State of Social Media (1)
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University of South Carolina *
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304
Subject
Communications
Date
Apr 3, 2024
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5
Uploaded by DukeAlligator1283
-Choose the video game of your choice.
The game that I am choosing is Minecraft. Minecraft is a game developed by Mojang
Studious and has emerged as one go the most influential and enduring video games of
the modern era. Its creative and massive sandbox environment has attracted millions of
players. Starting from the bottom and reaching to where you desire is the path that
Minecraft hopes to share with its players, and with it allowing for people to play together
it's no secret why the game is so successful.
-Share which social media platforms (e.g., Facebook, Twitter, Instagram, etc.) are
used to advertise the game, promote the game and its creators/sales, share
game updates, and connect players of the game.
-Share the handle of the social media platforms that you observed.
Twitter - The Minecraft official Twitter account, run by Monjang Studios, regularly shares
game updates, community creations, and also announcements about upcoming
features, events, and updates.
●
Twitter Handle: @Minecraft
●
Link:
https://twitter.com/Minecraft
Instagram: Minecraft's Instagram profile serves the purpose of showing off visuals of
in-game player creations, landscapes, and advertising content. The page opens up a
source of inspiration for players allowing them to expand and revolutionize builds.
●
Instagram Handle: @Minecraft
●
Link:
https://www.instagram.com/minecraft/?hl=en
YouTube: Minecraft YouTube is the most significant out of all, with numerous content
creators producing gameplay videos, including tutorials, information, cinematic
showcases, and more. The platform provides a hub for lots of entertainment, education,
and community building.
●
Youtube Handle: Minecraft
●
Link:
https://www.youtube.com/minecraft
Facebook: Minecraft Facebook serves as an outlet for promotional content and
displaying new additions. With a wide variety of people visiting Facebook, this serves as
a perfect setting for people to learn about the new information that has come to the
game.
●
Facebook Handle: Minecraft
●
Link:
https://www.facebook.com/minecraft/
-Does more than one social media platform promote the game of your choice.
Yes, Minecraft employs a multi-platform approach to social media promotion showing its
recognition for the diverse preferences and usage habitats of its player base. Each one
of the platforms offers a unique opportunity for attractions, all the way from quick
updates on Twitter, to immersive visuals on Instagram and in-depth videos on YouTube.
-In 2-3 sentences share what you find most interesting about what you have
observed.
The most intriguing aspect of Minecraft's social media strategy is its emphasis on
player-based content. I like how they have integrated their own players' work onto their
successful pages to be able to share unique content worldwide. This sort of showcasing
can lead to encouraging more players to start their own experiments and inevitably
expands the scope of the game. Minecraft builds a sense of ownership and belonging
among its players, allowing for a vibrant and inclusive community.
-In 2-3 sentences, share which social media platform you find most effective for
connecting players of the game selected.
YouTube undoubtedly emerges as the most effective platform for connecting with its
players. Its video-based format allows for one-of-a-kind and in-depth content that
players can explore to find close to anything they would like. With videos ranging from
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gameplay mechanics to creative builds, it can inspire and connect many new and
current players.
-Do you think social media is important for the gaming industry? Provide Yes or
No and Why you feel this way in 3-4 sentences.
Absolutely. Nowadays social media plays a crucial role in the success and sustainability
of the gaming industry. Particularly for games such as Minecraft with a massive
community, it allows for direct communication between developers and players. It also
opens up opportunities for facilitating community engagement, amplifies promotional
efforts, and can contribute to the longevity of the relevance of games in an environment
that is increasingly competitive.
-Find two (2) scholarly sources using the GSU library to support your position.
Please use research to support your answer and cite in APA or MLA format.
Works Cited:
Asari, Andi, et al. “Social Inclusion Library Promotion Strategy through Social Media.”
Library
Philosophy & Practice
, Jan. 2022, pp. 4–14.
EBSCOhost
,
search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=lxh&AN=161168020
&site=eds-live&scope=site
.
“Social Media Promotion Strategy Approach (Case Study of Ubud Monkey Forest Tourist
Attraction’s Instagram Account).”
Journal of Business on Hospitality and Tourism; Vol 7,
No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM; 78-89
, 2021.
EBSCOhost
,
search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=edsoai&AN=edsoai.
on1416259919&site=eds-live&scope=site.
Sources (Non-GSU Scholar Sources):
https://www.minecraft.net/en-us
https://www.bbc.com/news/technology-67105983