CH16

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School

Colorado State University, Global Campus *

*We aren’t endorsed by this school

Course

5440

Subject

Management

Date

Nov 24, 2024

Type

docx

Pages

2

Uploaded by MagistrateWren2087

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Why shouldn’t a company strive to excel in all nine competitive priorities? The nine competitive priorities addressed in the book are operational dimensions that companies and supply chains use to fulfill customer needs. These priorities fall within the four main competitive capabilities of cost, quality, time, and flexibility (Krajewski, & Malhotra, 2022). A company should not try to excel at all nine priorities. There are many factors that go into the competitive priorities of a company. The number of employees, plant size, resources, product type and quality all matter when it comes to the priority the company chooses. A smaller plant might focus their priority towards on-time delivery while a medium plant can use flexibility to offer more variety or customization due to their larger workforce and upgraded technology (Mady, 2008). Trying to excel in all nine priorities rather than just one or a few will take away from other aspects of the company and can create production and delivery problems. What factors impact a company's choice of competitive priorities? A company’s choice of competitive priority is based on a few factors. As previously mentioned, company size, product type, and resource availability play a large role in the decision of what priority to choose. A company offering low-cost products shouldn’t focus their resources on top quality or product variation because their model is selling large amounts of cheap goods instead of smaller amounts of high quality, or tailored products (Krajewski et al., 2022). References Krajewski, L. J., & Malhotra, M. K. (2022). Operations Management: Processes and Supply Chains (13th ed.). Pearson Education. Mady, M. T. (2008). The impact of plant size and type of industry on manufacturing competitive priorities: An empirical investigation. Competitiveness Review, 18 (4), 351-366. doi:https://doi.org/10.1108/10595420810920824
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