MCC4-20_4.2_Template 1_task 1.1

SOCIAL MEDIA REQUIREMENTS REPORT Qualification details: BBS40820 - Certificate IV in Marketing and Communication SBTA course reference: MCC4-20_4.2 Social Media Strategy Units of competency: SIRXMKT006 - Develop a social media strategy. BSBWRT411 - Write complex documents Student’s ID: 50656 Cristhian RODRIGUEZ CASTANEDA Assessor’s name: Richard SCENNA Document version: Version 1 Completed: 18.11.23 Four (4) S.M.A.R.T. goals and priorities  Developing social media profiles on major sites like Instagram and Facebook may help you create a solid online presence. It is feasible to gain 300 followers in three months.  The goal for the following month is to increase monthly income by at least 5% through regular weekly content distribution on Facebook and Instagram.  It is advised that online surveys be used to collect client feedback to reach a customer satisfaction rating of 90%.  It is advised that a survey board be placed at the cash register within two weeks to measure client satisfaction. This board will be used to reward clients for participating in the survey. Target market Social media use of the target market Behaviours and preferred social media platforms. Target Market:  The primary target market for our product consists of individuals across all age groups that prioritize the enjoyment of flavorful meals. Behaviors and preferred social media platforms:  Facebook: primarily attracts a user base consisting predominantly of individuals aged 65 and above. The numerical range of 50-64. According to recent data, a significant majority of internet users, over 85%, have engaged in video consumption on the popular online platform, YouTube. In comparison, a somewhat lower proportion, around 65%, have utilized the social media platform, Facebook.  YouTube: According to a majority of those aged below 65, they assert that they engage in frequent viewership of YouTube. The platform is reported to be used by 95% of individuals in the 18-29 age group, 91% in the 30-49 age group, and 83% in the 50-64 age group. However, the proportion decreases dramatically to 49% for persons aged 65 and above.  Instagram: On the platform Instagram, those who fall under the demographic of being under the age of 35 frequently engage in the consumption of concise video content throughout unconventional periods throughout the day. Three (3) emerging trends in social media platforms to promote the products/items to the target customers How can the organisation Emerging trends in social media platforms  Instagram Stories: allows users to engage in interactive communication with their audience, facilitating a two-way dialogue. Engaging with the audience in a sincere manner may MCC4--20_4.2_ SIRXMKT006_BSBWRT411_ Version 1_4 November 2021 Page 1 of 4

SOCIAL MEDIA REQUIREMENTS REPORT Qualification details: BBS40820 - Certificate IV in Marketing and Communication SBTA course reference: MCC4-20_4.2 Social Media Strategy Units of competency: SIRXMKT006 - Develop a social media strategy. BSBWRT411 - Write complex documents Student’s ID: 50656 Cristhian RODRIGUEZ CASTANEDA Assessor’s name: Richard SCENNA make use of the emerging trends? foster a sense of connection, leading to enhanced consumer loyalty over time. Organizations have the capacity to utilize Instagram's Story feature to disseminate brief visual content, including images and videos, to their audience, therefore capturing their interest by highlighting distinctive aspects of their brand or offerings. In addition, the behind-the-scenes perspective offered by Stories is likely to be highly appreciated by your fans.  YouTube shorts: The present short video was uploaded utilizing the Shorts function provided by the YouTube platform. The website operates in a manner like to YouTube, as it facilitates the sharing of user-generated material. However, it is worth noting that the videos submitted to this platform are subject to a time restriction of 60 seconds. The user's text is not clear. Please provide a specific text that needs to be rewritten.  Instagram Reels: The primary objective of the Instagram Reels application is to stimulate and encourage its users to generate humorous video content that can be shared on the Instagram platform, either with their acquaintances or a wider audience. Produce brief cinematic works of 15-second duration by utilizing several video clips, including audio elements, applying various effects, and employing contemporary video editing tools. If an individual possesses a public profile on the social media platform Instagram, they have the option to share their reels with the wider community by uploading them to the recently introduced Explore area. By doing so, these reels will become visible to both the individual's followers and the broader Instagram community. The Reels feature in Explore on Instagram is now accessible to all users, allowing them to engage in content creation and establish connections with a global audience. Three (3) social media platforms Key features Benefits Limitations Functionality Target audience and key users Term s of use  Instagr am  Facebo ok  YouTu be  Survey s  Extern al Links  Questi ons & Answe rs Sectio ns  Hashta gs  Create new connectio ns with people.  Raise the amount of attention that you get.  Get some training or There is not going to be any pre- screening for the subjectivity of the experiment. Many of the people who use social media are unable to respond to the questions you posed in your study questions Individuals are able to communicate with one another, share information, and produce content for the web thanks to social media. Our attention is directed toward diners of all ages who place a premium on flavourful meals. Internet MCC4--20_4.2_ SIRXMKT006_BSBWRT411_ Version 1_4 November 2021 Page 2 of 4

SOCIAL MEDIA REQUIREMENTS REPORT Qualification details: BBS40820 - Certificate IV in Marketing and Communication SBTA course reference: MCC4-20_4.2 Social Media Strategy Units of competency: SIRXMKT006 - Develop a social media strategy. BSBWRT411 - Write complex documents Student’s ID: 50656 Cristhian RODRIGUEZ CASTANEDA Assessor’s name: Richard SCENNA community? engaged following, and a recommendation from them can significantly increase your brand's visibility and credibility. Influencer marketing, as well as content creation and sharing, are effective methods for growing brand recognition and developing an online community. This is how they work: Influencer marketing is collaborating with individuals who have a large social media following or impact. These influencers may promote your business to their followers, increasing your brand's visibility dramatically. The procedure is as follows: a. Identify Influencers: Look for influencers that share your brand's values and have a following that is similar to your target demographic. b. Collaboration: Reach out to these influencers and build alliances. Free items, paid marketing, or other types of remuneration might be involved. c. Promotion: The influencer will then promote your brand to their followers, enhancing the visibility of your business and perhaps leading to greater sales. material Creation and Distribution: This entails developing valuable and compelling material that can be shared across several social media channels. This type of material has the potential to attract and engage consumers, resulting in enhanced brand recognition and the building of an online community. The procedure is as follows: a. material Creation: Create valuable and entertaining material. This might include blog entries, videos, infographics, and so forth. The material should be relevant to your brand and appealing to your intended audience. b. material Distribution: Distribute this material on numerous social media sites. Encourage your followers to share the information so that it reaches a wider audience. c. Engagement: Enhance user engagement by actively responding to comments, initiating inquiries, and cultivating discussions. This might facilitate the establishment of a virtual community centered around your company. MCC4--20_4.2_ SIRXMKT006_BSBWRT411_ Version 1_4 November 2021 Page 4 of 4