ADV 350 Unit 3

pdf

School

University of Alabama *

*We aren’t endorsed by this school

Course

695

Subject

Information Systems

Date

Oct 30, 2023

Type

pdf

Pages

Uploaded by AgentCobraMaster584

Olaplex Unit 3 Emily Wright Section 003

Desired Customers o Olaplex targets men and women hairstylist, of all ages, to buy and use their products on their clients. From here they target the clients by letting them see the instant result of Olaplex followed by allowing them to buy the products in the salon o The salon portion of their sales equate to about 43.3% as o Just in Michigan you can find over 1,148 Olaplex certified hair stylists

Customer Demographics and Psychographics 32.17% of customers are male and 67.83% are female Consumers are interested the beauty and cosmetics industry The most common age group of customers are 25 – 34 years old Strives to have healthier hair and repair any breakage and damage

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

In 2022, Olaplex has been focusing on growing their TikTok community. They have been using this platform to: o Share tips on how to use their products o Have users share how their products have transformed their hair o Use hair stylist and influencers to share how they use Olaplex Olaplex’s social media following includes o 2.3 million followers on Instagram o 282,200 TikTok followers and 2.3 million views o 25,600 Twitter followers The company uses Instagram to: o Post paid influencers using their products as advertising o Post collabs with other companies o Give customers a direct way to click and access their website or a specific product Use of Media

Brand Engagement o Customers engage with the brand on TikTok by duetting their videos, making comments, sharing posts, and liking their uploads. o Customers post to the hashtag #Olaflex sharing their hair care journey using Olaplex products o Users can share their routine using the products and share their tips with other. ` TikTok

Brand Engagement Instagram o Customers can like, share, and comment on photos and Instagram reels o When posting pictures consumers can tag Olaplex’s Instagram on their hair to share they use their products o Users can create Instagram reels to share how they use Olaplex products for their followers to see the products o Can give their followers a direct link to Olaplex’s account and website

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

Impact of Media Olaplex’s social media and what they post can impact what products users are aware of, what the products do, and which ones they will end up buying. This could cause some products to become more popular than others. What Olaplex posts, as well at what their customers post, will determine whether social media users decide to learn about what the company is, what each of their products do for hair, and if they end up buying their products. Overall social media can determine the company’s sales and how many new customers they gain.

Monllos, Kristina. “'Engaging with Our Audience': Why Olaplex Is Focusing on Community Building via TikTok, Instagram.” Digiday , 17 Nov. 2021, https://digiday.com/marketing/engaging-with-our-audience-why-olaplex-is-focusing-on- community-building-via-tiktok-instagram/. OLAPLEX Inc. “Certified Stylists.” OLAPLEX Inc. , https://olaplex.com/pages/certified-stylists. OLAPLEX Inc. “Social Media Day 2022.” OLAPLEX Inc. , https://olaplex.com/blogs/news/social- media-day-2022. Olaplex.com Traffic Analytics & Market Share | Similarweb . https://www.similarweb.com/website/olaplex.com/. Simonetti, Isabella. “Inside the Cult Following of Olaplex: The Hair Care Brand That Ignited the Internet.” Observer , Observer, 5 Oct. 2021, https://observer.com/2021/10/inside-the-cult- following-of-olaplex-the-hair-care-brand-that-ignited-the-internet/. Work Cited