2-1 Milestone One - MG

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INT 220 Business Brief - Course Project Mariana Gigliotti Directions (This section can be removed prior to submitting this as your final project in Module Seven): Complete this template by replacing the bracketed text with the relevant information. Use evidence from course and outside resources to support your explanations. Be sure to use complete sentences to address each section of the template. You will be working on this template throughout the course, progressing toward the submission of the completed template as your final project in Module Seven. For Milestone One, you will complete Section One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions, as well as work to complete Section Three of the template, before submitting the finalized template for your final project submission. Section One: Drivers for Global Entry I have selected Brazil as my international market. Global expansion is very beneficial for a business because its main goal is to reduce costs and maximize profits. This expansion can also be very beneficial to improve the company’s reputation and to differentiate it from other similar businesses. Further, global expansion helps a domestic business to find a low cost for production; more resources; and exposes the company to more investors, new markets, and other types of consumers. An expansion also allows the company to learn about other cultures and acquire unique talents from other locations that can contribute to the growth of the company. It promotes diversification and the opportunity to engage with different markets, to expose the company to new investments and talent acquisition. Businesses are impacted by global expansion, by expanding from the USA to Brazil, the company needs to understand that other countries have different cultures, beliefs, and habits. All of the above can influence consumers’ decision-making towards purchases and if they can afford certain prices. Therefore, it is important to understand how Brazil does business and how the

society feels about purchasing phone cases. Distribution and production can be affected by this expansion as well, for example, what is the cost for distribution to Brazil, is it more profitable to ship the products or perform production over there? If production is happening internationally, it is important to understand employment laws and human rights conditions, it will affect the country’s economy and generate more jobs in the new market. If the company decides the build a chain in Brazil, will this affect the environment of this county? Also, how marketing will be implemented, many countries have several laws and regulations when it comes to advertising products. Other cultural keys that need to be considered are language barriers, traditions, values, and ethics. “Understanding the culture will affect the ability to enter a local market, develop and maintain business relationships, negotiate successful deals, conduct sales, conduct marketing and advertising campaigns, and engage in manufacturing and distribution”, (Dunung, 2020). It’s important to create a connection with the new market before investing and expanding to make sure that this will be an appropriate and good fit. Section Two: Market Profile Cultural Profile [Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, values and attitudes, cultural dimensions, and so on. You may fill in the chart below in order to use data and statistics to support your comparisons. Note that tables require only words, phrases, and/or numbers, not complete sentences.] Category United States [Insert Country Selection From Course Project] Commonly Spoken Languages [Insert information.] [Insert information.] Commonly Practiced Religions [Insert information.] [Insert information.] Power Distance Index (PDI) [Insert information.] [Insert information.] Individualism Versus Collectivism (IDV) [Insert information.] [Insert information.]

Category United States [Insert Country Selection From Course Project] Masculinity Versus Femininity (MAS) [Insert information.] [Insert information.] Uncertainty Avoidance Index (UAI) [Insert information.] [Insert information.] Long-Term Orientation Versus Short-Term Normative Orientation (LTO) [Insert information.] [Insert information.] Indulgence Versus Restraint (IVR) [Insert information.] [Insert information.] Political and Economic Profile [Compare and contrast important political and economic factors for your selected market against those in the domestic market. Factors should include political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.] Category United States [Insert Country Selection From Course Project] Political System [Insert information.] [Insert information.] Current Leaders [Insert information.] [Insert information.] Economic Classification [Insert information.] [Insert information.] Economic Blocs Impacting Trade [Insert information.] [Insert information.] Gross Domestic Product [Insert information.] [Insert information.] Purchasing Power Parity [Insert information.] [Insert information.] Gross Domestic Product Per Capita [Insert information.] [Insert information.] Legal and Regulatory Profile [Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and important restrictions or documentation.] Section Three: Market Considerations Monetary Considerations [Explain how monetary considerations, such as currency, exchange rates, and exchange-rate management, would impact the organization’s decision to expand into your selected market, using current exchange rates between your selected country and the United States to support your explanations. Complete the table below to support your explanations using current exchange rates.]

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Category The U.S. Dollar [Insert Country Selection From Course Project’s Currency] Exchange Rate [Insert information.] [Insert information.] Management and Logistics Considerations [Explain management and logistics practices that best address human-resource considerations for your selected market, such as management approaches or staff and labor laws, and their impact on policies and procedures.] Mode of Entry Considerations [Describe advantages and disadvantages for traditional modes of entry that would be most appropriate for entering into your selected market.]

References Dunung, S. (2019). Global Business Management. Vol. 1.

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