anti-black racism
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Feb 20, 2024
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Product/service name: Addressing Anti-Black Racism
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Social Media Campaign Proposal: Addressing Anti-Black Racism
Context
In the wake of rising concerns about Anti-Black Racism, organizations must contribute meaningfully to social justice causes, Anti-black racism is pervasive, systemic, deadly and enduring, it deprives black people of the wealth and safety necessary required to have care and obtain wealth, these disparities include; slavery, segregation, new deal policies which excludes the black majority, (Jessica Y Breland & Michael V Stanton, 2021). The core focus of this social media campaign proposal is to address Anti-Black Racism and support initiatives that promote equality and inclusivity.
Anti-black racism campaign aggravated at a higher level back then in May 2020, when George Floyd a black American was murdered in Minneapolis, Minnesota, his death and the weight of the others before him sparked the conversation on addressing anti-Black racism both internationally and across every aspect of the society. Instagram was one of the modules that was
used to address and spread the message to a wide area about anti-Black racism. 1.
Social Networking Site Selection: Instagram
Rationale Target audience The primary target audience for the campaign will incorporate individuals aged 18-35 years of age who are socially conscious, active, and passionate about racial equality and who are actively engaging with social justice issues, to realize this decision the following data insights should be considered.
a)
Demographic data
Instagram is mostly popular among the younger demographic age bracket with a large
portion of its users falling in the age between 18 years and 35 years of age, which is greatly beneficial to our campaign ensuring it reaches the right demographic.
b)
Visual content preferences Instagram is considered a visual-centric platform, which makes it viable and ideal for content which relates to social instances, images and short Instagram videos are highly shareable and engaging, which allows the campaign to reach a wider audience and promotes discussion.
c)
Activism engagement
Over time Instagram has developed and become a hub for awareness and activism campaigns, the platform features include stories, IGTV and hashtags, which enables users to easily discover, share and participate in social occurrence, which consistently
aligns with the goals of our campaign Anti-Black Racism campaign.
d)
Hashtags trends Campaign visibility incorporates the utilization of all relevant hashtags; Instagram trending hashtags mostly revolve around social issues, providing an opportunity to leverage popular tags which relate to anti-racism.
e)
Society building
Instagram is vital in community creation through features like comments and direct messages, which encourage a sense of connection, especially among like-minded individuals, which enables the sharing of campaign content and fosters discussions which are necessary.
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Some of the social media content includes;
a)
Captions
Some of the captions which will be vital in the campaign are “Stand Together Against Anti-Black Racism, join us in fostering equality, inclusivity and justice, #EndAntiBlackRacism, #EqualityForAll. #BlackLivesMatter”
b)
Visual content
These will include impactful visuals such as activists’ quotes, infographics and images which represent unity. These visual contents include;
Image by Xmlrpcuser, 2021
Or rather we may opt to use quotes and infographic-related materials to air out the message to a large percentage for example;
c)
Instagram story
I would have to compose a series of stories which highlight facts and stimuli addressing Anti-Black Racism, featuring personal stories or resilience and encouraging Instagram users to be able to share their insights and experiences concerning racism.
d)
IGTV video
I will produce a short video featuring interviews, especially with experts, and community prominent personnel discussing adverse action steps geared to mitigate Anti-Black Racism.
Conclusion The selection of Instagram as the primary platform to carry out my campaign is aimed towards leveraging visual–centric nature, community-building features and
the active interaction of my target demographic in social justice matters, this type of action and strategy will be at the forefront of ensuring the effectiveness of the campaign in raising awareness, fostering mutual discussions and inspiring meaningful action against Anti-Black Racism.
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References Jessica Y Breland & Michael V Stanton, (2021) Anti-Black racism and Behavioral medicine.
Olivia Bowden, (2020) CBC.CA News
, Canadian University students use Instagram to reveal racism on campuses.
Xmlrpcuser. (2021, March 17). ‘We want measurable change’: A call to action to end systemic racism in social work
. Community Care. https://www.communitycare.co.uk/2021/03/18/want-measurable-change-call-
action-end-systemic-racism-social-work/