Doyel Handah 332344QA Discussion E-commerce
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Discussion: E-commerce
Doyel Handah
Student ID: 332344QA
Institutional Affiliation: University of Florida
Course: Science (Gepgraphy)
Name of Professor: Godfrey Malobah
Date: 8/2/2023
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Discussion: E-commerce
Introduction
In recent years, the e-commerce industry has experienced remarkable development and
innovation, driven by changes in consumer behavior and technological advancements. It is
crucial to investigate the likely dominant technologies that will influence the future of e-
commerce as we look out over the next five years. Additionally, firms must overcome the issue
of remaining competitive in this fast-paced sector if they want to succeed. In this in-depth essay,
we will look at
what will be the dominating technology for e-commerce in the next five years
and discuss the best way to stay competitive in e-commerce.
What will be the dominating technology for e-commerce in the next five years?
Technology has been advancing every day. Over the next five years, the e-commerce
industry will be far much better in terms of technology as compared to other industries. For
instance, virtual reality purchasing is gaining popularity and could eventually displace the
current Internet shopping model. With virtual reality shopping, customers can browse shops and
try on items in-person without leaving their homes or places of business.
Augmented reality (AR) is another technology that will have an impact on e-commerce.
Customers can use AR to preview how things will appear on them before making a purchase. An
AR app, for instance, might be used by a customer who was considering purchasing a sweater
but wasn't sure how it would appear on her body type to determine whether it would fit or
complement her existing wardrobe (Sahu, et al.,2021). This could lead to customers choosing
their online purchases more wisely, which would increase revenues for businesses that offer
goods on e-commerce platforms like Amazon or eBay.
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The future of e-commerce will also be shaped by the continuous expansion of mobile
shopping. As more individuals have access to faster internet speeds and more dependable cellular
networks, the sum of individuals who buy online using mobile phones has grown intensely over
the previous few years and will continue to grow. Another factor is the ongoing expansion of
online markets which has attracted many people. online markets have grown so rapidly and a
large number of individuals use them since they save time.
Artificial intelligence (AI) is also an important element that will shape the future of
online commerce. Businesses from all sectors are increasingly utilizing AI to boost productivity
and customer service. It is even beginning to show up on shopping websites (Howard, 2019).
Companies have been working to make online shopping quicker and simpler in recent years,
such as by enabling users to order goods via chatbots or voice commands (Amazon Echo).
What is the best way to stay competitive in e-commerce?
Businesses must focus and invest in offering superior customer service if they want to
remain successful in the fiercely competitive world of e-commerce. Maintaining responsive
communication with clients, and guaranteeing timely and useful responses to concerns through
multiple channels like emails, live chats, and social media, is a crucial part of this strategy
(Weinstein, 2020). Customers gain confidence knowing they can readily resolve problems if they
are dissatisfied with their products by being offered hassle-free returns and refunds. When
customers receive superior products, they become loyal customers and even bring new clients to
the business leading to its expansion.
Making clients feel appreciated and understood depends heavily on personalization. The
whole shopping experience is improved when customized recommendations and promotions are
made using historical purchase information. Following up with customers after a purchase is
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equally important for proving that a company values them beyond the point of sale and fostering
long-lasting relationships. An appreciated client is a happy one and feels valued and finds it
enjoyable to shop in the same business more times.
A dedication to ongoing development is essential, and client feedback is a priceless
source of wisdom. Businesses may improve their goods, services, and overall shopping
experience by getting customer feedback and acting on it, leading to higher customer satisfaction
and loyalty. Another crucial component is empowering the customer care crew. By giving them
thorough training and access to the tools they need, they can manage client difficulties
successfully (Sheth, 2020). Social media interaction with customers promotes a sense of
community and furthers brand loyalty. Lastly, honesty and transparency are essential. Being
truthful with clients regarding your offerings, costs, and policies cultivates their trust and
credibility. Making sure product quality is always of the highest caliber results in happy
customers who are more willing to advocate for the brand.
Conclusion
To stay competitive over the next five years, firms must keep ahead of the curve as the e-
commerce sector continues to develop quickly. Success will depend on embracing cutting-edge
technology that improves customer experience and streamlines operations such as
Augmented
reality (AR),
Artificial intelligence (AI), and
mobile shopping. Businesses that prioritize
providing outstanding user experiences, individualized advice, and responsive customer service
will remain competitive. To remain competitive in the e-commerce industry, it is crucial to
establish credibility and trust with clients through open communication and superior products.
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References
Howard, J. (2019). Artificial intelligence: Implications for the future of work. American journal
of industrial medicine, 62(11), 917-926.
Sahu, C. K., Young, C., & Rai, R. (2021). Artificial intelligence (AI) in augmented reality (AR)-
assisted manufacturing applications: a review. International Journal of Production
Research, 59(16), 4903-4959.
Sheth, J., Jain, V., & Ambika, A. (2020). Repositioning the customer support services: the next
frontier of competitive advantage. European Journal of Marketing, 54(7), 1787-1804.
Weinstein, A., & Johnson, W. C. (2020). Designing and delivering superior customer value:
concepts, cases, and applications. CRC press.