Assignment 1.2 Amazon Supply Chain
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Bellevue University *
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305
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Industrial Engineering
Date
Dec 6, 2023
Type
docx
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3
Uploaded by CoachWren3597
Amazon Supply Chain
1
Amazon Supply Chain
Anne M. Sunderman
Bellevue University
SCLM305-A864 Supply Chain Fundamentals (2241-DD)
Eric Peterson
09/30/2023
Amazon Supply Chain
2
How does Amazon illustrate the concepts discussed in Chapter 1?
Amazon illustrates the concepts of supply chain that are discussion in Chapter 1
by being customer centric. “Rather thank focusing on marketing and advertising,
Amazon placed it focus on having a superior supply chain that provides un
compromised delivery to customers.” (Sanders, 2020, 9) Amazon has a strong focus on
lean systems, quality, and efficiency.
In what ways can Amazon continue to use SCM to keep their competitive edge?
I believe that Amazon can continue to keep their competitive edge by vetting
more of their sellers and/or suppliers. I know in my personal use of Amazon I have had
wrong items sent to me. I feel this can be resolved by having any new potential supplier
go through a vetting process to ensure they have supply chain practices that align with
the goal that Amazon sets for itself.
What ‘Trends in SCM’ should Amazon be attentive to and why? Be creative!
I believe Amazon does an excellent job on supporting the customer side of
supply chain. I have never heard of or personally seen any issues especially in the
returns aspect this is where you can see a lot of issues arise. Amazon has made this
very easy for their consumers and offer multiple way to satisfy the need. They could
maybe invest more in their advertising across streaming platforms. I know their Super
Bowl commerical last year showed me some products I had not seen before and made
me go to their site to purchase the product. If they did this more often then they may
receive more site traffic.
Amazon Supply Chain
3
References
Sanders, N. R. (2020).
Supply Chain Management: A Global Perspective
. Wiley.
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