Jasmin Barlow com326 week 3-2
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Southern New Hampshire University *
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Communications
Date
Feb 20, 2024
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docx
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Uploaded by CaptainGoatMaster238
Jasmin Barlow
Com 326
Week 3-2 milestone One
For my pitch, I chose to do the non-profit organization that is focused on raising awareness about the impact of wildfires and endangered wildlife. To shed light and spread information on how important it is to take care of not just our forests and wildlife but our planet as a whole. This
doesn’t just affect the wildlife; this has an impact on us all. You have wildlife losing their homes and natural habitat right along with some people whose homes get caught right in the line of wildfires. The communication goal of this pitch is to increase awareness, gain supporters, secure volunteers, and raise money for the mission. I will create a plan that will aim to provide statistics and success stories, offer training to our target audience, and have events that empower youth to take an active role.
My story’s message as I mentioned prior, is that natural disasters have an impact on both people
and wildlife. While we as humans are heavily involved in natural disasters, wildlife often gets overlooked in terms of how they are affected and what they need. Natural disasters can have a significant impact on wildlife. For example, hurricanes and floods can destroy habitats and displace animals. Wildfires can cause animals to lose their homes and food sources. Earthquakes can cause landslides that bury animals alive. It’s important to remember that wildlife is also affected by natural disasters and that they need help too. The biggest take away here is that some natural disasters are out of our control however, we do have the ability to prepare and have plans put in place to save wildlife, not just for us. That’s where the nonprofit steps in and why its imperative to get help from you all.
I believe our target audience would be animal/wildlife lovers. Individuals that have a passion for animals and donating to animal causes. I looked up some information specifically on target audiences for this topic and current characteristics for US animal donors are women 65 plus in age, non-Hispanic, white, living in the South, and having an average income of $25,000 to $49,999. (
Anderson 2023).
In 2021, nearly $485 million was donated from the USA, two-thirds of which came from individuals. As I mentioned earlier, most animal donors come from the southern US. It also stated that the US continues to be the largest provider globally of charitable donations.
Many people within this group who donate to animal causes are vegans and vegetarians. Which seems fitting because this specific group doesn’t like to partake in any meal that was once alive. They chose this lifestyle because it reduces animal cruelty according to (National Humane Education Society, 2015).
According to the target audience’s cultural assessment, it is made up of individuals that love animals. People that are passionate about living a lifestyle that is animal cruelty free and that takes care of our environment. These are the people that make donations to charitable animal organizations. To get engagement our plan is to share real life stories and photos of natural disasters that will shed light on the impact of these disasters. We will show and tell how the animals in the disaster found themselves in harm’s way with no warning or, in some cases, a way to survive after the disaster
References
Anderson, J. (2019). The People Who Support Animal Causes: Descriptive Results.
National Humane Education Society. (2015, August 8). Vegan and Vegetarian Lifestyles - National Humane Education Society.
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