HS450 Stragetic Planning and Change Management
pptx
keyboard_arrow_up
School
Purdue Global University *
*We aren’t endorsed by this school
Course
450
Subject
Health Science
Date
Jun 24, 2024
Type
pptx
Pages
8
Uploaded by youngw1996
Upcoming Medical Clinic
◦
Wynae Young ◦
June 18,2024
◦
Unit 2 Assignment ◦
HS450 Strategic Planning and Change Management for Healthcare
Healthcare Inequality
Health inequalities are not just differences, they are deeply unfair disparities in healthcare across populations and between different classes within society. With the upcoming clinic, we urgently need to promote affordable costs across low-income communities. This is crucial because Medicare/Medicaid often sets unrealistic financial thresholds, disregarding that many individuals barely make a living. By acting now, we can ensure that these individuals have a real chance to receive proper health coverage.
Services/Physician That’s Needed
Cultural Responsivene
ss
Telehealth Services
Mobile Clinic
Provide Transportatio
n
Fix financial barriers
More healthcare providers
Empower Communities to Advocate
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Product/Price
◦
The product will improve healthcare in low-income communities.
◦
Providing more access to physicians
◦
Types of Treatment
◦
After Care
•
Prices will vary based on the client's income.
•
Funding will also be available for those who cannot afford care.
•
Free Annual Vaccines
Promotion ,Place , People
◦
People
•
Lower/middle class patients
•
No insurance
•
Rising costs
◦
Place
•
Under Privileged Communities
◦
Promotion
•
Promote healthy lifestyles
•
Knockdown barriers to health screening
•
Create Opportunities
Market Plan
LOCATION
TYPE OF AUDIENCE
SUPPLIES
FIND STAKEHOLDERS
SWOT ANALYSIS
TYPES OF SERVICE
SET BUDGET
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Budget
•
Looking into nonprofit organizations
•
Accepting donations
•
Promote to donate
•
Still, make income for patients
•
Examine revenue
•
Subtract fixed costs
•
Subtract variable expenses
•
Unexpected costs
•
Determine Profit
◦
MeTime - What are the 5 Ps of healthcare marketing? (n.d.).
◦
Mycek, C. (2018, January 23). The new 5 PS of healthcare marketing.
◦
Phillips, R., & Schulte, H.
The five Ps of consumerized healthcare: Converting challenges into opportunities
[White paper].
◦
The Society for Health Care Strategy & Market Development (SHSMD). https://www.shsmd.org/sites/default/files/shsmd/whitepaper-the-five-ps.pdf
◦
Purcarea, V. L. (2019). The impact of marketing strategies in healthcare systems.
Journal of Medicine and Life
,
12
(2), 93–96. https://doi.org/10.25122/jml-2019-1003