Public Speaking
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Berkeley College *
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English
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Nov 24, 2024
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docx
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Public Speaking
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Ethos, Logos, and Pathos also referred to as rhetorical appeals are modes of persuasion used to convince an audience to incline on a particular idea. They are often applied in courts, marketing, or speech writing to ensure the audience believes a particular message. Ethos
Ethos occurs in a situation where an author uses credibility to appeal to an audience. The use of credibility is important to drive trust from the audience towards the author. Ethos forms the bedrock of any rhetoric argument (Goodner, 2016, 1:56). It ought to be emphasized during a rhetoric argument. For instance, Steve Jobs giving a speech titled ‘How to Be Rich’ appears to believe due to the trustworthiness of the author being rich. Logos
Logos is the logical argument brought about by the author in his or her message. The use of logos in a rhetoric argument entails the citation of facts, statistics, examples, and literal analogies. Logos are vital in a rhetoric argument as it shows the speaker is informed about the subject at hand (Goodner, 2016, 3:16). It also appeals to the importance of things to make sense to the audience. For instance, when a lawyer is submitting before a judge, citing the actual clause
of the constitution word for word tends to sway the judge to rule in his or her favor. Pathos
Pathos involves invoking emotional influence on the audience consequently making them
resonate with the message. Authors commonly draw pity and sympathy in their message to sway the audience into resonating with them. Pathos is applied via the use of meaningful language, emotional tone, or emotional stories that may appeal to the audience (Goodner, 2016, 4:11).
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Reference
Goodner, B. (February, 2016). Ethos, logos, pathos
. https://youtu.be/8Thwi6VhIoQ
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