Document149

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School

Pennsylvania State University *

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Course

202D

Subject

Information Systems

Date

Nov 24, 2024

Type

docx

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Uploaded by BeFe9

Company: Apple Inc. Tie-ins with Blue Ocean Strategy: iPhone and the Smartphone Market: When Apple introduced the iPhone in 2007, it redefined the smartphone market. Prior to the iPhone, the mobile phone market was a "red ocean" filled with devices focused primarily on making calls and sending texts. Apple created a "blue ocean" by introducing a device that combined a phone, music player, camera, and internet browser. The iPhone attracted a new customer base and transformed the industry by expanding market boundaries.

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Document149

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