COM 2302 UNIT VIII
pptx
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School
Columbia Southern University *
*We aren’t endorsed by this school
Course
2302
Subject
Communications
Date
Feb 20, 2024
Type
pptx
Pages
9
Uploaded by Josh5collins
Ford Motor Company
Joshua Collins
COM 2302
Columbia Southern University
March 21, 2023
Issue
Executive members need efficient and effective communication to all employees across the world as needed no matter the language.
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Executive managers need to be able to efficiently and effectively share a newsletter
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Communicate with 1 facility at a time in a holistic approach
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Language barriers with individuals who don’t speak English, and living elsewhere in the company, reduced reciprocal language.
(Ford, 2020)
Solution to the Communicative Issue
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The way to fix this problem is the create an application for company provided phones
that can translate received messages and outgoing messages
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A talk to text option is available to ensure accessibility to all employees
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Majority of employees have company phones. For those that do not, these communications will be shared on site specific devices, that allow the employees at the specified site to utilize the application and all of it’s features
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The application will keep all employees on the same page no matter what language you speak -
This will also keep the workflow moving forward since all Executive
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Audience Analysis: What am I trying to achieve?
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The executive managers, personnel and corporate wish to effectively
and efficiently communicate
to their supporting managers and chief operators at various locations. In many cases a language barrier due to geographical differences prevents clear and precise communication and collaboration, the application would amend this issue as it would automatically translate the message based on the recipients settings.
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Additionally, the managers are trying to achieve a faster form of communication
, where they are able to share new info (i.e. change in production, plant (Ford Germany, 2022)
my message be resisted?
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This message is not anticipated to be resisted
as it will simplify and provide a fast and innovative approach to communication. Furthermore, it allows managers, leaders, and employees to contact department and specific individuals within the company as needed to communicate, wants, needs, and concerns. (i.e. immediate need for new safety equipment, urgent mechanical failure that needs to be fixed).
Audience Analysis: What do I know about my audience that will help me tailor my message?
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I know that at Ford we have 1000s of employees that all are working on meeting the same goal and need to communicate on an eazy level.
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The form on communication will help with just that thing and make it easy to communicator to tail this application i will use all different dialects and agave slang that everyone in their respected reigns will understand easily and effectively ●
Waiting for something to be translated could take along time and get aggravating we will have this happen instantaneity meaning no waiting will be needed ●
When have a conversation it will be like the person is right in the same space you are
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Feedback Channel
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To receive feedback, there is a forum available within the application for any employees to complete and submit anonymously to the technology (IT) department and human resources, who are then responsible for identifying major problems within the application to be addressed and corrected with an update.
Purposeful Message
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The message is to maintain a constant and thorough line of communication throughout all tiers of leadership and employees in the company to ensure seamless collaboration and continual production.
References
Ford. (2020, July 2). FORD AND DISNEY GEAR UP TO REVEAL ALL-NEW FORD BRONCO FAMILY, ACROSS ABC, ESPN, NATIONAL GEOGRAPHIC AND HULU. Ford and Disney Gear Up to Reveal All-New Ford Bronco Family, Across ABC, ESPN, National Geographic and Hulu | Ford Media Center. (n.d.). Retrieved March 14, 2023, from https://media.ford.com/content/fordmedia/fna/us/en/news/2020/07/02/ford-and-disney-gear-up-to-reveal-all-new-ford-bronco-
family.htm
Ford Germany. (2022, July 4). Ford Bronco I Ventures into New Territory; Iconic, American Off-Roader Coming to Europe in Limited Numbers | Ford of Europe | Ford Media Center. Retrieved from https://media.ford.com/content/fordmedia/feu/en/news/2022/07/04/ford- bronco-ventures-into-new-territory--iconic--american-off-ro.html l Worldwide locations
. Ford Corporate. (n.d.). Retrieved March 22, 2023, from https://corporate.ford.com/operations/locations/global-plants/michigan-assembly-plant.html
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