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1 Milestone Three: Analysis of CSR and ESG Policies at Amazon Sandy Chew Snhu OL-750-X3135 Org Leadership Capstone 24TW3 Dr. Jayaram Madireddy

2 Milestone Three: Analysis of CSR and ESG Policies at Amazon Introduction The paper introduces the readers to the situation where the essence of CSR and ESG policies is focused within the scope of today's business practices. The paper's primary goal is to provide an in-depth review of Amazon's CSR and ESG policies. As the principal examination object, Amazon enables readers to conclude the role and significance of CSR and ESG in a well- known corporation worldwide. Further, the intro reminds us that a company's success is driven by the quality of its CSR and ESG policies in an economy where ethical and sustainable business strategies are raised to the top by consumers, investors, and regulatory bodies. This segment lays the foundation for the following sections, which involve Amazon's strategies and initiatives, showing how corporate responsibility and sustainability concepts emerge, most notably in a business world that is constantly changing and evolving. CSR and ESG Policy Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) are the operating components that support modern business governance, depicting the company's attitude toward good business conduct, sustainability, and stakeholder engagements. CSR directors monitor the charity donations, community involvement, and the ethics they integrate into their business to boost their reputations and society (Malinauskaite & Jouhara, 2024). On the other hand, ESG includes a vast area of environmental, social, and governance issues that the organization has to integrate with its corporate strategy and operations to create value that would benefit all the stakeholders in the long run (Dathe et al., 2022). Among the top- notch corporations in the world with a broad business market, Amazon adopted a multi-stranding approach of CSR and ESG integrated with their primary business strategies. The company's

3 approach, where development, sustainability, and social accountability are essential, extends from operations to supply chain and corporate culture. Amazon works to develop and operationalize its CSR and ESG policies to be multi- dimensional and proactive. By involving stakeholders such as employees, customers, investors, and the local community, it tries to understand where issues are (Wang, 2024). The key priorities. Using continuous interaction with concerned parties, Amazon frames its policies and conducts its business with a view to how these can tackle environmental issues, ensure social fairness, and enable the operation of a sound governance system, as can be illustrated by Amazon through projects to minimize its carbon emissions, such as investing in renewable energy and using sustainable packaging (Malinauskaite & Jouhara, 2024). It also supports policies to raise public awareness on the issue of climate change all over the globe. Amazon's CSR and ESG policies significantly affect the organization's management and other departments in the company. The legal and compliance team is committed to observing the environmental laws and drives sustainability through responsible corporate conduct. The supply chain management team works with suppliers to implement fair labor practices and hedge on ethical sourcing. In addition, Amazon's approach to transparency is uncovered in its way of writing down the risks of its operations, primarily those related to environmental and social issues (Dathe et al., 2022). By giving a heads-up and employing remediation methods, Amazon displays responsibility and goodwill to the stakeholders and the environment as it minimizes potential effects. And Amazon's CSR and ESG practice shows its ability to recognize that nobody can be successful alone in the business world, as success depends on social responsibility. Through the adoption of this kind of approach in the core of Amazon's corporate strategy and these principles at its operations, the company tries to create sustainable value for its

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4 stakeholders while at the same time addressing global challenges and contributing to the welfare of society. Desired Culture While keeping both innovation and customer-centricity in mind, Amazon's desired culture encompasses a dynamic blend of creativity, openness to risk-taking, and inclusivity, aiming to create a workplace where people can unlock their full potential and drive the positive change that the customers need. Key Elements of Amazon's Desired Culture Several vital elements characterize Amazon's desired culture: Innovation and Risk-Taking: Amazon is about innovation, which requires every employee to be creative and be free to experiment and take calculated risks (Yeung & Ulrich, 2020). This bolsters innovation and promotes agility, putting the organization in a front-row seat to stay competitive in an ever-changing market. Customer Obsession: This means that all Amazon activities are focused on customer satisfaction. Workers should always keep customers' interests before anything else, motivating them to continue the effort and achieve service excellence. Bias for Action: Amazon encourages decision-making over deliberation, a culture of being decisive and working at the speed of the day. This philosophy leads to quick and efficient decision-making and execution, which are critical prerequisites for the e-commerce industry (Wang, 2024). Inclusivity and Diversity: Amazon attaches excellent significance to diversity to promote innovativeness and keep a positive working atmosphere. The business ensures inclusivity by implementing programs intended for recruiting and retaining diverse professionals and mapping

