SCS 100 4.1 discussion
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Feb 20, 2024
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2-1 Discussion: Objectivity and Bias in the Social Sciences
Discussion Topic
To maintain objectivity in their study, social scientists should, in my opinion, be conscious of their emotional biases. Among the benefits are more precise results. The possibility of skewed interpretations, which could affect the research's validity, is one of the negative effects.
When it comes to the advertisers and intended audience it should be taken into account while examining any potential biases in the Pantene, Dove, Gringos, and iPhone 15 advertisements. Due to their own opinions and beliefs, advertisers may unintentionally introduce biases into their
advertisements. In addition, our personal biases might influence the way we see and respond to these advertisements as viewers. In order to advance inclusivity and understanding, it is important to investigate these prejudices in advertising.
Pantene-
Pantene’s ‘Labels against Women’ ad exposes a gender bias double-standard:
Men and women are shown exhibiting the same behaviors but are labeled differently. Sadly, most commercials represents sexist (favoring one gender over another), and patriarchal (unequal power relations between women and men) view of the world.
Pantene Philippines 'Labels against Women' Case Study
Analysing Campaign: 'Labels Against Women' by Pantene.
Dove- In a Facebook ad for Dove body wash, a black woman removes her brown shirt and — voilà! Underneath is a white woman in a light shirt. The ad, a three-second GIF, featured three women, each removing her shirt to reveal the next.
But the transition from the black woman to the white women — compiled into a static collage by
a social media user — evoked a long-running racist trope in soap advertising: a “dirty” black person cleansed into whiteness. (Among other examples was an ad by the N. K. Fairbank Company
, which was in business from 1875 to 1921 that featured a white child asking a black child, “Why doesn’t your mamma wash you with Fairy soap.
Dove Drops an Ad Accused of Racism
The New York Times
I-Phone-15-I-Phone Plus
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The iPhone 15 and 15 Plus also get an improved, f/1.6 48-megapixel main camera and a 12-megapixel telephoto camera with up to 2x optical zoom. Apple is introducing its tougher Ceramic Shield display to the iPhone 15 and 15 plus, as well, and the screen will feature an increased peak display brightness of up to 2,000 nits. - IPhone 15 IPhone 15 plus advertisements, potential biases might rise in the portrayal of certain features or use cases
that may inadvertently exclude or overlook the needs of certain individuals or communities or communities. It’s important for advertisers to be conscious of these biases and strive for inclusive representation
in their ads.
However, the biggest—and most potentially controversial—chang
e is the iPhones’ charging cable. Say goodbye to the Lightning port and all of your old Lightning
cables, because Apple is finally switching to USB-C, bringing the iPhone in line with the rest of its devices. 4-1 Discussion: Social Science Developments
One major development in the perspective of the social sciences that has affected how advertisements are studied is the rise of digital technology and online platforms. With the advent of social media and data analytics, researchers can explore how advertisements are tailored to target specific demographics and analyze their effectiveness. It’s fascinating how digital advancements have shaped the way we understand and analyze advertising strategies.
One major development is internet and digital technologies is one significant shift in the social sciences perspective that has influenced the way ads are analyzed. Since social media and data analytics have become widely available, researchers can now examine how ads are customized to
appeal to particular groups of people and assess their efficacy. Digital technologies have had an interesting effect on how we perceive and evaluate advertisements.
The social science area has been greatly impacted by the growth of digital technologies and the internet. It has created new opportunities for researching social interactions, human behavior, and the impact of digital platforms on our daily lives.
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