AudienceAnalysisFinal

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Tarrant County College, Fort Worth *

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Communications

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Jan 9, 2024

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docx

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To: Dr. Katrina Hinson From: Alyssa Sanchez Subject: Depression Date: September 8, 2023 The primary purpose of this memo is to analyze the audience of two different websites that will introduce the same topic on their websites. These topics will be directed towards similar, however different, audiences. The first website analyzed is the National Center for Biotechnology Information. The audience that would appeal most likely to this website is those with a certain medical degree or an extensive knowledge of the medical field. This could pertain to doctors, nurses, medical assistants, and anyone with a medical degree. The second website that is analyzed quite popular to the general population of the internet, WebMD. This audience would most likely be those with a general knowledge of simple illnesses such as cold, flu, and basic mental illnesses such as depression or anxiety. The audience for WebMD is appealed to those who typically have a surface area of knowledge based on prior experiences or illnesses. This would not be ideal to those with extensive medical knowledge such as a primary care physician or nurse. With that general audience, it is likely that the population would be focused towards young or older adults. This can be assumed because they would need to have some type of medical degree or education. With the vocabulary that is present on the National Center for Biotechnology Information website, it might be difficult for someone that has no knowledge of what the definition is or what it exactly entitles. However, WebMD is accessible to any age population as it is accessible for anyone with internet access. This could be a teenage student seeking research for a school project or a parent seeking information on how to help their adolescent. It is also plausible for any ethnicity or culture that is aware of the mental illness, depression. Depression is present in anyone, male, female, young, elderly, etc. Although factors such as childhood, trauma, experiences, and finances could have depression have a higher percentage that it would affect them. WebMD focuses more on symptoms, recommended medications, and any additional information for that illness so often the vocabulary isn’t as intense than NCBI’s. NCBI introduces vocabulary words that would pertain to certain medical tests or the proper medical diagnoses terms. In comparison, it can be decided that WebMD is more a general population for the world. It can especially be directed to those who do not have medical insurance and seek assistance on the WebMD website. However, NCBI provides more extensive medical information that includes formal diagnoses terms, medications, treatments, and more in-depth on the illness. The appearance of NCBI is also more formal which seeks a more professional audience. NCBI provides profession topics and subtopics, and also includes public health information from the CDC. WebMD also includes advertisements hat interfered with the website information. There is also an array of color schemes that is ideal to anyone. However, on NCBI’s website it was a solid navy blue and white color scheme with no advertisements to interfere with the provided information. NCBI would go more into detail and provide an in-depth description. This entails NCBI including longer paragraphs than the summarized paragraphs that WebMD includes. We can conclude that both websites provide an array of information to their audiences regarding depression, but the target audience is different in age and education experience. They both

provide help on how to handle depression, but NCBI focuses more on how a certified professional can help someone with depression.

References Bruce, D. F. (July 2023). What is depression? | understanding sadness and clinical depression. WebMD. https://www.webmd.com/depression/guide/what-is-depression Chand SP, Arif H . (July 2023.) Depression. https://www.ncbi.nlm.nih.gov/books/NBK430847/

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