Project#5

pptx

School

The University of Nairobi *

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Course

BML414

Subject

Information Systems

Date

Nov 24, 2024

Type

pptx

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Uploaded by kww001

KPIs of Super Matt Products

Introduction  Exploratory data analysis is a useful technique in business analytics in recent times.  Businesses seeking to thrive use data analytics (visualizations) to explore trends in sales and profitability to determine useful insights from historical data.  Technology is used to construct visual diagrams and charts that reveal key performance indicators (KPIs) as a way to come up with strategic plans.  When KPIs are realized, the marketing and sales departments can easily develop improvement metrics to impact businesses.  Consequently, profits and losses are seen easily from EDA making business decision making easy.  Our analysis visualized profits and sales for different products and regions.  The KPIs are also visualized to explain the needs of our underlying business problem.

Overall Dashboard Explanation

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Sales by Product Subcategory  Explanation

Profit by Region, year and Product Subcategory

Product Category/subcategory KPIs

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Product Category/subcategory KPIs (Continued)

Sales by Product Category

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Summary  Explain how the profits or sales differ by region (north south and central).  Mention that central has more sales than north and south  Mention that sales of arts is prevalent and possible reasons why  Mention that sales of tables and furniture is not common and reason why  Explain that technology and supplies are common as opposed to furniture and support your statement from the graphs

Conclusion  Conclude appropriately using all the visuals

References  Goetz, O., Hoelter, A.-K. and Krafft, M. (2013) ‘The role of sales and marketing in market- oriented companies’, Journal of Personal Selling & Sales Management , 33(4), pp. 353–371. doi:10.2753/pss0885-3134330401.  Graser, A. (2021) ‘An exploratory data analysis protocol for identifying problems in continuous movement data’, Journal of Location Based Services , 15(2), pp. 89–117. doi:10.1080/17489725.2021.1900612.  Konopka, B.M. et al. (2018) ‘Exploratory Data Analysis of a Clinical Study Group: Development of a procedure for exploring multidimensional data’, PLOS ONE , 13(8). doi:10.1371/journal.pone.0201950.  ‘The impact of web 3 on digital marketing strategies of retail businesses in the United States’ (2022) International Affairs and Global Strategy [Preprint]. doi:10.7176/iags/95-04.

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Project#5

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