5 an environment where everyone can feel at home and have equal opportunities for all employees (Yeung & Ulrich, 2020). Leadership Efforts Amazon leadership certainly plays a significant role in endowing and sustaining the Atmosphere they consider psychically just as compelling. Empowerment of Employees: At Amazon, managers implement strategies such as decentralizing authority, giving autonomy, and educating the nation about the ownership culture to facilitate talent growth (Modisane, 2023). An office is not only an environment to foster creativity and discipline but also an environment that personalizes the employees and makes them feel like they are the owners and the key drivers of this change. Relationship between Desired Culture and CSR/ESG Policies : Ethical practices and favorable CSR/ESG policies are imperative in increasing the happiness of stakeholders (Modisane, 2023). Leading Amazonians to understand that a similar link exists shows that these are indispensable factors. Amazon constructs a central platform of corporate goals, social concerns, and environmental responsibility to have a culture that promotes corporate values in a business and society environment (Modisane, 2023). Through these approaches, we have included CSR and ESG as vital elements in our enterprise sustainability structure, and the CEO will have a secure future. Communication Strategies The communication function must be emphasized as the medium of the organization's CSR and ESG activities dissemination. Communication strategies are set to be a point whereby the business goals and objectives are communicated to get a buy-in from the stakeholders and let them understand the goods and services offered by the organization (Azevedo, 2022). These

6 campaigns can always gain some points by using baseline approaches that are widely applied and issue-based actions that are right aimed at involving stakeholders. As a global e-commerce giant and technology giant, Amazon utilizes various communication strategies to attain employee support for its CSR and ESG agendas. Another distinctive approach that Amazon utilizes is storytelling (Johannessen, 2023). In this way, the company puts across its values, mission, and environmental and social impact of its CSR and ESG endeavors for the communities, nature, and society. Amazon humanizes its brand and builds preferred relationships among its audience by sharing exciting stories of real-life examples or initiatives. Therefore, Amazon can reveal tales of staff contributing by volunteering in the community, projects that tackle carbon emissions, and partnerships to promote sustainability with NGOs (Azevedo, 2022). The strengths of Amazon's storytelling style are building personal connections with stakeholders at an emotional level, allowing them the opportunity to be compassionate and caring about the firm's projects (Johannessen, 2023). One of the most critical aspects of Amazon's approach is to link CSR and ESG activities to emotionally engaging and easy-to-understand stories. The company can call stakeholders to action by promoting active participation and commitment. Amazon also has some communication weaknesses. Low stakeholder participation is another drawback of the present arrangement, where stakeholders only receive little feedback. Thanks to storytelling, people remain engaged and focused; however, more often than not, they do not participate in a reciprocal process or achieve any meaningful dialog (Azevedo, 2022). Stakeholders may deem themselves cut off or indifferent when they see no prospects for their input, find no outlets to ask questions, or utter concerns about the corporation's policies, such as CSR and environment, social, and governance (Johannessen, 2023). Hence, although the

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7 storytelling process effectively conveys Amazon's message, robust interrogation techniques may be needed to thwart the development of constructive dialogue and conversation with stakeholders. Amazon's move to tell its story in its communication strategy shows its desire to involve stakeholders in CSR and ESG programs, hence the buy-in of such strategies (Azevedo, 2022). While this mode of expression can successfully deliver the company's values and objectives, providing more ways of engagement for stakeholders can give a complete understanding and support Amazon's sustainability efforts. Scenario Planning for Change Management Scenario planning is an organization's strategic management tool for scenario analysis and forecasting future events and developments. It is prompted by projecting narratives of possible future using various assumption sets, uncertainties, and the external environment (Haigh, 2019). The characteristic of this sort of simulation is its ability to identify weaknesses and help an organization adjust the plans accordingly and take the proper steps in stressful situations. The change management approach, applied while leading the organizations through the changes, should be supported with scenario planning, which is essential for the change process. Firms can learn about possible future scenarios they project by analyzing the outcomes of their decision-making and activities. Thus, they will boost their relative adjustability concerning changes, attaining the desired results. Amazon's Use of Scenario Planning Amazon, implying its rapid development and altering its business areas, bases its integration skills on complex situation exposure. Strategies for Different Scenarios: With Amazon as scenario planning, it becomes possible to generate guidelines that will be relevant to any given future. Some such projects have

8 been realized, whereby technology has replaced traditional industry, and consumers are eager to be environmentally friendly. This may demand that Amazon emphasize scientific research and development more (Haigh, 2019). However, this will be fine for Amazon, which might have to deal with an economic downturn or adjust regulations. In such situations, the business might be forced to focus on streamlining its operations and increasing its revenue sources. Amazon can explore attractive options and foresee the risks through a detailed analysis of probable outcomes. This will, likewise, allow Amazon to redirect its effort toward suitable goals and a competitive advantage over competitors in the dynamically changing market. Adaptation to Market Dynamics: Amazon's ability to move quickly and repeatedly in response to a changing environment has demonstrated its expertise in scenario planning and modifying its business strategies according to market dynamics development (Emmanuel, 2020). It could be the first step by the nature of disasters or a geopolitical shift, trends, or shifts of consumer preferences; all of the mentioned may require decisions, in particular, the needed correction process and planning (Haigh, 2019). Furthermore, Amazon's approach to scenario planning does not end with operational issues. It also involves several strategic measures, like launching new markets or introducing new products and services. By understanding the present trends and discovering the community service boom, Amazon can stand in the right field and take leading positions in e-commerce and tech domains. Importance of Scenario Planning 1. Anticipation of Uncertainty : The world of business in modern times is marked by instability and uncertainty that incorporates technology disruption, political turmoil, and unexpected law changes (Emmanuel, 2020). Scenario planning stands out among a set of tools as a remarkable instrument that enables companies to anticipate and get ready for specific changes

