveness of change
projects frequently depends on the manner in which managers and supervisors support staff
during the period of transition as well as assist them in adjusting to the fresh method of
carrying out things.
Task 3
Reflection
Braun and Clarke (2019) describe the process of reflection as an objective assessment of
someone's life experience in order to assist them in discovering strengths as well as faults.
Someone must write in a way that is contemplative since it is going to assist them in learning
new information and developing their abilities.
Model of reflection
Six steps make up Gibbs' Reflective Cycle, an organised framework for reviewing
qualifications: The "description", "Feelings", "Evaluation", "Analysis", "Conclusion", and
"Action Plan" (Adeani et al., 2020). I will make utilisation of this model to help me think
Critical Analysis of a Case Study 14
about the traits and abilities I need to acquire in order to achieve innovative improvement in
modern organisations.
Description: Throughout my professional career, there have been several occasions in which
I have participated in or watched initiatives to bring about creative change inside
organisations. These interactions have made me aware of the complexity of change projects
and the demand for a certain set of abilities and attitudes.
Feelings:
Initially, whenever confronted with revolutionary shifts, I experienced a
combination of enthusiasm and trepidation (
O’Gorman and Dillon-Robinson, 2021
). It was
exciting for me to fantasise about conducting things better to achieve better results, although I
also worried about opposition, disappointment, as well as the difficulties of transformation.
Evaluation:
After a bit of deliberation, I realised that a few personality characteristics and
skills are essential for the successful implementation of creative change in modern
organisations. These consist of adaptability. In the corporate world, change is an inevitable
constant, therefore it's important to be prepared to change with it if you want to remain
successful and relevant. Effective interpersonal interaction is essential for outlining the
necessity to make changes and winning support (
Marsden et al., 2020
). Communication must
be convincing, clear, as well as empathic. Innovation frequently entails getting past
challenges, rendering problem-solving abilities essential. It's crucial to comprehend the way
novel developments fit with an organization's larger objectives. Even I feel that managing
cross-functional teams while encouraging cooperation is essential. I recognised that learning
the fundamentals of change management as well as assisting people and organisations
through transitions are crucial.
Analysis:
A thorough investigation has demonstrated that these abilities as well as practises
are linked. As an example, teamwork and handling changes both need effective interaction.
Parallel to this, flexibility, as well as problem-solving abilities works together hand in hand,
in the process of dealing with unforeseen difficulties at the time of executing change (
Laig &
Abocejo, 2021
). Additionally, change management serves as a strategic undertaking that
necessitates an awareness of the broader vision.
Conclusion:
I need to nurture as well as enhance these abilities in order to accomplish
revolutionary change in a creative manner (
Tom et al., 2022
). They constitute the
cornerstones of an effective change management approach as well as can determine whether a
change endeavour is productive or not.
Critical Analysis of a Case Study 15
Action Plan:
I will carry out a number of actions going forward to enhance and further
cultivate these abilities and behaviours:
Learning: I will continually search for possibilities for learning, such as classes, and
seminars, as well as publications on managerial skills, interpersonal skills, as well as change
management. Practise: In the course of my employment, I will continually put my ability to
solve issues as well as my adaptability skills to use by looking for chances to take the lead on
or participate in cutting-edge initiatives. Input: In order to recognise opportunities for growth
and get perspective on my development, I will ask co-workers, instructors, as well as
managers for their input. Mentoring: I will seek out mentors with expertise in putting creative
change into practice so I can learn from them. Self-awareness: I'm going to continue to
increase my sense of self-worth so that I can identify my regions of strengths and weaknesses
and create plans for enhancement.
Figure 5: Gibbs reflective model
(Source: Marsden et al., 2020
)
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Critical Analysis of a Case Study 16
Leadership and leadership model to lead a team
Leadership involves the capacity to motivate, direct, as well as inspire others along a single
objective or vision. It entails choosing a course of action, establishing priorities, promoting
teamwork, and inspiring people to do their best. A variety of abilities and actions are needed
for leadership, which ultimately depends on the surrounding circumstances as well as the
individual's personality.
My approach to leadership is "ISTJ (Introverted, Sensing, Thinking, and Judging)", according
to my MBTI evaluation. ISTJ leaders tend to be organised, meticulous, as well as detail-
oriented. They focus on coherence as well as organisation, relying on logic and reason
(
Aryanti & Adhariani, 2020
).
I would use a transformative leadership approach to manage a group of people. Utilising a
common goal, empowered teammates, stimulation of thought, and one-on-one assistance,
transformational leaders encourage their workers. The team benefits from this strategy in
terms of motivation, creativity, and personal development.
Brief summary of learning style
I have discovered that I learn best through visual means. Reading, which is located watching,
and employing visual aids are the three ways I absorb best (
Loffeld et al., 2022
). This choice
has ramifications for the way I grow as a leader since I need to use greater amounts of
imagery in my instructional and interpersonal strategies to more effectively motivate and
inform my team.
Leadership Development implication
Interaction:
Considering a visual learner style, I can be particularly adept at producing
understandable and aesthetically pleasing demonstrations, graphs, or drawings to effectively
communicate knowledge to my team. Training:
I may include additional illustrations and practical examples in education and
instruction for my staff as I know that I remember best as soon as I can "see" items. Visual problem addressing:
Making complicated problems using drawings or flow
diagrams could make them simpler for visual learners like me. This may assist the collective's
planning process and solving issues.
Critical Analysis of a Case Study 17
Relevant Key Leadership Skills
Key leadership Skills for
transformational leadership style
Proficiency (1 to 5)
Interaction
4
Adaptability
3
Conflict management
4
Emotional Intelligence
3
Innovation
3
Personal and Professional Development Plan
Skills
Specific
Measurable
Achievable
Relevant
Timeline
Adaptability
When
confronted
with
difficulties,
continually
search
for
fresh ideas
and tactics to
help you lead
more flexibly
(Lyons
2021)
.
By
the
spanning six
months, I am
going to have
effectively
implemented
a minimum
of two fresh
tactics
in
dealing with
unforeseen
difficulties or
modifications
.
- Participate
in seminars
on managing
change and
flexibility. - Look for
guidance
from
an
administrator
who
is
renowned for
their
versatility. - When in
team
Materials for
training,
guidance
from
coaches,
awareness of
oneself tests,
and practise
time.
6 months
Critical Analysis of a Case Study 18
conferences,
practise
making rapid,
flexible
judgements.
Innovation By fostering
an
environment
of
idea
exchange
and testing,
the team can
be
more
innovative.
I am going to
have
successfully
steered the
execution of
no fewer than
two
novel
initiatives or
procedures
that were the
thoughts of
teammates
after a year.
-
Hold
frequent
sharing
thoughts
gatherings or
sessions for
brainstormin
g. - Set aside
time
and
resources for
programmes
that promote
creativity. - Recognise
and celebrate
creative
thinking with
awards.
Meeting
rooms,
financial
resources, as
well as a
system
of
recognition
and prizes
8 months
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Critical Analysis of a Case Study 19
Conclusion
In light of external developments it can be concluded that, Transport Scotland has proven to
be resilient and adaptable. The organisation is well-equipped to handle the difficulties and
uncertainties offered by an ever-changing exterior context attributable to its alignment with
its fundamental values, investments in its employees, and the development of strong
management. The organisation has the ability to fulfil its goal of providing Scotland with
reliable and secure transit services on the solid basis provided by its strategic analysis as well
as change administration strategy.
Critical Analysis of a Case Study 20
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