Tiovonen Case Study Post

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Brigham Young University, Idaho *

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Management

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Jun 12, 2024

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Why would Toivonen want to disperse its corporate culture to local subsidiaries in the United States? Toivonen would want to ensure the local subsidiaries in the United States would eventually be operating in a way where their values, vision, and objectives aligned with those of their corporate culture. Toivonen also has demonstrated their corporate culture has led to success, including improvements in efficiency and profits, which would incentivize them to incorporate their corporate culture into the newly purchased U.S. subsidiaries’ operations. Tiovonen may have difficulty understanding, or working with, the American style of management so implementing their own corporate culture would make operations more streamlined. If Toivonen, who operated in more than 40 countries, allowed each local subsidiary to operate independently it would make their business extremely complicated, product quality would be inconsistent, and they would need a large number of managers to oversee each country’s operations because they would be significantly different from the Finnish corporate culture. What potential problems do you see with implementing Toivonen's corporate culture at the Treelin facility? Some of the major problems I see with Toivonen implementing their corporate culture in the Treelin facility include the increased involvement and oversight corporate would have over the day-to-day operations of Treelin’s operations. This would be a double-sided problem because the employees at Treelin are accustomed to operating somewhat independently of corporate management and would simultaneously remove some of the authority supervisors and mid-level managers would have. Treelin management was accustomed to independent decision-making, including suppliers, processes, and employee hiring. If Tiovonen implemented a management style that stripped current management of their independent authority, they may push back and have difficulty adapting to the new style. American culture is based on an individual doing what is best for them, both in the short and long term, including management prioritizing their promotions and bonuses. However, Finnish culture places more importance on what is best for the group, as is evident by Toivonen providing employees training and basing bonuses on team (mill) performance. This may mean individuals need to make sacrifices, or give up power, to ensure the company or workgroup overall will prosper. As is common in Finnish culture, Tiovonen operates in a more group-focused manner where employees have more involvement, their opinions carry more weight, and they have more opportunities to climb the management ladder. This may be seen as a threat to current management because they are likely to be replaced or passed up for promotions and will be held accountable by floor employees who have concerns about operations. The change from an “individual-focused” to a “group-focused” culture would also make changes difficult.
Additionally, the change in pay structure where new employee salaries go from being based on market surveys, and future raises based on evaluations, to a set global salary range without performance appraisals, may result in lower new hire salaries. Treelin’s pay structure also included bonuses for floor-level employees but there is no mention of bonuses for those workers in the Toivonen compensation structure. An American manager might start a conversation saying, "Well, the way I see it..." when a Finnish manager might begin with "Well, as we all know..." What cultural explanation would you give for this? An American manager using “I” when referring to their perspective versus a Finnish manager using “we” in explaining what they know is a clear example of the difference between American culture being focused on the individual and the Finnish culture being focused on the group. Americans are more likely to put themselves first, including when they are giving their opinion or explaining what they know. However, Finnish culture places more emphasis on the group including group-level outcomes. Americans are often consumed by a quest for power, authority, and individual success whereas the Finnish culture is less focused on power and values caring for other members of society. What changes in human resource policies and practices do you think Williams should anticipate coming from Toivonen's purchase of Treelin? I think Williams should anticipate changes in the organizational structure of management at the local mills, revisions in hiring policies and pay structures, a change in how bonuses are awarded, an increase in communication both up and down the corporate chain, and modifications to employee benefits. In reading about how Tiovonen operates, they will likely reign in the independent decision-making style of current management in favor of a more group or corporate- based process. While they value empowerment and minimal layers of management, Tiovonen wants all employees to be part of the organization. This means employees will have input as will corporate. The desire to involve all employees will also likely result in changes in how employees communicate. Tiovonen already uses email and an intranet to communicate between employees and address any rumors. This is something that will likely be implemented at Treelin since their employees will now fall under the Tiovonen umbrella. Another change would be the hiring process, which would move from being done by individual supervisors to a group assessment and hiring decision. The group mentality will also result in changes to bonus structures, which will be given based on the performance of the mill rather than the individual. One change that would be very foreign to American workers is the concept of unlimited sick time. While this may be unlikely to be implemented in the United States, if it were done this would likely result in an initial increase in sick callouts before reducing absenteeism
because American workers would take time to realize how calling out sick negatively affects their coworkers
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