MKTG 201 Week 6 Discussion

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American Public University *

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201

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Communications

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Apr 3, 2024

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docx

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Week 6 Discussion – Billboards My commute to work right now is about 35 to 40 minutes, depending on traffic and how much I am running behind in the morning. I always try to be safe through because it is a long drive with only a few turns from my house. I enjoy that it is mostly highway and I thought there was only about 5, maybe 6 billboards along this route. I remember a couple of them because I see them all the time and can relate to their company. For example, one of them is for our Orthodontist and the billboard is a big picture of him and only one statement telling everyone he is the only board certified Orthodontist in our area. I paid more attention on the way home one day this week and lost count after 20 billboards. One of them is near a major intersection between two highways and it’s a large digital billboard with three sides that rotate every few seconds or so. Next time I stop at that light I’ll try to count how many I can see just on that billboard. Besides this one, there are a few more that are effective and have some creative words. If I had a large promotion budget and could make a new social media networking site, then I would make one geared towards Business-to-business networking. I would focus on making it easier for B2B communication and commerce. It could be a private way for companies to conduct e-commerce and share information such as services, and even best practices for similar companies. For now, I would call it “B2B Assist”.
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