visual-communications Final milestone

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South University, Savannah *

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Computer Science

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Jan 9, 2024

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1 CONCEPT → Cognitive Theory 24/25  that's 96% RETAKE  24 questions were answered correctly . 1 question was answered incorrectly . Which of the following is a visual communications theory that focuses on the viewer using a series of mental processes? RATIONALE The series of mental processes involved in cognitive theory are memory, projection, expectation, selectivity, habituation, and salience. ●   ● Omniphasism ● Gestalt theory  Cognitive theory ● Montage theory MILESTONE 24/25 

2 CONCEPT → Type Alignment Which of the layout characteristics listed below is contained in this image? RATIONALE The layout contains justified type , which are lines of type that align along both a left and a right margin to create blocks of text. ●   ● Left alignment ● Headline ● Right alignment  Justified type MILESTONE 24/25 

3 CONCEPT → Infographics 4 With respect to infographics, why are referent graphics helpful? RATIONALE Referent graphics are helpful because they refer to other common elements, enabling viewers to easily understand context . Which of the following is the definition of a plane? ●   ●  ● They enable viewers to determine their location within an image. ● They add color and life to an infographic, resulting in a more interesting layout. ● They help to teach the concept presented in the material.  They refer to other common elements, enabling viewers to easily understand context. MILESTONE 24/25 

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CONCEPT → Shape 5 RATIONALE Within a two-dimensional surface, a plane extends off into a specific direction or position. A plane itself does not have a three-dimensional quality. Which of the following terms is related to the development of advertising?  ●   An area within a surface that extends to a specific direction or position. ● An area that has a width, a height, and a depth. ● The amount of three-dimensional space occupied by a form. ● The third dimension that differentiates form from shape. ● Demographic ● Target audience MILESTONE 24/25 

CONCEPT → Advertising 6 How is asymmetrical balance achieved in the painting below? RATIONALE  ●    ● Unique selling proposition  All of the answer choices are correct. ● The artist uses visual weight from the ducks opposite the people. ● The artist uses a central focal point to create tension.  The artist shows similar objects mirrored across the painting. MILESTONE 24/25 

CONCEPT → Balance 7 CONCEPT → Web Design 8 In the painting, the artist uses smaller objects on one side (ducks) that are balanced by larger objects (people) on the other. With respect to web design, which item correctly defines "mouse-over?" When creating a graphic on your computer screen for a website, which color system would you use? ●   ●   ● A wire map that requires a mouse  A reaction on a screen caused by the use of an input device ● A time-based design that includes elements that move ● The development of pages transmitted across a worldwide network of computers Hexadecimal color MILESTONE 24/25 

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CONCEPT → Additive Color 9 RATIONALE When creating a graphic on computer screen for use on a website, hexadecimal color is used to assign six-digit values that are a combination of letters (A through F) and numerals (0 through 9). Each pair of characters corresponds to an RGB value, which is combined through the additive color process to create the color desired. Therefore, FFFFFF combines the maximum value of red, green and blue to create white, while 000000 combines the lowest value of red, green, blue to create black. During the interpretation phase of a group critique, what does the facilitator often do?  ●   ● CMYK ● PMS ● Subtractive color ● Ranks the work based on its level of success MILESTONE 24/25 

CONCEPT → Interpreting the Work 10 Which of the following statements about montage theory is NOT true? RATIONALE  ●    Asks questions so that everyone has a chance to speak ● Does all of the talking ● Suggests solutions to design problems  It makes use of slow transitions from scene to scene. ● A Russian psychologist, Lev Kuleshov, experimented with montage. ● It was pioneered by filmmakers in Russia. ● It often depends on the use of conﬂicting or unrelated images. MILESTONE 24/25 

CONCEPT → Montage Theory 11 Montage is a theory pioneered by a Russian filmmaker named Sergei Eisenstein. It uses quick cuts or transitions between images, often unrelated, one after another. Lev Kuleshov was a key figure in an aspect of the montage theory, learning that viewing one image followed by another induces a thought. Thus, slow transitions from scene to scene is not an attribute of, or related to, Montage theory. Which type family is sans-serif? ●   ● ●  MILESTONE 24/25 

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CONCEPT → Describing Type 12 RATIONALE In the Eras type family, no serifs or "feet" are added to the stem of the letters. It is without serifs, or sans-serif. ●  ● MILESTONE 24/25 

(n.d.). Retrieved from http://commons.wikimedia.org/wiki/File:Lobster_Newburg_adve rtisement,_1935.jpg Which of the layout styles below is used in this image?  ● Frame  Big type ● Picture window MILESTONE 24/25 

CONCEPT → Common Layout Styles 13 RATIONALE The most prominent layout style in the image is Big type , which as the name implies, is a layout style characterized by the use of a very large headline. How does proportion help viewers to identify the scale of the building in the image? ●  ● Rebus ● The size of the ﬂag atop the building, compared to the size of the windows on the building, gives viewers a sense of how large the building is. MILESTONE 24/25 

