1-2 Short Paper_Vincent Cirigliano_Com-311

docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

311

Subject

Communications

Date

Apr 3, 2024

Type

docx

Pages

Uploaded by Austin316dta

1 1-2 SHORT PAPER: SOCIAL MEDIA FUNDAMENTALS 1-2 Short Paper: Social Media Fundamentals Vincent Cirigliano COM 311 – Social Media Strategy Southern New Hampshire University

2 1-2 SHORT PAPER: SOCIAL MEDIA FUNDAMENTALS Social media refers to online platforms and technologies that facilitate social interaction, content sharing, and collaboration among users. These platforms enable individuals and organizations to create, share, and exchange information, ideas, and multimedia content in real- time. From an organizational standpoint, it offers numerous benefits including enhanced communication with employees and customers, increased brand visibility, access to valuable market insights, and cost-effective marketing opportunities (Clampitt, 2017). Social media platforms are generally broken down into three basic types, consumer platforms like Facebook, professional platforms like LinkedIn, and video/photo sharing platforms such as YouTube and Instagram (Koski, 2019). Social media platforms, in general, embody the five defining features. First, they function as electronic forms of communication, operating entirely online through the internet. Second, these platforms are governed by the rules established by their respective providers, setting parameters for communication such as character limits and privacy settings to shape user interactions. Third, social media platforms are accessible to a wide range of users, democratizing communication and lessening the influence of traditional media gatekeepers. Fourth, they facilitate the sharing of various forms of content, including text, images, graphics, and videos, allowing for both one-way and two-way communication between users. The fifth and final feature is that social media platforms host communities of diverse sizes and interests, enabling users to connect with others based on shared interests, geographic location, or specific topics, encouraging collaboration and interaction among like-minded individuals (Clampitt, 2017). Having a social media strategy is paramount, especially in a professional setting. The benefits of using a social media strategy are that it helps guide your deployment of resources (both scarce and bountiful) and coordinates people. It provides a powerful message to educate

3 1-2 SHORT PAPER: SOCIAL MEDIA FUNDAMENTALS employees within an organization and it can also provide stability during tough times and crises (Clampitt, 2017). Overall, a social media strategy helps organizations maximize the potential of social media as a powerful marketing and communication tool, driving business growth and success. Social media centers around user connectivity rather than substantial investments in costly production and media (Hanna, 2011). Applying the Functional Perspective to analyze a social media post involves likening it to a recognizable task or device and pinpointing a key trait that's been added while noting one that's been removed. Utilizing the Dynamic Perspective in describing a social media post entails evaluating the importance of specific elements to users, including urgency, trustworthiness, category selection, and image choice, all geared toward engaging them effectively. Using the Experiential Perspective requires assessing a social media post by weighing the risks and benefits of the experience it offers. This perspective encourages experimentation, creativity, and a willingness to learn from feedback (Clampitt, 2017). Generators of valuable experiences; curiosity, experimental thinking, and habit-building, inform social media strategy development by promoting continuous learning, strategic experimentation, and consistent improvement. Cultivating curiosity encourages exploration of platform mechanics, enabling discovery of overlooked features such as keywords. Thinking experimentally views each social media post as a learning opportunity, analyzing feedback to refine approaches. Building the right habits emphasizes consistent, beneficial actions such as regular posting or engaging with followers, leading to sustained success. By integrating these generators, strategies evolve dynamically, adapting to audience needs and maximizing engagement (Clampitt, 2017).

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

4 1-2 SHORT PAPER: SOCIAL MEDIA FUNDAMENTALS References Bump, P. (2023, May 16). The 5 Types of Social Media and Pros & Cons of Each . Hubspot.com. https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on Clampitt, P. G. (2017). SOCIAL MEDIA STRATEGY: tools for professionals and organizations. Sage Publications. Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re All connected: the Power of the Social Media Ecosystem. Business Horizons , 54 (3), 265–273. https://doi.org/10.1016/j.bushor.2011.01.007 Koski, H., Pajarinen, M., & Rouvinen, P. (2019). What company characteristics are associated with the adoption of social media? Industry and Innovation , 26 (8), 1–18. https://doi.org/10.1080/13662716.2019.1566054

1-2 Short Paper_Vincent Cirigliano_Com-311

Related Documents