Landing Page Content
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School
Yale University *
*We aren’t endorsed by this school
Course
MISC
Subject
Information Systems
Date
Nov 24, 2024
Type
docx
Pages
5
Uploaded by proflenny
Landing Page Content
Landing Page Theme
Empowering Tech Excellence
Landing Page Problem 1
Problem:
Staying Ahead of Tech Trends
Solution:
Cross Border Creatives offers AI-driven predictive Analytics (USP 1a) and
Tech-Industry Specialization (USP 1b) to help you proactively predict and adapt to
emerging trends.
Landing Page Problem 2
Problem:
Budget Constraints
Solution:
We provide Affordable Pricing Models (USP 2a) and Multi-Channel Campaign
Management (USP 2b) to maximize lead generation and sales while accommodating your
budget constraints.
Landing Page Problem 3
Problem:
Effective Content Creation
Solution:
Our Content Creation and Thought Leadership service (USP 3a) ensures
informative and engaging content that positions you as an industry thought leader.
Landing Page Problem 4
Problem:
Continuous Learning
Solution:
Our Tech Showcase Webinars (USP 4a) feature the latest tech trends,
supporting your continuous learning in the fast-paced tech world.
Google Ads:
Ad 1: Problem 1
Problem:
Staying Ahead of Tech Trends
Solution:
Stay ahead of tech trends with our AI-driven predictive Analytics. Learn more!
Ad 2: Problem 1
Problem:
Staying Ahead of Tech Trends
Solution:
Unlock the power of Tech-Industry Specialization. Discover how!
Ad 1: Problem 2
Problem:
Budget Constraints
Solution:
Quality service within budget - Affordable Pricing Models. Explore now!
Ad 2: Problem 2
Problem:
Budget Constraints
Solution:
Multi-Channel Campaign Management - Maximize sales on a budget. Learn
how!
Facebook Ads:
Ad 1: Problem 1
Problem:
Staying Ahead of Tech Trends
Solution:
Ready to predict emerging tech trends? Discover how!
Ad 2: Problem 1
Problem:
Staying Ahead of Tech Trends
Solution:
Explore Tech-Industry Specialization to stay competitive.
Ad 1: Problem 2
Problem:
Budget Constraints
Solution:
Affordable Pricing Models - Quality without exceeding your budget.
Ad 2: Problem 2
Problem:
Budget Constraints
Solution:
Multi-Channel Campaign Management for tech companies on a budget.
YouTube Video Content:
YouTube Video 1: Problem 1
Problem:
Staying Ahead of Tech Trends
Solution:
Discover AI-Driven Predictive Analytics - Your path to staying ahead in tech.
YouTube Video 2: Problem 1
Problem:
Staying Ahead of Tech Trends
Solution:
Explore Tech-Industry Specialization with us. Watch now!
YouTube Video 1: Problem 2
Problem:
Budget Constraints
Solution:
Affordable Pricing Models for top-notch marketing services.
YouTube Video 2: Problem 2
Problem:
Budget Constraints
Solution:
Multi-Channel Campaign Management to boost sales within your budget.
LinkedIn Promotional Emails:
LinkedIn Email 1: Problem 1
Problem:
Staying Ahead of Tech Trends
Solution:
AI-Driven Predictive Analytics and Tech-Industry Specialization. Learn more:
[Link]
LinkedIn Email 2: Problem 2
Problem:
Budget Constraints
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Solution:
Affordable Pricing Models and Multi-Channel Campaign Management. Click to
discover more: [Link]
LinkedIn Email 3: Problem 3
Problem:
Effective Content Creation
Solution:
Content Creation and Thought Leadership. Explore now: [Link]
LinkedIn Email 4: Problem 4
Problem:
Continuous Learning
Solution:
Tech Showcase Webinars - Stay updated and engaged. Secure your spot: [Link]
LinkedIn Email 5: Problem 5
Problem:
Achieving Tech Marketing Goals
Solution:
Transform your tech marketing strategy. Learn more: [Link]
Top of Funnel (ToFu):
1.
Awareness Stage
Content:
Cross Border Creatives creates awareness among tech innovators through Google Ads
targeting relevant keywords related to digital marketing services. Facebook Ads also promote the
brand to a broader audience based on interests.
Channels
:
Google Ads and Facebook Ads.
2.
Interest Stage
Content:
After clicking on Google Ads and Facebook Ads, users are directed to the landing
page, focusing on common challenges tech innovators face, such as staying ahead of trends and
budget constraints. The landing page introduces the USPs related to AI-driven predictive
Analytics and Tech-Industry Specialization.
Channels
:
Landing Page.
Middle of Funnel (MoFu):
3. Consideration Stage (MoFu):
Content
:
LinkedIn promotional emails further engage users who have shown interest in the
landing page. To nurture leads, these emails delve into the USPs, including Affordable Pricing
Models and Multi-Channel Campaign Management.
Channels
:
LinkedIn Promotional Emails.
Bottom of Funnel (BoFu):
4. Conversion Stage (BoFu):
Content
:
Potential clients, having learned about Cross cross-border creatives’ USPs through the
landing page and LinkedIn emails, decide to take action. They engage with the agency’s
YouTube videos, which provide in-depth information about solutions to tech innovators’
problems.
Channels
:
YouTube Videos.
5.
Retention Stage (BoFu):
Content
:
Cross Border Creatives maintains contact and continuous learning opportunities via
webinars and newsletters to retain clients. LinkedIn promotional emails also keep clients
informed about industry updates and insights.
Channels
:
LinkedIn Promotional Emails, Webinars, and Newsletters.