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14 RATIONALE By comparing the size of the bushes in the foreground to the size of the bushes closer to the building, one gets a sense of how large the building is, relative to the bushes. This provides a sense of scale to both the bushes and the building. Which one of the following is a source of data that is collected during the marketing research process?  ●   ● When compared to the sidewalk, the size of the statues near the entrance gives viewers a sense of how large the building is.  The size of the bushes can be compared to the size of the building, giving a sense of scale to both the bushes and the building. ● Graphic designers  Competition ● Clients ● Company owners MILESTONE 24/25 

CONCEPT → Research 15 CONCEPT → Storytelling 16 Choose the answer that is part of the storytelling process. Select the option below that is one of the 7 hues of visible light. ●   ●   ● Creating "spin"  Writing a script ● Writing a list of specifications ● Taking a visual audit  Violet ● Beige ● White MILESTONE 24/25 

CONCEPT → Color 17 RATIONALE The seven hues of visible light: red, orange, yellow, green, blue, indigo, and violet . These hues are arranged on the spectrum by wavelength. Which scenario is part of the production step in a project to build a banner ad for a dog walking service? RATIONALE A designer building the ad in a software program that will be sent to a media distributor is part of the production process. When a designer completes the design of a banner, he or she ●   ● Black  A designer building the ad in a software program that will be sent to a media distributor ● Finalizing the layout with the art director, based on feedback on the prototype ● Getting approval on the budget for the project from the client MILESTONE 24/25 

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CONCEPT → Production 18 CONCEPT → Dot 19 sends it to a media distributor who uploads or prints it for distribution. Which of the following are the characteristics of dot? RATIONALE A singular dot is neutral in how it sits in space. It doesn't appear to move vertically or horizontally. There is no implied direction, it's simply anchored in space. ●   ●  ● A dot has emphasis, plane, and tension.  A dot has size, a unified shape, and a position in space. ● A dot has a defined shape, line, and contrast. ● A dot has balance, proximity, and a position in space. MILESTONE 24/25 

CONCEPT → Form 20 How does a form differ from shape? RATIONALE Form has the third dimension of depth , while shape has only height and width.  ●  ● Shape has more volume than form. ● Form is defined by its allegiance to mathematical construction. ● Form has more than three sides.  Form has the third dimension of depth. MILESTONE 24/25 

Which principle or element of layout design is highlighted in this event poster? RATIONALE The element highlighted in the event poster is a sub-headline . A sub-headline is a secondary headline — smaller than the main headline — that usually expands on the information provided by the main headline above it.  ● A column  A sub-headline ● A caption ● A headline MILESTONE 24/25 

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CONCEPT → Layouts in Context 21 CONCEPT → Space 22 Which of the following best defines space? RATIONALE Space can be made up of any color that separates it from the form it surrounds - and is not necessarily an empty or secondary area; it's in the background and can be considered a format by which we frame a design. Which set of hues in the list below is a complementary pair? ●   ●    Space surrounds form and any other positive elements. ● Space is made up of neutral colors. ● Space consists of lines.  Purple and yellow MILESTONE 24/25 

CONCEPT → Color Relationships 23 RATIONALE Purple and yellow are complementary colors because they are located opposite each other on the color wheel. Which statement best analyzes unity in this image? ●  ● Green and gold ● Violet and green ● Blue and red MILESTONE 24/25 

CONCEPT → Unity 24 RATIONALE Unity is the design principle that combines all elements into a visual oneness. In this image, it is best shown through the positioning of the sky, buildings, and water, coupled with the bridge which anchors them together to create unity.  ●  ● Unity is shown through the different colors as the buildings recede into the distance.  The positioning of the sky, buildings, and water, coupled with the bridge which anchors them together, creates unity. ● The ripples in the water, paired with the subtle lines in the clouds, create unity. MILESTONE 24/25 

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CONCEPT → The Color Wheel Which of the following statements is true about this color wheel? RATIONALE This color wheel uses the subtractive color model and displays a circular arrangement of hues ordered as they appear in the light color spectrum. In the additive color wheel, colors combine to create white, rather than black.  ● The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues.  The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum. ● The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors. ● The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation. MILESTONE 24/25 

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25 Which image contains a caption? ●   ● ●  MILESTONE 24/25 

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CONCEPT → Hierarchy RATIONALE The image of the stars and sky contains the caption element of hierarchy. A caption consists of descriptive lines of text that are positioned below a photograph or other image. About Contact Us Privacy Policy Cookie Policy Terms of Use Your Privacy Choices © 2023 SOPHIA Learning, LLC. SOPHIA is a registered trademark of SOPHIA Learning, LLC. MILESTONE 24/25 

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visual-communications Final milestone

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