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School
Grand Canyon University *
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Course
655
Subject
Information Systems
Date
Nov 24, 2024
Type
docx
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1
Uploaded by fnlmutuku
One of the additional resources I found most interesting in this week’s topic was the article
12
E-Commerce Strategies to Grow Your Business This Year
by Michael Evans and Jennifer Knight (2014). While the article is almost ten years old, it emphasizes strategies that are still relevant for small businesses that want to capitalize on e-commerce trends.
The outlined strategies for small businesses include micro-targeting online audiences, personalizing experiences for site visitors, creating compelling content, tailoring the browsing experience to target segments, integrating across channels, investing in mobile capabilities, leveraging third-party logistics for efficient order management, exploring subscription commerce models, bypassing traditional middlemen, ensuring a seamless experience across channels, curating a proprietary selection, and selling internet-only merchandise.
These strategies aim to help businesses tap into the e-commerce explosion by enhancing their online presence, optimizing customer experiences, and adapting to evolving consumer preferences. The article emphasizes the importance of consistently aligning product availability, promotional strategies, and brand experiences across various channels to drive growth in sales.
While I work in a large Enterprise in the IT organization and could not directly apply the concepts to my day-to-day life, I considered the concepts discussed with not only the small insurance agencies that my company supports but also how the ideas apply to my online shopping experience as a consumer. I now better appreciate how organizations must closely consider their e-commerce strategies in the ever-expanding world of online retailing.
References
Evans, M. & Knight, J. (2014, July 8).
12 e-commerce strategies to grow your business this year.
Forbes. https://www.forbes.com/sites/allbusiness/2014/01/16/12-e-
commerce-strategies-to-grow-your-business-this-year/?sh=16da86a36a9a
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