Task 1

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School

Western Governors University *

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Course

C204

Subject

Communications

Date

Jan 9, 2024

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docx

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Uploaded by SuperHumanDanger4673

Task 1: Management Communication C204 Irene Taylor Student ID: 001347824

Prompt A: Email to internal staff Hi Team, Thanks to everyone’s hard work and dedication, we have been awarded the exclusive contract to distribute a new over the counter (OTC) flu medication, Nasaquil. This is a great opportunity for the company since we have exclusive rights to sell the product. I want to highlight some pros and cons for us to keep an eye on while rolling out the first ever OTC flu treatment. One of the major advantages about this new contract is exclusive market access. We will be the only distributors of an OTC treatment for the influenza! This is huge! This opportunity will give us competitive advantage and will boost sales and market share for the company. I also view quality control as an advantage that we have due to our already established close business relationship with Pruhart Tech. I will personally work closely with Diego Garcia to ensure quality products are manufactured and shipped efficiently. As I previously stated, there are a couple of disadvantages that have already caught my attention. I suggest a brainstorming session to circumvent the following potential issues: 1. Limited Shipping: I foresee delays in product delivery due to limited refrigerated shipping containers and the restricted weekend deliveries. We can mitigate the limited shipping flexibility by implementing efficient management practices and streamlining the shipping process during the restricted weekend window. We can also budget to purchase more shipping containers and renegotiate the manufacturing prices. 2. Short-term product efficacy rates: The clinical trials were conducted on a small group of patients and the time for the trial was limited. There is a chance for consumer dissatisfaction. Our customer service team and public relations team will need to be proactive in resolving any issues with complaints. We should also continue clinical trials, so we have more well-rounded results. Best regards, Irene Taylor Prompt B: Informational email to stakeholders Dear Stakeholders, We have recently been awarded the exclusive contract to distribute the first ever FDA backed OTC flu treatment, Nasaquil! This contract will change the trajectory of the company! Below, I have outlined two distinct organizational/financial impacts of the roll out of this new drug for your knowledge: 1. Workforce Training and Development: the integration of a new product line will require comprehensive training programs to equip our workforce with the necessary knowledge

and skills to effectively market, distribute, and support the new flu OTC product. This emphasis on continuous learning and development will not only enhance employee competencies but also contribute to a more adaptable and dynamic workforce. 2. Initial investment costs: the launch of the drug will involve initial investments in marketing, distribution, and infrastructure development, leading to a short-term increase in operating costs. These upfront investments will yield long-term benefits, including expanded market reach and increased profitability by year 2. We remain committed to maximizing the positive impacts while proactively addressing any challenges that may arise. Should you have any further questions or require additional information, please do not hesitate to reach out. Thank you for your ongoing support and collaboration. Best regards, Irene Taylor Prompt C: Consumer blog post Title: The New Flu Over the Counter (OTC) Product: Nasaquil Hey there, fellow health enthusiasts! Winter is just around the corner, and with it comes the battle against the seasonal flu. But don’t fret! I have some exciting news to share. The introduction of Nasaquil is set to revolutionize the way we combat those pesky cold and flu symptoms. Let's dive into the three distinct benefits that make this product a game-changer: 1. Effective Symptom Relief: This cutting-edge OTC product offers a powerful combination of ingredients designed to lower the flu’s severity and duration. From fever and cough to body aches and nasal congestion, this solution provides effective relief, allowing you to bounce back to your daily routine swiftly. 2. Trusted Quality and Safety: Rest assured, Nasaquil is the first ever OTC flu medication to meet the highest safety and quality standards of the FDA. Its formulation undergoes rigorous testing to ensure efficacy and safety, giving you peace of mind while managing your flu symptoms. 3. Convenient Self-Treatment: Say goodbye to scheduling a doctor's appointment for every minor flu symptom. With Nasaquil, you can now conveniently manage common flu symptoms at home. This accessibility empowers individuals to take control of their health, saving both time and unnecessary medical costs. This alone, sets Nasaquil above competitors!

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Embrace the upcoming cold season with confidence, armed with the powerful support of Nasaquil. Stay tuned for more updates and tips on how to stay healthy during the chilly months ahead. Wishing you a flu-free winter! Prompt D Persuasive letter: Subject: Ensuring Smooth Production for Nasaquil: Addressing a Key Challenge Dear Diego Garcia, I trust this message finds you well. I am writing to discuss a crucial aspect regarding the production of our upcoming new product, Nasaquil. While our team is excited about the prospects, I want to address a significant challenge that we must tackle head-on to ensure a seamless production process. The primary hurdle we are currently facing in our supply chain is limited shipping containers. To mitigate the challenge, I propose we implement a container management strategy that involves closely monitoring the availability of shipping containers and prioritizing key shipments based on urgency and demand. We can also explore long-term container leasing options and establish partnerships with container suppliers. This will greatly reduce the impact of container scarcity on our shipping capabilities and this solution will also enhance your operational efficiency. With no scarcity of containers, Pruhart Tech will experience a smoother production process, reduced delays, reduced penalties, and ultimately result in increased productivity and cost savings. I believe it is important for us to work closely together to address this challenge effectively and ensure the timely and uninterrupted production of Nasaquil. Your support and collaboration in navigating this obstacle are critical to the success of our joint endeavor. Please feel free to share any insights or suggestions you may have in this regard. Thank you for your unwavering partnership and dedication to our shared success. Best regards, Irene Taylor Prompt E: Complaint responses: Public response :

We regret any inconvenience you may have experienced with our product. We appreciate your feedback and are dedicated to ensuring the effectiveness and quality of our product. Please contact our customer support team at 866-545-1212 so we may better address your concerns about the specifics of your situation. We value your support and look forward to an opportunity to improve your experiences. Thank you for informing us of this issue. Private Message We regret any inconvenience you may have experienced with our product. We appreciate your feedback and are dedicated to ensuring the effectiveness and quality of our product. To make amends, we would like to offer you a complimentary replacement of the product. Please contact our customer support team at 866-545-1212 to arrange the delivery of Nasaquil. We value your support and look forward to an opportunity to improve your experiences. Thank you for informing us of this issue. Prompt F: To overcome potential biases and improve stakeholder communication, it's essential to employ culturally competent strategies. Here are two approaches that can help: Encourage open discussions about cultural biases within the organization. Management needs to foster a culture of inclusivity and understanding. Implement diversity training programs that educate employees about various cultural perspectives, emphasizing the importance of empathy and respect. By acknowledging and addressing biases head-on, stakeholders can develop a deeper understanding of cultural differences. Implement diverse communication channels that cater to various cultural preferences and communication styles. This can include providing multilingual resources, utilizing interpreters for key meetings, and accommodating cultural holidays and practices in the scheduling of events. Additionally, encourage the formation of culturally diverse teams to promote collaboration and facilitate a more inclusive decision-making process. Prompt G: To mitigate potential intercultural differences in stakeholder communication, consider implementing the following strategies: Implement cultural sensitivity training. Hold regular training sessions to increase awareness and understanding of different cultural norms, communication styles, and etiquette. By educating

stakeholders about cultural nuances and sensitivities, you can reduce the likelihood of misunderstandings and foster a more inclusive and respectful communication environment. Emphasize the importance of clear, concise, and explicit communication, especially when interacting with stakeholders from diverse cultural backgrounds. Encourage the use of plain language, avoid slang that might not be universally understood, and provide context when discussing complex topics. Utilizing visual aids, such as diagrams or presentations, can also aid in enhancing understanding and bridging potential communication gaps.

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