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School

Southern Methodist University *

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Course

6222

Subject

Information Systems

Date

Dec 6, 2023

Type

jpeg

Pages

1

Uploaded by BrigadierVulture3833

Report
You are a data mining consultant who is billing a grocery store $125/hour for your expertise. The client has provided you with two files: items.csvRownload, items.csv (attached) transactions.csyDownload transactions.csv (attached) Each row in the transactions file is a list of item codes in a single basket. Before analyzing the transactions (baskets), you must first replace the item codes with their text descriptions from the items file. Answer the following questions and present your findings in a PowerPoint presentation: Q1: How many items are there? Q2: How many transactions are there? Q3: Which items are the top 5 in terms of support? Q4: Produce a bar plot of the top 5 support items by relative frequency. Q5: Produce a collection of association rules and state how many there are. Qé6: What is the rule length distribution by size? Q7: Calculate the support, confidence and lift of the top 10 rules as sorted by confidence and then by lift. Q8: What are the top 10 rules by confidence? Q9: What are the top ten rules by lift? Q10: What are the top 10 item sets that lead to the purchase of the item with the highest support? Q11: Of those who bought the item with the second highest support, what are the top 10 item sets in their baskets? Q12: From what you have learned from this analysis, what three recommendations would you make to the Director of Merchandising?
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