9 identified as uncertainties through exploring alternative scenarios and analyzing possible outcomes in case changes occur. 2. Strategic Preparedness : Scenario planning is one of the things that managers can rely on to enhance innovative thinking and the adaptability of teams to either new or well-known conditions (Bharadwaj, 2024). Mature scenario planning organizations do not, by accident, operate irrationally when faced with unexpected incidents and crises; instead, they focus on the emerging possible benefits when turbulence is located. 3. Flexibility and Adaptability: Engaged and participatory planning helps to strengthen flexibility and resilience within the organizations, thus leading to a change-agent mindset in leaders and staff members for novel ideas (Emmanuel, 2020). By projecting the contemplation over the multiple scenarios, the corporations, in turn, can spot warnings ahead of time and determine a prompt reaction to the market's volatility in the time that this and the necessity, accordingly, turn the corner in a timely way. 4. Risk Management: Using strategic scenarios is an effective method for successful survival in an environment where a company faces unexpected problems. By analyzing and minimizing adverse effects at the early stages of the crisis, a company is better prepared to face any coming risks (Emmanuel, 2020). Assessment of risk estimation allows those to figure out the possibility of bad things happening and evaluate future situations just before considering the approach. So, the next step is to formulate possible measures and backup plans to ensure minimal losses and the risk is below the control level. Then, considering the future of change management will be a great way to work out uncertainty and opportunities and maneuver the new business environments through which organizations like Amazon could persist. Being able to use scenario planning in the process of

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10 development is essential for corporations, and this remarkably integrates the future, taking into consideration the complexity and the uncertainty. In contrast, the process of growth is being made sustainable. Conclusion In conclusion, critically evaluating the actions used by Amazon in the SSCR field and environmental governance leaves the meaning of the sustainability principle and social responsibility behind the firm's activities. By incorporating the ways of handling changes offered by Amazon and creating an organizational culture, it will be apparent that the pillars of sustainability and ethics are not only moral obligations but also a means of handling problems and attaining long-term value. Leveraging these dimensions by employing leadership and communication channels further creates another critical aspect of an organizational identity and an extensive image of the various stakeholders. With their CSR and ESG activities, it is time for Amazon and similar companies to show more leadership and monitor their activities through the years to respond quickly to new social priorities and global challenges when the world changes. It can also be integrated as a support system for political transparency, increasing stakeholder involvement, and creating a decent mechanism that promotes sustainability agendas. In addition, findings from the research can be focused on citing the link of CSR and ESG to profit, consumer perception, and employee satisfaction. The question of whether the homogeneity of organizations is more pronounced in diverse or not diverse organizational settings is worth investigating.

11 References Azevedo, L. (2022). Governance strategies and leadership during crises. Crisis Communication Planning and Strategies for Nonprofit Leaders , 40- 53. https://doi.org/10.4324/9781003147480-4 Bharadwaj, A. (2024). Communication skills for global leadership. https://doi.org/10.4324/9781003155584 Dathe, T., Dathe, R., Dathe, I., & Helmold, M. (2022). Corporate social responsibility (CSR) versus environmental social governance (ESG). Management for Professionals , 117- 141. https://doi.org/10.1007/978-3-030-92357-0_9 Emmanuel, M. (2020). 2 scenario planning: Characteristics and current issues. The Plausibility of Future Scenarios , 27-56. https://doi.org/10.1515/9783839453193-005 Haigh, N. (2019). Limitations of traditional strategizing and strengths of scenario planning. Scenario Planning for Climate Change , 16- 26. https://doi.org/10.4324/9781351016353-2 Johannessen, J. (2023). Communication strategies. Leadership and Communication , 61- 71. https://doi.org/10.1007/978-3-031-40848-9_10 Malinauskaite, J., & Jouhara, H. (2024). Corporate social responsibility (CSR) and environmental, social and governance (ESG). Introduction to sustainable business models. Sustainable Energy Technology, Business Models, and Policies , 41- 66. https://doi.org/10.1016/b978-0-443-18454-3.00010-2 Modisane, K. T. (2023). The pursuit of happiness: Efforts of global leadership and followers to achieve social harmony. Handbook of Global Leadership and Followership , 1- 25. https://doi.org/10.1007/978-3-030-75831-8_46-1

12 Wang, E. (2024). Navigating the CSR landscape: A comprehensive analysis of corporate sustainability reporting and its impact on ESG performance. https://doi.org/10.58445/rars.980 Yeung, A., & Ulrich, D. (2020). Book highlight—Culture: Shaping the right priorities and behaviors in the ecosystem. Global Business and Organizational Excellence , 39 (3), 55- 61. https://doi.org/10.1002/joe.21994

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